Tourist Resort Management: Resort Types, Packages, and Sustainability

This report delves into the multifaceted aspects of tourist resort management, using Heythrop Park Resort as a case study. It begins by defining different resort types, such as all-inclusive, beach, and luxury resorts, highlighting their key features and potential operational challenges, including fluctuating customer expectations, pricing issues, and leadership concerns. The report then explores the operational requirements of specialist areas within resorts, examining differences and potential issues in areas like organizational bookings and differentiation strategies. Furthermore, it analyzes various management strategies to mitigate these issues, emphasizing the importance of innovation, effective booking systems, and employee training. The report also discusses resort packages, business implications, market research, and the creation of a business plan based on customer needs. Finally, it addresses sustainable approaches, practices, and initiatives that enhance brand value and business performance, concluding with a focus on the main tourism-generating regions like Cuba, Philippines, and Egypt and their key demographic, economic, and geographical factors.

Tourist Resort
Management
1

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Resort types, key features, potential issues to manage them.................................................3
P2. Differences in operational requirements of specialist areas & potential issues.....................5
M1. Operational requirements for range of resorts and management strategies to minimise
issues............................................................................................................................................6
TASK 2............................................................................................................................................7
P3. Types of resort packages and ways to fulfil sales objective .................................................7
M2 Business implications of developing and running a range of resort packages......................8
TASK 3............................................................................................................................................9
P4. Conducting market research and determining target market needs.......................................9
P5. Business plan in context to resort package that is based on findings of market research.....9
M3 Analysis of customer needs to create a resort package that maximise profitability............12
TASK 4..........................................................................................................................................12
P6. Sustainable approaches, practices and initiatives implemented by the resort.....................12
M4 Sustainable approaches enhance brand value, image and business performance...............13
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14
2

INTRODUCTION
Resort is characterized as a spot which gives recreation along diversion offices or
administrations particularly to travellers. To comprehend the tourist resort management,
Heythrop Park Resort is selected. This is a resort lodging that is set up at Oxfordshire, UK. It
gives 4 star luxurious accommodations, wide scope of business offices and comprehensive
relaxations to voyagers or travellers. The report encompasses various characteristics of regular
resorts expansion to expected issues to oversee them. It additionally assesses various types of
resort alongside bundles accessible which meets by and large deals goals. It additionally
examines buyer needs in specific area and strategy which depends on market research in addition
to discoveries. Finally, it applies core values for accomplishing sustainable the travel industry for
the resort lodging.
TASK 1
P1. Resort types, key features, potential issues to manage them
Resort is self controlled business beginning which makes endeavours for addressing needs
of guests under individual rooftop. They have some style of life that draws in individuals to
invest some energy to unwind just as energize their batteries. The vital component of resort is its
area. Ideal resort lodging must be arranged at territory around characteristic environmental
factors having network alongside accessibility of foundation to make occasions of individual
charming. Heythrop Park Resort will be resort lodging which has highlights of energizing
recreational exercises, contributions of new tastes, dynamic social acts, neighbourhood and
loosening up spa medicines. Following are some of resort types and their extraordinary
highlights:-
All inclusive resort: It is normal alongside well known sort of resort which charges fixed
cost for the vast majority of its contributions. At least, this resort type contains lodging, sports
exercises, amusement, and boundless food and so on for fixed cost. Heythrop Park Resort is all
inclusive resort type which has highlights of planning uncommon excursion enthusiasm, offering
least lodgings alongside sports, non mechanized water-sports and a lot more at fixed cost. It is
well known resort lodging for weddings, special night, conferences and spa breaks.
Beach resort: The resort type is situated on significant beach and has adjoining vicinity to
one. Its highlights include area at ocean side, contributions for full help occasion lodging office,
3

