Research on Tourist Attraction: Sydney Opera House Analysis Report

This report delves into the Sydney Opera House, a prominent 20th-century architectural and performing arts venue in Sydney, Australia. It begins with a background and overview of the Opera House, highlighting its architectural significance and contribution to the national economy. The report then conducts a SWOT analysis, examining the strengths, weaknesses, opportunities, and threats associated with the Opera House as a tourist attraction. Strengths include its cultural tourism promotion, economic contribution, and diverse programs. Weaknesses involve backstage facilities and acoustics. Opportunities lie in attracting a wider audience through online promotion and multilingual tours. Threats include infrastructural negligence. Finally, the report compares the Sydney Opera House with the Adelaide Festival Centre, discussing their architectural differences and stage show offerings. The report aims to provide a comprehensive analysis of the Sydney Opera House's role in the tourism industry.

Running head: RESEARCH ON TOURIST ATTRACTION
Research on Tourist Attraction: Great Ocean Road of Melbourne and Opera house of Sydney
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RESEARCH ON TOURIST ATTRACTION
Executive summary
This report tries to explore the scenic beauty of The Sydney Opera House in this assignment. The
architectural magnificence of the House attracts millions of tourists in Australia from all over the
world and contributing significantly to the national economy. The first part of the report explores
the background of Sydney Opera House, which includes brief history and overview. Then the
report conducts SWOT analysis, which helps the tourists to make plans regarding visiting to the
site at least once for having a mesmerizing experience regarding the Cultural heritage of
Australia. Finally the report establishes Comparison with Adelaide Festival Centre giving intense
Competition to Sydney Opera House in terms of achieving large scale customer satisfaction.

RESEARCH ON TOURIST ATTRACTION
Table of Contents
Background......................................................................................................................................3
Opera house of Sydney................................................................................................................3
SWOT ANALYSIS.........................................................................................................................3
Sydney Opera House...................................................................................................................3
Strength....................................................................................................................................3
Weakness.................................................................................................................................4
Opportunity..............................................................................................................................4
Threats.....................................................................................................................................4
Comparison between Sydney House Opera and Adelaide Festival Centre.............................5
Reference.........................................................................................................................................7

RESEARCH ON TOURIST ATTRACTION
Background
Opera house of Sydney
The Sydney Opera House is one of the most famous 20th century architectures and performing
arts places in the world. This beautiful building is considered to be the technological and cultural
icon of Australia. It was designed and developed under the guidance of architect Jørn Utzon
(Sydneyoperahouse.com, 2017). It is surrounded by Harbour Bridge, Circular Quay, Macquarie
Street and Bennelong Point. It is consisted of an opera, a concert hall, a playhouse, a studio and
drama theatres. The Opera House provides the spectators with mesmerizing experiences
regarding theatres, drama, concerts and many more. The lights and sound effects take the visitors
into a different level of ecstasy.
SWOT ANALYSIS
Sydney Opera House
Strength
The Sydney Opera House contributes significantly in promoting the nation’s cultural
tourism. The opera house contributes more than a billion to the Australian economy. The opera
house organizes over 40 shows every week. The programs include opera, comedy, music,
theatre, dance and tours (Sydneyoperahouse.com, 2017). The tourists can experience access tour
where they can dine and wine when they are visiting inside the building. The backstage tours
offer the exposure to the dynamics of stage shows. The architectural beauty of the House lures
the visitors. Along with this, portraying the cultural heritage in its exact form enhances the brand
image of Australian tourism as a whole.

RESEARCH ON TOURIST ATTRACTION
Weakness
The backstage facility is not adequate. The orchestra pit in the house is in bad condition
and not capable of producing quality sound (Musicinaustralia.org.au, 2017). The acoustic
arrangement is also inconsistent. The bad stunt experiences have stained the reputation of
Sydney Opera House. These stains have aggravated the complexities of the tourism industry
personnel in terms of achieving customer satisfaction. Viewing it from other perspective,
inadequacy in the backstage has declined the number of performers. Reduction in the number of
performers has stalled the income generation for the tourism industry personnel (Drew, 2013).
Opportunity
The iconic status of the place offers great opportunities for the local and international
artists to reach wider and diverse audience. The tourists of different nationality can avail the tour
with guidance in their own languages. The tour is available in Mandarin, Korean, Japanese,
Spanish, German and French. The website or online promotion can help to get more tourists and
meet their target. As a matter of specification, gift vouchers, free passes and offering lip
smacking fusion dishes acts as a keystone for the tourism industry personnel in terms of luring
large number of customers. Adopting the means of social media for this would result in
escalating the sales revenue and adding value to the profit margin (Sydneyoperahouse.com,
2017).
Threats
Negligent attitude towards the achievement of infrastructural development pose as a
major threat for Sydney Opera House. Specifically, it would add meager value to the income of
the tourism industry personnel. As a matter of specification, failure in terms of revealing
spontaneous attitude towards improving the backstage facilities put the employment of the

