Tourist Resort Management: Strategies and Business Plan for Seasiude

This report provides an in-depth analysis of tourist resort management, focusing on the Seasiude Resort case study. It explores various types of resorts, key features, and potential issues, along with the operational requirements of specialist areas such as supply chain management, travel packages, sanitization, and room service. The report also examines different types of sales packages offered by the resort, including regular, special, and corporate packages. Furthermore, it discusses market research conducted to understand customer needs, particularly focusing on couples in Blackpool Town, UK. The report concludes with a proposed business plan to maximize revenue and recommendations for policies and initiatives, offering a comprehensive overview of Seasiude Resort's management strategies.

TOURIST RESORT
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1. Different types of resorts, key features and potential issues.................................................3
P2. Operational requirements of specialist areas.........................................................................4
LO2..................................................................................................................................................5
P.3 Different type of sale packages.............................................................................................5
LO 3.................................................................................................................................................6
P4.................................................................................................................................................6
P5.................................................................................................................................................7
M3................................................................................................................................................9
D3.................................................................................................................................................9
LO 4...............................................................................................................................................10
P6...............................................................................................................................................10
M4..............................................................................................................................................11
D4...............................................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Resort management is defined as a practice of managing all different functional
responsibilities of the resorts. This report is based on the case study of the Seasiude Resort. The
organisation is operating at the global level. This project will discuss the various management
functions of the business venture in order to fulfilling all different business objectives of
company. Henceforth, report will emphasis on different types of resorts and the key features and
potential issues. Operational requirement for delivering all different functional areas will also
discuss in this project. All different packages offer by resort will also discuss in this project,.
Further, market research of a chosen customer to understand the need of each individual
customer will be discussed in this project. Proposed business plan will also discuss to maximise
the revenue of the organisation. Various recommendation over policies, initiatives and such like
of aspect will also discuss in this project.
LO1
P1. Different types of resorts, key features and potential issues
Resorts are further segregated into multiple types and segment on the basis of the
characteristic of each individual resort. All these type demonstrate all different features
associated with the resort that fundamentally support the management to provide specific
services in every individual resort operate by the Seasiude Resort.
Hill station
Hill station resort are the one that is located at some hill station. Seasiude Resort like to
explore the type of destination as people ad traveller all across the globe like to visit these
locations. Hill station resort is high in demand and company get to witness a great turnover over
these locations. In order to mitigate the high level of demand company offer resort in these
location (Channoi, Clemes and Dean, 2018). These resort are usually situated over the top of the
hill side. The issue is such that these location contain a low level of oxygen which create a huge
issue. Further the charges are usually high of these location which also create an issue for the
company. The issue is such that costing is massive in managing the resort.
Beach resorts
Beach resort are the one that is situated at the bank side of the beaches. Seasiude Resort
operate many resort over the beach. The are high in demand and contain a premium price range.
The issue of these resort is such that rip current, structures, lightening, drowning, dehydration

and such kind of issues. Health related issue as oxigen are usually low which furtehr create an
issue.
River resort
River resort are situated at the bank of river. These resort are usually high in demand and
generally traveller who like adventure visit these resorts. Humidity is high at these resort which
create an issue of die-hydration. This issue is that safety become an issue. Many time thuis
become a major concern for these resort.
Ski resort
Ski resort is a type of resort that is developed for skiing, snowboarding and such like of
feature. The issue at these resort is the low temperature. This resort require skilled human
resources to mange every single activity. Further the issue is such that in the snowfall season this
resort do not get to deliver its operations properly.
Island resort
Island resort are the one that is situated over the island. Thee resort are usually in demand
at the time of summer (Seraphin and Yallop, 2020). People like to visit these resort to enjoy the
summer season. The issue is that these resort are usually high in cost which create an extra
burden over financial resources. The health related issues are face by customer. Global warming
is also a major concern for this resort.
The above stated are the different types of resort. Along with them other resorts are like
economy and luxury resort that people can explore.
P2. Operational requirements of specialist areas
The operation management at the resort is associated with the multiple practices and
functional areas associated with the organisation.
Supply chain management: is among the major operational area associated with the all
different type of resort. As in context to every resort the proper supply chain of food is
important. People want to have a delicious food that they can enjoy at these locations. This is
among the key functional requirement that allow the Seasiude Resort to mitigate the food
requirement of the target customer at the location (Vives, Jacob and Aguiló, 2019). Supply chain
management practices allow the business venture to ensure a proper supply of all different food
products at the resort that can meet the need of customer.