amusement courtesies, recreational exercises and comfort for families. This sort of resort offers
visitors different energizing water exercises including beach volleyball, scuba plunging,
parasailing, swimming and some more.
Luxury resorts: The resort type offers practically all things that a traveler needs at single
inn. Extraordinary qualities for all civilities, free things, free customized outings, 24 hour
attendant service, air terminal exchanges and wide amusement choices are key highlights of
luxury resorts. Heythrop Park Resort is likewise kind of luxury resort as it contains enormous
and agreeable rooms, green, notable wedding scene, delightful accommodation and so on in
which visitors appreciate everything beginning from down-filled duvets, in-suite hot tubs to
astounding client care.
Potential issues and challenges to manage types of resort
Resort hotel manager faces wide number of issues and challenges while overseeing resort
types. On the off chance that with Heythrop Park Resort, right hand head supervisors faces the
accompanying challenges and issues in overseeing resort type that is all inclusive and luxury
resort:-
Changing client expectations: In current world, different changes in expectations in
guests needs makes issues and challenges for managers deal with the resort type. Because of
changes in client expectations for extra facilities or wide administrations at least cost are a few
issues looked by managers of Heythrop Park Resort to deal with its inclusive resort type.
Besides, rise of administrations in different applications which make moment outcomes
potential, clients are anticipating comparative degrees of personalisation, efficiency alongside
convenience at the resort type they go.
Bookings and pricing: With development of online bookings, it is making challenge to
oversee resort type for holding reliable pricing across board. Unavoidably, pricing shift from one
site to other that influences main concern of resort types. In setting to Heythrop Park Resort,
managers are confronting challenge to oversee luxury resort because of changes in online
bookings and some more. Besides, top seasons drive immense bookings alongside income, yet
additionally put gigantic weight on staff of resort.
Leadership: In resort type, potential leaders are important to invigorate individuals to
work more and hard. Be that as it may, great leadership is hard to come. In Heythrop Park
Resort, positional leaders are confronting challenge in procuring regard from labourers because
4

of managerial encounters or not important to have tangible outcomes as leaders to oversee luxury
resort. It is additionally a challenge to deal with all inclusive resort through discovering
individuals that are capable option to claims for mix-ups or issues in working environment.
Global warming- The random changes in climate and increasing level of global warming
is leading out may challenges for resorts as ski and beach resorts as it is affecting the level of
snow fall along with increasing the tendency of natural calamity that is creating and leading out
many challenges for resort industry.
Training and development of employees- It is also a vital threat and challenge
encountered by resorts as high level of skill and competencies level is required in staff to meet
the dynamic needs and high expectation of employees. Further, high level of competition is also
leading a pressure and challenge for resorts to regularly provide training and development
programmes for its employees to enhance their skills and competencies to gave more superior
and exclusive service quality for customers.
P2. Differences in operational requirements of specialist areas & potential issues
The array of resorts is wide that involves operational requirements of authority region. In
setting to Heythrop Park Resort, following are contrasts identified with operational prerequisite
of territories and potential issues to deal with the pro zone of luxury just as all inclusive resorts:-
Basis of
differentiation
Operational requirements of
specialist area
Potential issue to manage specialist
area
Organisational
bookings
In luxury and all inclusive resort, the
key operational requirement is
systematic and organised booking
through e-commerce sites, online
reservations apps, tele-bookings etc
that vacationers uses for making
bookings for resort hotel. In Heythrop
Park Resort, main requirement is area
of resort is for organised bookings of
rooms and other facilities through
using online and offline modes.
The potential issue to manage
organisational booking is fluctuations
in prices that affect bookings made by
customers in peak of off seasons. In
Heythrop Park Resort, it is analysed
that one of potential issue that can be
faced by managers or front office
department is of fluctuation in prices
because of which various customers
makes bookings and also cancels
them as soon as they gets other
5