RESEARCH ON TOURIST ATTRACTION
performers and the personnel at stake. Moreover, it would act as a compromise with the
entertainment needs of the tourists in terms of preserving the cultural heritage (Blake, 2015).
Lack of consciousness in this direction would destroy the hard earned reputation and glory of
Sydney Opera House, which would be a shameful incident in the history of Australia.
Figure: SWOT Analysis of The Sydney Opera House
(Source: Made by author)
Comparison between Sydney House Opera and Adelaide Festival Centre
The competitors of Sydney Opera House are Adelaide Festival centre, which operates
under the state opera of Australia. In terms of origin, this theatre is much older than the Sydney
Opera House. Architecturally also both the theatres are much different from one another. The
dome shape of Adelaide Festival centre contrasts the lotus shape of the Sydney Opera House.
One of the other differences is the stage shows (Adelaidefestivalcentre.com.au, 2017). The stage
Selfies not allowed inside the opera
house
Lack of engagement among the
locals
Difficult to repair or redesign the
existed framework
local and international artists can
reach wider and diverse audience
tour is available in Mandarin,
Korean, Japanese, Spanish, German
and French
website or online promotion
Inadequacy of backstage facility
orchestra pit in bad condition
inconsistency of acoustic arrangement
fails to meet the tourist target
underground is not well maintained
National cultural icon
Contributes 1 billion to Australian
economy
Organizes over 40 shows every
week
Dine and wine tours, backstage
tours
STRENGTH
WEAKNESS
THREATS OPPORTUNITY

RESEARCH ON TOURIST ATTRACTION
shows of Adelaide Festival centre is limited till the provinces of southern Australia, while
Sydney Opera House acts as a platform for the performers from all the corners of the world. The
provision of cafes and food courts ties both the tourist spots in the same thread in terms of luring
the customers towards the brand image of Australian tourism.

RESEARCH ON TOURIST ATTRACTION
Reference
Adelaidefestivalcentre.com.au (2017), Home of performing arts in South Australia, Retrieved
18th August 2017 from https://www.adelaidefestivalcentre.com.au/
Australia targets China for tourism boost. (2013). ABC News. Retrieved 17 August 2017, from
http://www.abc.net.au/news/2013-06-04/china-tourism-boom/4732668
Blake, E. (2015). Sydney Opera House cracks down on selfie sticks. The Sydney Morning
Herald. Retrieved 17 August 2017, from http://www.smh.com.au/entertainment/sydney-
opera-house-cracks-down-on-selfie-sticks-20150702-gi3bob.html
Drew, P. (2013). Performance anxiety as the Sydney Opera House turns
40. Theaustralian.com.au. Retrieved 17 August 2017, from
http://www.theaustralian.com.au/arts/review/performance-anxiety-as-the-sydney-opera-
house-turns-40/news-story/9d95edaeefc9d86af72274f1d4ec2ce1
Music in Australia. (2017). Musicinaustralia.org.au. Retrieved 17 August 2017, from
http://musicinaustralia.org.au/index.php?title=SWOT_Analysis_of_Opera_-_2008
Our Story. (2017). Sydney Opera House. Retrieved 17 August 2017, from
https://www.sydneyoperahouse.com/our-story.html
Overseas Arrivals and Departures, Australia, Jan 2016. (2015). Abs.gov.au. Retrieved 17
August 2017, from
http://www.abs.gov.au/AUSSTATS/abs@.nsf/allprimarymainfeatures/049C2242202DCE
7ACA257F8D00222DF1?opendocument

RESEARCH ON TOURIST ATTRACTION
Sydney Opera House Annual Report 2015-16. (2015). Sydneyoperahouse.com/. Retrieved 17
August 2017, from https://www.sydneyoperahouse.com/content/dam/pdfs/annual-
reports/Sydney_Opera_House_Annual_Report_2015-16.pdf