Tourist Resort Management Report: HND International Travel & Tourism

This report provides a comprehensive overview of tourist resort management, examining various aspects of the industry. It begins by exploring different types of resorts, including all-inclusive, beach, and island resorts, highlighting their key features and potential management challenges. The report then delves into the operational requirements for managing resorts, covering areas such as executive management, front desk services, and housekeeping, along with strategies to minimize issues. Furthermore, it discusses the differences in operational requirements of specialist areas like food and beverage management, human resources, and technology analysis. The report also examines different types of resort packages, such as room-only, bed and breakfast, and beach laze, evaluating their business implications. It includes a discussion of market research conducted to determine the needs of a specific resort location and proposes a business plan for resort packages based on the findings. Finally, the report investigates sustainable approaches and initiatives implemented by resorts, emphasizing how these practices can enhance brand value.

Tourist resort
management

Table of Contents
Tourist resort management..............................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P1 Explore the different types of resorts, key features and the potential challenges of manging
them.............................................................................................................................................3
M1 Operational requirement for the range of resort and management strategies to minimise
issues and challenges;..................................................................................................................4
P2 discuss the differences in operational requirements of specialist areas and potential issues
of managing the different specialist areas for range of resorts....................................................5
P3 Examine different types of resort packages and how they fulfil overall sales objectives......5
M2 Evaluate the overall business implications for the resort packages......................................6
P4Conduct market research in specific resort location and determine the needs of a chosen
market..........................................................................................................................................7
M3Critically analyse the needs of customers and create the resort package...............................7
P5Purpose a business plan for resort packages that is based on findings the market research
and finding...................................................................................................................................8
P6Investigate the different sustainable approaches practices and initiatives implemented by
chosen report................................................................................................................................8
M4How sustainable approaches can enhance the brand value of resort......................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The resort management is the part of hospitality and lodging industry. The resort
management also involves the suggestions in hospitality as well as management, restaurant as
well as services of food and services management. This is also helpful within the implementation
of planning, also this involves marketing, administration as well as recreation of hotels and
resorts. Apart from this Tourism look after numerous activities that is related to tourism sector as
well as hospitality industry (Dedusenko and Wagenseil 2020). This is also focused on the
multidisciplinary field that helps to make people with the help of various experience as well as
training for management of making the positions in the filed like food, accommodation as well as
tourism industry. Now, in the context of general manager of resort hotel The Royal duchy, the
further discussion is about the test of understanding the tourist resort management principles as
well as practical abilities of company.
MAIN BODY
P1 Explore the different types of resorts, key features and the potential challenges of manging
them
The term Resort is referring the term, that will provide recreation to the entertainment that
is specially for visitors. This word constitutes to describes any of the activity that has been done
for establishment for town or place that mainly attracts visitors. Apart, from this main difference
between the resort as well as hotel is various facilities are available in comparison to general
hotel (dell’Agnese,2019). The guest of resort can enjoy everything that, they want at convenient
location. This involves the various activities like food, lodging, entertainments. Moreover,
visitors can easily relax in more inclusive way. The luxurious and beach resort that can be the
great way for getting way to recharge the soul of visitors. Apart from this, there are many
exciting and amazing resorts across the world. This helps to find out what will suit, in order of
interest of customers as well as visitors’ budget.
Types of resort;
All-inclusive resorts- This is most common and famous type of Resort is the all-
inclusive resort. The all-inclusive resort is sometimes charge large amount of price. But these
types of Resort will provide the unlimited type food, drinks and various activities and

entertainments. The visitors need to pay amount of price for fulfilling all of need of visitors for
all of entertainment varieties that also includes the convenient location (Dube and Nhamo, 2019).
The all- inclusive vacation packages involve the transfer of hotels as well as fare of airways that
is also very popular choices of hassle- free that provides lots of choices for travellers. The
challenges faced by these types of resorts is sometimes, these types of services are difficult to
handle, due to sometimes this will difficult to manage these services.
Beach resort- These are the resorts that is located on the major beach and having a good
location. Apart from this, mostly the beach resort offers the visitors like various activities related
to water such as parasailing, horse riding, volleyball scuba diving boating. As well as there are
some of the resorts that will provide the special activities on beach for the special customers
(Dube, K. and Nhamo 2020).This will be also, challenging for some time because beach have to
face sometimes natural problems like Tsunami as well as many natural disasters, that can create
issues on the business of Resort.
Island resort- These are the resorts, that provides the guest to enjoy every types of services
privately to the visitors. This type of resort focused for guest to enjoy every kind of different
activities such as fishing, boating as well as other sports of waters. Island resorts also sometimes
facing various challenges due to sometimes visitors not prefer to visit, they want to visit resort
situated on their locations.
M1 Operational requirement for the range of resort and management strategies to minimise
issues and challenges;
The operational requirement for the company for the resort management is as follows-
Executive- These executives are the decision maker of the company. This includes the
departments head managers as well as directors. This only depends on how the company Royal
duchy is running.so the, executives are sometime may be responsible for some of the key areas
that involves in accounting, marketing and front desk services.
Front desk services – These are the people is continuously responsible to contact the guest
and sometimes is responsible for taking and maintaining cooking activities as well as various
details of people is required for this role. Because they must know the exact needs of the guests.
Housekeeping – keeping the guest clean the room and make them tidy enough for doing the
important task (LUCIA and VIOREL, 2019). The housekeeping team is generally responsible for