Travel packages: is also a key service that is allocated at the sea resort or the river resort where
there are plenty of adventure activities also allocated to the customer. This involve ensuring all
thee activities with the proper security. Travel packages are usually offer by the Seasiude Resort
at all its locations at the international level (Teng, Wu and Chou, 2020). This is high in demand
and ensure the safety related need of the customer. Furttehr traveller are not aware with all the
adventure sport at the location which are mitigate by the resort itself in its travel packages.
Sanitization: is another keys service or practice that is adopted by the organisation. After the
covid pandemic people are more concerned with the health care safety. This is about to ensure
that all health care requirement of customer are meet. This is further allow the traveller to safely
visit the Seasiude Resort at any of its location.
Room service: is another key operational requirement and need that is allocated to the customer
at the Seasiude Resort. This is about to make the experience of the visitor more friendly and
memorable. This is very important practice adopted by the Seasiude Resort to ensure and
mitigate all different need and demand of the potential customer visit at the resort (Abdalkareem
and et.al., 2020). The room service ensure all different need and issue that customer is facing
while staying at the Seasiude Resort. This involve making ensure health care and sanitization is
done properly and also to take care of hydration and such like issues associated with travellers.
Purpose of packaging: this allow the customer to get to know the potential cost that will involve
in the entire trip. This will further direct the customer about the potential expenses that might be
occurred in the time of trip. Packaging is usally an internal element. Break even point allow the
resort to understand the level of sales need to made in order to achieve the no profit no loss
situation.
The above mentioned point cover all different issues customer are facing while staying at
the resort. The customer that visit over the Seasiude Resort need to have a proper health care
and safety that can make sure all type of need and requirements of the visitors.
LO2
P.3 Different type of sale packages
The management of Seasiude Resort offer certain type of packages that involve normal
package, special package and premium packages. All these package option contain various
characteristic and type that can ensure all different need and demand of the potential customer in
market.

Regular package
Regular package is offer to the customer visit at the Seasiude Resort at all given time in
the year. This is a usual package option that generally offer to the customer. This involve one
time breakfast, laundry along with hotel room to the visitors. This is a very basic package that is
offer to the customer. At any given time if the customer visit at the Seasiude Resort company
will allocate this package to mitigate all different need of customers (Severt and Tasci, 2020).
This package contain a business implication as it always motivate the customer to come and
explore the location. As the company try to keep its price low sop that more number of customer
can be target by the business venture. This package conation high demand in the market as it
carry the basic nature and characteristic which offer better and more effective services to the
customer.
Special package
Special package is also offer to the customer that contain more facilities allocated to the
customer along with the normal or regular services allocated by the company. This package carry
a special feature like inclusion of more number of services along with the basic package that is
offer to the end customer in market. For example Seasiude Resort offer its special package that
contain a facility of travel guide along with the laundry. Further this package include party
facility and such like of serves to the customer.
Corporate package
This package is offer to the companies and corporate customer of the Seasiude Resort.
This involve containing special offer for allowing the customer to celebrate the bets occasion ion
the resort. His is deigned for office or corporate party and other such events. This package is
usually high in demand for the Seasiude Resort which further iumprove the revenue of the
business venture. For example Seasiude Resort provide this package with party option, pool and
such like of features. All this improve the feasibility and demand of the product offer by the
business venture.
The above stated packages are usually categories into different categories. Seasiude
Resort provide all these packages to ensure the all different need and requirement of the target
customer in market. Usually this become important that the hotel ensure all different need of the
customer with support of friendly package option or choices allocated to end customer. All these
package option provide the complete support to the Seasiude Resort for mitigating all its

different business objective as all these package option improve the revenue option of the
business venture. Hence it can be stated as a fact that Seasiude Resort further design new
packages based on the occasion. The prices are also different in case of each individual package
as it all depend on the services that is allocated to the customer along with the package option.
LO 3
P4
Their are basically two types of market research such as primary and secondary research.
Primary research means directly entering tarket market thorugh a range of methods such as
questannaire and survey. On the other hand, secondary research is a dekstop reserach in which
needs and demands of the market is collected and analysed using the various authors beliefs and
views.
In the present report, the target customer and location is being selected by the Seaside
resort using primary research. Basically, one to one interview method is adopted in which the
marketing team of the Seaside company have asked various questions about the local customers.
This involves the question regarding the demand and preferences of the people towards the
resorts services etc. After analysing this, the company have selected the Blackpool Town
location and newly wed couple as target customers.
Researching and analyzing the needs of couples on the Blackpool Town Location of UK:
Blackpool Town is basically most well known location of UK where the demand of the
seaside resorts has increasing day by day. It is also researched that the couples are the one that
commonly found visitors of the seaside or beach resort. So, on this basis the target market of the
Seaside resort in the Blackpool Town is Couple such as newly married couple, engaged couple
or people engage in serious relationships. The demand of the couple from the Seaside resort in
the Blackpool location is that they want best price of the holiday trip i.e., honeymoon trip which
fits their budgets. Along with that they also expect from the resort that they will provide best
rooms which features a sunset colour. The rooms must be comfortable and clean where the
couples able to relax and enjoy their vacations. The needs of couples from this specific resort
location is best food, luxury and atmosphere. The atmosphere of the rooms must be romantic
which include bubble hydro massage bath (Haarhoff, 2018).

