HND Tourist Resort Management: Packages, Needs, and Objectives

This report provides a comprehensive overview of tourist resort management, covering various aspects of the industry. It begins by exploring different features of common resorts like ski, spa, and beach resorts, highlighting potential management issues such as deforestation, water scarcity, employee retention, and pollution. The report then delves into the differences in operational requirements across specialist areas, including functional, performance, system technical requirements, and specifications. Different types of resort packages, such as all-inclusive and non-inclusive options, are discussed, along with strategies for fulfilling overall sales objectives, including hotel group sales, direct sales, and destination marketing. The report also examines consumer needs in resorts, emphasizing connectivity, value, mobile check-in/out, authentic service, sustainability, and emotional connections. Finally, it outlines guiding principles for achieving sustainable tourism, focusing on economic, social, and environmental factors. Desklib offers a variety of resources including similar solved assignments and past papers.

TOURIST RESORT
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1 Different features of common resorts and the potential issues of managing them..............3
LO2 Different types of resort packages ......................................................................................5
LO3 The consumer needs for the resorts.....................................................................................7
LO4 Guiding principles for achieving sustainable tourism ........................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
The hospitality and the tourism management is a very big industry with multiple
opportunities. Various other businesses are preparing to be in any sector of this industry such as
the resorts and spas, event management, airline catering, lodging, restaurants, hotels, cruise line
operations and the casino. The resort management is one portion of the lodging and the
hospitality industry. There exists multiple kinds of the managers in a resort that involves those
who also look after the food and the beverage. Resort management consists of the hotel
management, hospitality administration, food services management, restaurant, leisure studies,
marketing, administration, recreation and the facilities planning (Villarias and Estores, 2021).
This report will discuss the multiple features of the common resorts and the issues related
to their management that can take place in the future. Ii also includes the differences in the
operational requirements of the specialist areas, the different kinds of the resort packages,
potential issues managing the different specialist areas for a range of resorts, the consumer
requirements of the resorts, resort packages fulfilling the overall sales objectives, the type of the
business plan and the guiding principle for the fulfilment of the sustainable tourism.
MAIN BODY
LO1 Different features of common resorts and the potential issues of managing them
Ski resorts
It is a place where the public can do skiing, winter sports and snowboarding. This resort also
give on rent the important equipments and have also managed the runs which are classifies in
line according to the experience of the skiers on a professional level and these people includes
the advances, intermediate and the beginner. Some examples of this kind of the resort are the
chamonix in France which also have the cable cars which lift the people up to a great height.
Challenges and issues
 The skii resort are causing an increasing amount of the deforestation on a large scale as
the trees are needed to be cut down for making the way for the skiing
 These kind of the resorts are using too much water on a large scale which leads to the
water scarcity (Zhipeng and Ying, 2019).
 The fossil are being used for the generation of the electricity which is leading to their
scarcity.
Spa resorts

This is the place that has a kind of a mineral spring and this spa also provides the people with the
administered spa cuisine, services on a professional level. In the health and the personal care
treatments this spa is very popular and it offers to take bath in the lukewarm water. Most of the
spa are located in the United Stated and the Europe which also have the thermal springs in them
(Seraphin and Thanh, 2020).
Challenges and issues
 The employees do not see any future with the spa resorts.
 The retail products of the spa are not being sold.
 The service quality of the customer is not consistent.
 There is no customer retention or no loyal customers.
 There are long working hours
 More clients are required
 Spa overwhelm
Beach resorts
These resorts are also known as the seaside resorts. The public can also enjoy doing their
activities and can also give on rent the beach equipments such as the caramarans, umbrellas and
the cabanas. The best kind of the beach resorts are located in the USA, Canada, south Africa,
Australia, the Maldives and Thailand (Zielinski and Botero, 2020).
Challenges and issues
 The polluted and the littered beach are not attracting the tourists.
 The polluted beaches are affecting the economy of the country
 an increased amount of the plastic is leading to the debris on the beaches
 The marine population is being affected on a large scale.
Differences in operational requirements of specialist areas
Functional requirements
It is a kind of task or a particular activity which is needed to be done to offer an operational
capability. Some of the functional needs which are linked with the operations and the
appreciation can be discerned by the required operational capability. There exists eight generic
functions which are needed to be completed in their life cycle which includes developing,
manufacturing, verification, deployment, training, operations, support and the disposal (Séraphin
and Butcher, 2018).