all necessary details in relation to room, by the help of cleanliness of the sheets as well as rooms
of the guest
These are some of the key operations that helps to easily run the resorts and making the
strategies for the company in order to influence the customers.
P2 discuss the differences in operational requirements of specialist areas and potential issues of
managing the different specialist areas for range of resorts
The operational requirements of specialist areas of resort are as follows-
Food and beverage concepts management- The more and more people are influenced
by the help of these services. The resorts have to develop create as well as trying to deliver the
food and beverages according to the desire of the customers. The beverage is the unique concept
that helps the resort the Royal Duchy to enhance the experience of guests and helps to improve
productivity of resort, by serving the unique beverages to visitors of Resort.
Human resources and organisational structure- The human resources department help
the resort The Royal Duchy to design proper appraisal system as well as processes that making
the resort capable in order to optimise the performance as well as maintains the organisational
effectiveness that is related to peoples. In relation of the business from resort the customers are
the most valuable asset of the company. The hotel solutions partners are experts that assist the
staffs to design the organisational structure to support the efficient and effective management in
relation of operation of resort The Royal Duchy (Nguyen, Long, and Nguyen,2019).
Standard operating procedures and training programmes- sometimes customers are
expecting the continuous standard during the involvement of the hotel or resort. The resort is
operating the events are the basic for running a successful business. for running the successful
profitable business. The partnership of hotel solutions helps the resort in order to research and
develop new things to interact with the customers. The resort has to assign the multi-organising
team of the consultants. Who is focusing to work closely within the management teams of
consultant, that can easily the unique attributes that is related from the precise group
Technology analysis and strategies- The technology analysis is always related to the key
technology analysis. This is related to the backbone of successful business of hospitality of
business. These are the technology analysis is become helpful to analyse that assist to evaluate
system that will helps to make sure the resort is using the system that is cost efficient for the

company as well as adaptable in nature, that can be easily handled by the company and most
important this technology analysis will be helpful to provides the major data of customers.
P3 Examine different types of resort packages and how they fulfil overall sales objectives
The different types of hotel packages are as follow and this will be really helpful for the
resort to fulfil the sales objectives of the company-
Room only package- This option is given to the visitors. as any other luxurious and
adventure as well as food they do not want to enjoy. The customers who only want to stay within
the room and enjoy the services of resort. Because simply booking the room gives more options
to the visitors to travel the city in low cost. So, this will also beneficial for the hotel. because
until, the customers do not complete its travelling. They do not leave the resort; this package is
really helpful to improve the efficiency of Resort.
Bed and breakfast- The bed and breakfast styles depend on the full- boarding options of
the company that is generally include room only package. The people will sometime focus on
room only package with bed and breakfast. In which customers can eat buffet of breakfast. The
customer will really like these types of packages and will always going to be prefer these
packages. This also improves the productivity and like the services like this mostly.
Beach laze- There is the straight forward concept related to resort beach laze. These are
the advantages that will completely focus down for providing the customer a private real estate
as well as convenience to destination packages. The Beach laze restaurant provide the facilities
like designated sea space an indoor pool, bars as well as beach activities. These advantages will
offer by the Resort. Apart, from these are the adventurous things people like the most and always
prefer these types of place for their holidays.
Forest exploration- The forest exploration, is related to the resort around the world with
various forest trees. The people who are friendly with the nature, they will always ready to visit
these places (Saraniemi and Komppula,2019). The forest resorts are also providing the things
related to entertainment such as food and accommodation. These are the package is also
sometime helpful for the resort business to influence the customers.
M2 Evaluate the overall business implications for the resort packages
Sometimes it would be difficult to manage the resort package. Here are some of the
implications will discuss below for the resort packages-