facilities at minimum prices.
Differentiation
strategy
For the resort types that are luxury
and all-inclusive, operational
requirement is of differentiation
strategy to have competitive edge
among others. In context to Heathrow
Park Resort, it operates in hospitality
industry in which large number of
resort hotels offers similar facilities
that to in minimum prices. In order to
work in the industry, resort hotel
requires having differentiation
strategy so that it can attract and meet
wants of wide customers and enhance
its financial position.
The potential issue in differentiation
strategy includes the changes in
marketplace. Shrewd competitors
look towards opportunities of success
and makes attempts to copy them. For
devising differentiation strategy,
assistant general manager of
Heythrop Park Resort is required to
build reputation of resort types nearby
to distinctive features as well as make
expertise exceptionally visible in
target audiences.
M1. Operational requirements for range of resorts and management strategies to minimise issues
There are different kinds of resorts which operate within the resort sector consisting of all
inclusive resort, beach resort, luxury resort and so forth. The different operational requirements
pertinent to a range of resorts include differentiation strategy and organisational bookings. To
deal with these, several management strategies can be duly adopted. To manage differentiation
strategy, entity should focus upon creation of an innovative culture in the organisational premise.
Furthermore, for management of bookings, management strategies such as e-commerce sites,
online reservations apps, tele-bookings and so forth can be put to use.
Various steps are taken by resorts managers to overcome the possible threats and
challenges faced by each type of resorts. Proper safety measures and all set precaution are lead
by management of resorts to safe guard and protect there employees from any kind of natural
disasters or accident taken place at site of resorts. Proper medical facility and treatment is also
provided in case of any adverse station. Apart from this, various kinds of discount package are
6

also lead by resort managers to provide an affordable package for guest to met there expectation
in a better and more effective way.
For this a hospitality organisation make sure that different strategies are implemented on
timely basis under which its ability to gain higher attractiveness over longer period of time is
increases in balanced manner and it is as briefly explained below as:
 The organisation must have hire and retain the potential skilled and talented employee so
that they are able to manage and control quality standards of different working standards
as like administrations, housekeeping, front-desk, kitchen and many others as well. In this
management offer adequate training and development to the business by which ability to
gain higher level of productiveness is increases in systematic manner.
 The changes get implemented within an organisation as on the basis of analysing market
trends and dynamics and for this business has conduct various advertising and marketing
strategies by which they are able to get in connect with potential customers in effective
manner. In this better level of engagement and involvement of employees get processed
in support of usage of social media by which strong and direct impact over working
standards is induced with timely frame.
 To get manage and control operational issues and functions business make respective
changes within the working standards so that ability to generate adequate solution as per
requirement of condition is analysed with perfection.
The main tourism-generating regions of the world
The list of main tourism generating regions of the world comprises of Cuba, Philippines
and Egypt a discussion about which is provided below on the basis of there of demographics,
economic and geographical factors.
Cuba- Cuba, officially the Republic of Cuba is a country comprising of a larger number
of island of Cuba, as well as Isla de la Juventud and several minor archipelagos which represents
its attractive and vital geographical factors that attract and cater a larger number of tourist for this
destination. Apart from this, a favourable climate along with a large number of beaches and a
sense of colonial architecture and distinct cultural history are main demographic factors that has
made Cuba an attractive destination for tourists. Further, Cuba is also having having a stable
economic structure which also attract and cater a larger number of customers.
7

Philippines- this is officially known as the Republic of the Philippines, is an archipelagic
country in situated in the South east Asia which is having a quite positive and stable economic
and political conditions that plays a vital role in attracting larger number of customers. Apart
from this, the Philippines is also having a beneficial demographic and geographical feature as it
is country is known and famous for having its rich biodiversity which act as its main tourist
attraction. Its beaches, heritage towns and monuments, mountains, rainforests, islands and diving
spots are among the country's makes this destination as most popular tourist destinations.
Egypt- Tourism is one of the leading sources of income, and most crucial for economy of
Egypt. The Egyptian pyramids are taken as most ancient pyramid-shaped masonry structures
located in Egypt which are the key geographical factor that attract and cater larger number of
customers. Apart from this, many efforts are made by the government of Egypt to provide safe
demographic area and stable economy for tourist which makes it one of the key areas which
considered as tourism-generating regions of the world.
TASK 2
P3. Types of resort packages and ways to fulfil sales objective
Heythrop Park Resort has developed and provides option of accessing different resort
packages. These packages provide due assistance to the respective hotel resort in fulfilling its
sales objective:-
Honeymoon package:
This resort package is being offered for newlywed couples. This package allows the
couples to experience the beauty of locations along with luxurious services while spending
quality time with their partners. For meeting the sales objective of the respective hotel resort in
this relation, Heythrop Park Resort provides services such as decorate suites, effective food
provision, campfire, private spaces, and so forth. The duration of this package is 5 days and 4
nights and is costing a total of approximately £3000 per couple.
Business package:
This package provided by Heythrop Park Resort is provided in accordance with the needs
and requirements placed by the clients. The most common business package which is offered by
the respective hotel resort is for the tenure of 3 days and 2 nights, having a total cost of around
£1800 for an individual business associate. For meeting the sales objectives concerning this, the
8