Performance requirements
In this particular type of the requirement, the necessary function must be implemented in relation
to the accuracy, quantity, readiness, timeliness and the coverage. The system of this kind of the
requirement goes through the systems engineering.
System technical requirements
The allocated requirement in which it flows from the system requirements to the system elements
and the derived requirements in which it is relied upon the design solution and involve the
internal interface barriers between the system's elements (Ritchie and Jiang, 2019).
Specifications
This is kind of a statement which includes the dimensions, materials and the work quality for
something to be created , manufactures and then installed. The complete purpose of the
specification is to offer basis for getting the product or the service (Sgroi, 2020).
Potential issues managing the different specialist areas for a range of resorts
Execution of technology
The use of the technology has increased in the past few years in the hospitality industry by using
the self check-ins, online ordering, payment through the apps and the contactless service.
Reputation management
The customers give the companies the feedback with the help of the online reviews through the
photos, ratings and the comments. The hotel industry is also trying to develop strong
relationships with their consumers in order to enhance their reputation.
Other potential issues includes the attracting and the retaining the employees, the eco-friendly
practices, using the customer experience and the loyalty programs.
LO2 Different types of resort packages
All-inclusive resort
The all-inclusive resorts includes the characteristics in the destinations of the vacation where the
majority of the components of the trip includes the unlimited food and the drinks,
accommodations, entertainment and some other activities which are being involved in the price.
All the all-inclusive resorts are not the same and some of the packages involves more things as
compared to the others. Some of the all-inclusive resorts includes the extra rooms which are
something like the club, elite levels or for the preferred members which have the improved
amenities such as the upgraded rooms, butlers and the private lounges. The resorts that are the

all-inclusive provide their guests with the wristband for the staff of the resort that they are
eligible for services that are already being paid. Similar to the traditional hotels and the resorts,
the all-inclusive resorts have some kind of the alternatives for the multiple tiers of the rooms and
the suites for those particular guests to be able to select from which also differs in the size and
also have the range of the amenities which are involved (Ahn and Back, 2018).
Non- inclusive resorts
The non-inclusive resorts includes the lodging, some activities and the environment along with
the breakfast, lunch, snacks, soft drinks and the dinner. The alcohol beverages can be expensive
also. The things such as the golfing, water sports and the treatments in the spa can also be
expensive which depends upon the particular resort. The guests and the professionals at the event
are required to make sure about the things that they will be getting and when they select to book
the package at a specific resort. The all-inclusive type of the resort in which the individual knows
about how much amount of the money will be spent before the vacation and then still having the
alternative of moving out whenever they want to eat and do the exploration. The customer are
not needed to go to any kind of the grocery shop or to cook any kind of the meals, they need not
bring themselves with the glasses, mixers or the coolers to the pool or the beach, they also need
not to take the car on the rent to go to any kind of the hotel or restaurant (Atef, 2018).
Resort packages fulfilling the overall sales objectives
Hotel group sales strategy
This kind of the strategy needs the overview of the sales and the marketing approach. The main
idea is to sell the meeting spaces and the rooms for the cooperation of the groups and it can also
become important that they can provide the deal for both of them. Performing these type of the
sales need the innovation but it can also have very much advantage for the kind of the business
which is repeated.
Hotel direct sales strategy
The main objective of this kind of the sales strategy is to get the direct bookings from the online
mode from multiple number of the customer. The direct bookings have the most advantage for
the hotel managers as these kind of the bookings makes the highest amount of the profits.
Destinations marketing sales strategy

This kind of the sales strategy needs a hotel operator to function with the other tourism business
managers at their destination in order for the promotion of that particular region or area as a
whole.
The other sales strategy includes the destination marketing sales strategy, cross promotional sales
strategy, guest rewards sales strategy, revenue management sales strategy and others (Shakeela
and Weaver, 2018).
LO3 The consumer needs for the resorts
Some of the factors that affect the experience of the customers are very timeless and the tourists
expects very distinct and the multiple things from the resorts such as the cleanliness, great view,
the main attractions and if needed the proximity to the meetings of the business.
As the technology is increasing on a rapid rate and the needs of the guests and the tourists are
also increasing so the resorts are required to come up with the expectations of those guests and
tourists in order to survive in the hospitality industry. There exists so many factors which affects
the requirements of the customers such as
Connectivity
For the majority of the guests they need a fast and a better internet connection and also the Wifi
is considered as one of the most crucial amenities for the guests (Al Maamari, 2020).
Good Value
If a particular resort is very expensive but it offers a great value to the customers then it means
that the resort is able to create a great reputation and value in the hospitality industry.
Mobile check-ins and check-out
As the technological innovation is being increasing day by day which means that majority of the
customers want to do the bookings with the help of their smartphones and it was also being
found in a particular research that most of the employees want the facility of the mobile check
ins and check out (Chaudhary).
Authentic service
All the guests and the tourists want the real and the authentic service which is also considered as
the important aspect of the hospitality. Poor service by the resorts will lead to the dissatisfaction
of the guests and thus the resort will not be able to survive in the market.
Sustainability