The rooms must be structures is such a way that the external view of the sea can be easily
viewed by the target market. Along with that, they want fresh and timely food from the resort so
that they can able to enjoy other places to visit as well. It is also analyzed that the couples
demands for the private balcony with each cottage including open-air gym, tennis courts and
exercise area on the beach (Ciolac and et.al., 2017). Beside this, the target market also expect the
golf area in the resort so that they can enjoy golf game as well.
P5
Proposed Business Plan for Seaside Resort Package:
Based on the research and analysis of Blackpool location of Seaside resort and need of
target market, the business plan of resort package proposed to Seaside Resort are as follows:
Honeymoon Package Business Plan
Vision and Mission:
 The vision and mission of the Seaside resort company behind launching new honeymoon
package to increase sales by 10% within one year.
 To became one of the preferred vacation destination for the local and international target
market.
Smart objectives of new Package:
 To increase sale of honeymoon package.
 To increase sale of package by 15%.
 To acheive the sales, resort will increase its new customer base by 25%.
 Marketing is driver of sales and profitability generation.
 To increase sales and new customer base rate within one year.
Marketing Mix:
The 4ps marketing of honeymoon package of Seaside resort is as follows:
Products and services in package:
The list of products and services include in the Honeymoon Package of the resort are as follows:
 4 days 3 night room rentals with bubble hydro massage bath and attached balcony.
 Best Food and atmosphere of Blackpool Town location.

 Party Scene, golf area, Gym, tennis court and Exercise area on beach.
 Free Pick up service.
 Sales of drink and foods (Kataeva and et.al., 2019).
 Consultancy and advisory services.
 Free spa services for two times.
 Free site seeing service to target customers.
 A Free candle light dinner on the beach.
Price:
Seaside resort will use the value-based pricing strategy to decide the selling price of the
new honeymoon package.
Place:
The details and service of new package will be available to the target consumers on both
online internet and local resorts. The customers can communicate directly to resort for booking.
Promotion:
In order to promote the new package, Seaside resort will implement the social media
marketing strategy within the business.
Target market:
The target market of the Seaside resort organization for its new honeymoon package is
couples which are newly married, engaged or also in a serious relationship.
Sales and Marketing Strategy Implementaion:
Seaside resort company will adopt the digital marketing strategy to promote its new
resort package in which the honeymoon package are promoted on all social media sites such as
Facebook, Instagram, YouTube etc. For this the resort will also hire the marketing analyst and
experts (Hughes and Scheyvens, 2021). In order to implement the new package within the
business, resort will adopt digital and social media marketing.

Sales Forecast:
As the location of resort is Blackpool Town which is well-known location of UK, thus
the Seaside resort will able to generate more sales from its new package which they offer to their
target market. On this basis the sales forecast of the resort in the first three fiscal year are as
follows:
First year: €700000
Justification: The above mentioned data states the sales of the Honeymoon pacakge of
Seaside resort in the upcoming three years. This is forecated by the company analysing the
demand of the particular package in Blackpool Town market. This is also based on the trends
and past performance of the similar companies operated in the hospitality sector.
Income Statement:
Forecasted profit and loss account
Particulars Amount (£)
Revenue from sales 700000
Less: Direct costs 360000
Gross profit 340000
Gross Margin 30.77%
Operating expenses
Administrative Salaries and wages 30000
Rent 10000
Telephone expenses 500
Utilities 700
Accounting Fees 1000

Postage and Printing 500
Advertising 6000
Shipping charges 5000
Commissions 12000
Electricity charges 15000
Total Operating Expenses 80700
Operating income 259300
Non-operating expenses
Interest paid on Loan from Bank of
England @ 5% 5000
Income Tax 500
Net profit 253800
Net profit margin 48.81%
Cash flow statement:
Cash flow statement for the first year of
operation
Particulars Amount (£)
Initial investment in bank
account 20000
Receipts from sales 500000
Total receipts (a) 520000

Payments
Purchases 400000
Expenses 50000
Purchase of fixed assets
(equipment) 7000
Total payments (b) 457000
Cash flow for the year (c) =
(a-b) 63000
Cash balance brought forward 0
Cash balance carried
forward 63000
Budget:
Particulars Amount
Administrative Salaries and wages 30000
Rent 10000
Telephone expenses 500
Utilities 700
Accounting Fees 1000
Postage and Printing 500
Advertising 6000
Shipping charges 5000
Commissions 12000
Electricity charges 15000