manager of the respective hotel resort makes use of customer relationship management as the
concept for providing help which can result into strengthening the relations within the
commercial world and creating arrangements for the facilities such as Wi-Fi, fitness, banqueting,
conferencing, and so forth. In addition to this, free trips are arranged for business associates for
visiting the nearby tourist locations which can create maximum value for the guests.
Premium package:
This is the most desirable and lucrative resort package offered by Heythrop Park Resort
which is inclusive of the facilities such as adventure activities, sports related activities, clubs,
recreational facilities, boarding, lodging, spas, and so forth. In this relation, Heythrop Park
Resort offer this package for a tenure of 5 days and 4 nights for £3500, 2 nights and 3 days for
£1600 and 6 days and 5 nights for £5500. For fulfilment of sales objective concerning this resort
package, it can be said that the manager of the respective hotel resort provides discount to
tourists.
4'A of destination which plays a vital role in growth for growth of key global tourism
The 4'A of destination comprises of attraction, access, amenities and ancillary services
which plays most vital role in growth of any key global tourism. The access factor is associated
with the fact that how easily visitors can get to the place and also includes destination’s
infrastructure, way finding, ability to cater to visitors with disabilities, ease of access to
attractions that are off the beaten path, etc. The another aspect attraction is associated with the
key factors that cater interest of visors. Apart from this, amenities comprise of the key facilitates
and services like clean raid, traffic free and safe environment and other services which are
needed by a tourist comprise of proper accommodation service. At last, ancillary services
consists of Visa, Passport, Travel Insurance, Medical Insurance, Forex and Car Rental services
which also plays vital role in attracting larger number of customers by the way of facilitating
enhanced services and comforts for the tourist.
Destination life cycle:
The destination life cycle includes 6 stages named as tourism life cycle model. According to
this model, most of the tourist resorts start on small scale get bigger until stagnation occurs. The
6 stages of the model are discussed below:
1. Exploration: a few adventurous and hardy people looking for something distinct in a
holiday find a destination which is special in terms of natural beauty, history, culture or
9

landscape. No tourist services may be available there and local individuals and not
included in tourist money making activities. For example, Cuba is known for its cultural
history and Egypt is known for its ancient pyramid-shaped masonry structures.
2. Involvement: in the stage, local individuals start to notice that increasing number of
individuals are coming there to their local area and then start business to render food,
accommodation, transport and guides. Local people of Egypt and Cuba started their
business.
3. Development: in this phase, big organisations start to see emerging potential of place as
tourist resort and thus start to invest money. They develop large hotels and sell package
holidays which in turn increase the number of tourists and maximize job opportunities for
local people. The big organisations start to invest in Egypt and Cuba.
4. Consolidation: here, local economy is dominated by tourism and many local individuals
make their money from the sector. However, it can remove individual from other
industries like fishing and farming and these can suffer as a result.
5. Stagnation: in this, rivalry from other resorts, and loss of original features can limit the
growth of resort. The number of individuals going level off and initiates to decline which
threatens local businesses and services.
6. Decline or rejuvenation: onwards the stagnation point, two basic possibilities are there
including decline in various forms or regrowth of the resort. Decline can be rapid or slow
and visitors are replaced by individual seeking cheap break. Rejuvenation includes cash
injection from either government or private company to develop new attraction in
original resort to increase its popularity.
Butler’s Tourism Area Life Cycle Model (TALC):
This model is based upon the concept of product life cycle and can be used to study the
tourist attractions in order to see the way they have changed over time. In the first stage, the
pattern of visitation of visitors is irregular and local individuals are not involved in money
making activities. Some parts of Egypt can be used as example of exploration stage. In the
second stage, the number of people visiting the place is increasing which put pressure on national
and local authorities to contribute in development of the region by improving the infrastructure
and transportation facilities. It includes the less developed areas of Egypt and Cuba. In the
development stage, tourist attraction is widely recognised due to heavy promotional and
10