Majority of the people want to alter the changes in their lives according to the environmental
impacts and they also book their tickets in the resorts by looking that if a particular resort follows
the environmental and the sustainability guidelines. Some of the hotels and the resorts can also
adopt the eco-feature which includes the turning off the lights whenever the customer or the
guests leaves that also decreases the hydro costs. Also it was reported that the guests and the
tourists are ready to even pay more of the costs if the specific resort is complying with the
sustainability guidelines and not violating them.
An emotional connection
The best interest and the primary objective of the hotels and the resorts is to engage the guests or
it can also be called as guests engagement. When the guests are not involved with the company
then the chances are low that they return back to the same resort and then they are more likely to
go to the online mode for the purpose of the awareness of their dissatisfaction on the internet
with the help of the reviews.
Business plan
Executive summary
Mission statement
For the purpose of the moving the resorts into the real estates which are under utilised in order to
decrease the cost and the time.
Objectives
To reach at the occupancy of 90% annually.
Industry analysis
The international chains of the resorts and the hotels are growing their presence across the nation
and it will be around 47% share estimated in the tourism sector and also in the hospitality sector.
Customer analysis
It includes the target market that consists of the socio economic, psycho graphic, behavioural
segmentation, geographic and the demographic segmentation that describes the kind of the
guests that will be staying at the resort (Hughes and Scheyvens, 2021).
Competitive analysis
It includes the local competition and the competitors from around the world which also includes
the strengths, weaknesses, market share and the occupancy rates which is the SWOT analysis.
Strategic plan

The strategic plan consists of the marketing, distribution and the management of the revenue on
the basis of which it will be decided that what kind of the marketing strategy is needed to be
taken into account for the advertising and the promotion of the resort.
Operations plan
It consists of everything about the staff and the supervisors and the employees working at the
operational management, the suppliers, service standards, development of the manuals,
background and the experience;, the job descriptions and the responsibilities and the
management of the inventory.
Financial plan
It includes the offering of the start up costs of the resort along with the revenue projections,
operational expenses and the costs of the businesses.
LO4 Guiding principles for achieving sustainable tourism
The important environmental concerns and the famous environment friendly strategies such as
the green meetings tends to rise. Since, these problems are becoming more important so it is
necessary for the event and the meeting planners to increase their knowledge about the
sustainability, as it is related to the vendors and the venues and the task of another event services
professionals. Most of the resorts starting from the budget friendly to the ones that area
sophisticated are implementing the necessary steps and the approaches for the for developing
their practices into the more sustainable ones. Comprehending these sustainable issues in the
hotel industry can provide the event planners to take into account the selection of the resorts for
the programs of their customer (Rogerson and Rogerson, 2020).
The Vail resorts that consists of the Rock resorts as an example has implemented a big
commitment to reduce the environmental footprint and raise the sustainability of the services that
it provides. Few years back, the Rock resorts decided to execute the 10 initiatives for the
adoption in the hotels of the Vail resorts along with its director and also the properties as the
beginning point for the implementation of the practices related to the sustainability.
Energy conservation
The lighting systems, kitchen equipments, automated energy management system and the boilers
in the operational activities which are taking place at the central level, the hotels are functioning
for the reduction of the energy use and also sustaining across the globe and when it is possible
increasing the experience of the customer (Abdiyev and Alimardonov, 2022).

Water Conservation
The guest rooms, kitchens, pools, spas and the laundries along with all these, the resorts are
executing the efficiencies which decreases the water and the chemicals which are being utilised
in the treatment of the water systems and the facilities related to the cleaning. The efforts are
being made starting from the linen and reuse programs of the towels which are the market
standard for the installation of the shower heads and other low flow faucets.
Recycling and Waste reduction
As there exists the limited exception of the local hotels, the recycling programs for the beverage
containers and the newspapers which are becoming a common expectation of the guests. The
resorts are also seeking the opportunities for the reduction of the use of the paper and other kind
of the disposables. The resorts which are able to extend more and execute the programs related to
the food waste composting can move forward around 40% to 50% of the waste acquired from the
landfills.
Bath Amenities
Majority of the hotels are creating a statement by providing the guests with the custom-
formulated amenities. The resort companies such as the Rock resorts have also taken a step with
the custom formulated product, essential oil based, all natural products without adding any kind
of the preservatives and the artificial ingredients which is packed in the containers that can be
recycled.
Room keys
The modern plastic key cards are being developed from the PVC that are based on plastic which
is a component of the increased toxic manufacturing process.
Cleaning products
Identifying the importance of the safe products for the employees and the customers and the
environment, majority of the hotels have converted into the cleaning products which are being
developed with the bio-based oils and the natural cleaners.
Food preparation
The seasonal products, fresh and the local goods and other ingredients which are developing as
one of the important emphasize of the food of the hotel and the beverage programs. The
conversion into more sustainability and healthy cuisine provide the tourists with distinct
opportunities for experiencing the increased connection to the places where they will be visiting.

Bottled water alternatives
Majority of the hotels are shifting to other alternatives of the bottled water as the type of the
standard and providing different hydration alternatives for meeting the attendees and the solo
travellers.

CONCLUSION
From the above report it has been discussed the multiple features of the common resorts
and the issues related to their management that can take place in the future. Ii also includes the
differences in the operational requirements of the specialist areas, the different kinds of the resort
packages, potential issues managing the different specialist areas for a range of resorts, the
consumer requirements of the resorts, resort packages fulfilling the overall sales objectives, the
type of the business plan and the guiding principle for the fulfilment of the sustainable tourism.
The resort sector particularly uses various kind of the business models and also it provides
multiple opportunities to the people from other countries as well. As the trends of the society are
broadening , they also create an influence on the accommodation of the consumer and the
marketplaces.