 Accommodation and lodging are sometimes having to face difficulties, because within
the different location there will be lack of staffs and employee. So, sometimes this would
be difficult to manage.
 Food and beverages services- sometime the food and beverages also have to face various
difficulties within the resort services. because sometimes due to location like places
which are far from the city having faces difficulties for providing quality of food to the
customers.
 Travel services is also a crucial part to mange the business of resort and providing time ti
time facilities to the customers, who wants to travel in different parts of resort.
P4Conduct market research in specific resort location and determine the needs of a chosen
market
The market research within the specific resort location like the royal duchy resort in order
to how they can attract the customers is as follows-
Location- The Royal Duchy hotel is located in Cliff road, Falmouth TR11 in UK. This
resort is located in the big city. The people can easily visit the hotel by some of the walking
distance. Because location is also very crucial subject for running the business smoothly of hotel
because this can create the convenience for the customers and because of the good location of the
company customers can easily reach to the destination of the company (Tiwari, Das and Dutta,
2019)
Size- The hotel Royal Duchy is also having the good size that occupies a boutique bed or
as well as this is the part of the chain branded hotel. Because as long customer will be going to
prefer the staying at the place with containing the maximum capacity.
Preferred amenities- everyone knows that, person is sometime refuses to book the hotels
if the resort is not providing the specific services either is hotel situated in the middle of the
desert. People will always be going to prefer the amenity. Once the resort can define the target
market. The resort can make an aid to whatever is missing within the hotels.
Survey customers- surveys of customers will generally helps to get the information of
customers. by the help of asking them straight to get the feedback of the customers. by obtaining
this information can helpful to get the information. In which the resort can find, kinds and groups
of customers and their preference.

M3Critically analyse the needs of customers and create the resort package
The resort package is as follows-
Get behind it- firstly the resort gets to know about why the company is focusing on
packages and how this can boost the profits and will increase the tenure on the time of seasons.
As well as the guest who are buy the packages that are less likely to be cancel their trips some of
the times. The resort the royal Duchy can create the packages that will tie within the popular
trends and trying to update them regularly.
Consider the brand- If the hotel royal Duchy is containing the Luxury property and do
not try to think this is the discount. Think the hotel is giving an offer, that will give the value of
added experience. Moreover, the resort will work according to the budget to provide the package
to the customers.
P5Purpose a business plan for resort packages that is based on findings the market research and
finding
The business plan for resort packages that is based on finding is as follows
Identify the Target market- This is the most crucial steps for the company, this has to
identify the travellers that takes the advantages from the promotion (Wang, Sun and
Wen,2019).If the customer has family. Then the resort will be considered as with applying the
theme like park and museum. If the resort has the small space of luxury, then, resort think to
offer about cultural offerings and winery tours.
Think about findings- The packages have to offer the stay that is unique for the shorter
period of time. When the resort will want to fill the restaurant on weekends. As well as if there is
special event and festival on the particular places.
Start small- The resort has to provide three packages to start as well as monitor how they
are receiving. However, every partner should be committed to try at least for six months of
duration. Apart, from this company does not have to offer more than five packages. Moreover,
when the packages are once launched make sure all the partners list them on respective website
like social media channels that includes Facebook, twitter and Instagram.
P6Investigate the different sustainable approaches practices and initiatives implemented by
chosen report
The different sustainable approaches practices and initiatives is as follows-

Social sustainability- there are many efforts applying within the resort business to be
focus on the concept of sustainability. These are the effort towards the economic sustainability of
environment as for example waste management and also related to energy savings. The strategies
help to upgrade the policies health and well being as well as get equal opportunities for
everyone.
The significance of innovation- This helps in realising the importance of innovation,
because the royal duchy hotel has to organize the innovation strategies in the respect of the
customer research. Because the management policy can impact the business in most effective
way. This will also suggest the survival and growth by doing innovation services.
Customer satisfaction- the resort also does focus on customer satisfaction, because the
customer satisfaction is also expected the relationship that could be stronger in hotels by the help
of engaging the employee in effective ways (Vada and et.,al2020).
M4How sustainable approaches can enhance the brand value of resort
The sustainable approaches can generally reduce the environment impact by the help of
best practices with the help of maintenance the services, logistics, products as well as suppliers.
The basic elements that revolve for reducing the waste and saving the energy and cutting down
the cost of the company.

CONCLUSION
From, the above report the conclusion of the topic is as follows- this report helps to analyse the
potential problems and challenges for managing the resorts also this report includes the
recommendations as well as the solutions that is needed for mitigating the risk of the company.
Apart from this report also consists of types of resorts as well as packages and analyse the
specific location to create the resort package that would be focused on the needs of visitors.

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