advertising efforts. At that time, investors and foreign organisation see opportunities of financial
gains and started to invest in the place. The example of the place includes Egypt. In fourth stage,
number of visitors are high and example includes pyramid shaped masonry structures. In the
stagnation stage, many attraction aspects have reached to maximum capacity. It includes areas
like Cuba and it may face different possibilities.
M2 Business implications of developing and running a range of resort packages
By providing several kinds of resort packages, an organisation such as Heythrop Park
Resort is successfully able to make sure that it can cater to the needs and demands of the public
at large. The availability of different kinds of resort packages such as premium, business and
honeymoon packages in the form of alternatives within Heythrop Park Resort increases the scope
for the organisations to meet the demands of vacationers by providing them with one or the other
type of resort package. However, the biggest critique linked to the provision of range of resort
packages is that it increases the overall cost for companies such as Heythrop Park Resort.
An analysis can be made that providing of various kind of package by Heythrop Park it
become able to attract and cater larger number of customers by meeting their expectations and
demands in a better way. Package provides all best services as per the nature and taste of
customers at best possible prices thus, leads to better accomplishment of sales target by Heythrop
Park. Thus, offering various package tend to meet the objective of higher sales and productivity
through attracting and catering a larger number of guest and customers for exclusive services
offered within a package.
TASK 3
P4. Conducting market research and determining target market needs
Heythrop Park Resort is situated at Oxfordshire which is mainstreamed as "City of
dreaming towers". It is arranged nervous of Cotswolds just as certain most wonderful town’s
expansion to towns. There are assorted noteworthy houses alongside dignified homes that
propels traveler to visit the area. The city has wide things to bring to the table guests and in
moving Cotswold Slopes, individual’s demands for strolling slopes of Chilterns and a looking
outstanding regular excellence. This spot is generally visited by the clients that are normal
travelers and have demands for investigating prosaic touristy activity. Individuals run around the
urban areas just as appreciate touring with help of guide just as city map.
11

Target clients and their needs: The targeted clients of Heythrop Park Resort are the
vacationers that are eager to spend for recreational and entertainment exercises. Also, the
targeted clients alongside the requirements of each for the resort area are as investigated:
Backpackers and experience vacationers: Resort hotel brings in gigantic cash from these
clients as they are somewhat voyagers that want to investigate much about particular areas and
additionally favours free going with least spending plan. The requirements and expectations of
these individuals are for resort bundle that incorporates dynamic physical exercises, investigating
new encounters, dinners on schedule, transportation and a lot more at least spending plan.
Holidaymakers: These voyagers visit famous objections or spots for commonplace resort
occasion. It has been dissected that occasion producers discovered going around mutually
concurred work occasion plans and don't stress for objective till they are particular from the
standards. These individuals have needs for playing territory clubbing, wellness focus,
entertainment, accommodation, air travel and move and different administrations that revives
their psyche and soul.
P5. Business plan in context to resort package that is based on findings of market research
According to the findings gained from execution of the market research, the manager of
Heythrop Park Resort has reached out to the inference that the target segment of its travellers
possesses their demand towards a resort package which can guarantee the provision of facilities
as well as luxurious amenities at affordable prices. The following market research is based on the
reviews and feedback of customers and guests thus, provides and facilitates best information
about the demand and needs of customers so that an effective and suitable package can be lead
out to attract larger number of customers with the aim of enhancing sales and productivity of
Heythrop Park. With reference to the above market research carried out a new package to this,
“accommodation package” is a resort package that has been developed as well as implemented
by Heythrop Park Resort. This package is aimed at targeting the travellers who desire pocket
friendly accommodation at reasonable prices, accounting to £1500 for 3 days and 2 nights. The
main USP of this package has been identified to be the provision of value, comfort and lucrative
experience to the guests in a bid to make sure that the tourists derive maximum satisfaction from
such package. This will help Heythrop Park Resort to gain an upper hand over the rival firms
pertinent to the same sector. Thus, the business plan for accommodation package developed and
launched by Heythrop Park Resort is presented below:-
12