Detailed Report: Tourist Ventures and Accommodation in Australia

This report analyzes the potential of tourist ventures in Australia, specifically focusing on accommodation options like service apartments and tent provisions. The report emphasizes the importance of catering to the baby boomer generation, who are identified as a key demographic with a high demand for leisure and comfortable accommodation. It explores the advantages of providing apartments near tourist sites and away from noise, with amenities such as air conditioning, spas, hospitals, and diverse dining options. The report also discusses the potential of tent provisions, though it highlights the greater demand for apartments. Regression analysis is used to compare the impact of both ventures. It concludes that while tent provisions are lucrative, apartments are most suitable for the target demographic of baby boomers. The report also suggests the importance of on-site offices for marketing and emphasizes the need for pricing strategies aligned with the services offered and seasonal variations. The report provides insights into how to capitalize on the tourism sector, and how to provide services that meet the needs of a growing tourist population.

Running Head: TOURIST VENTURES IN AUSTRALIA
Tourist Ventures in Australia
Name
Institution

TOURIST VENTURES IN AUSTRALIA 2
Tourist venture in Australia
Every year several tourist flock Australia with the aim of experiencing the beauty of this
great nation. It is the expected that every time a visitor comes into the country should have the
most thrilling experience. An amazing experience would have tourists speaking about Australia
for quite a long time. In fact, a great experience during the visit would make the tourist
ambassadors of Australia with regards to its tourist's destination thus an increase in the influx of
tourists. It is against the backdrop of this knowledge that the business community should focus
on providing exclusive services to the tourist in areas of the travel agency, tourist guidance, tent
provision, hotel services among others. This is a report on how to provide fantastic services to
the tourist on the serviced apartment for the tourists.
The nature of business of choice is service apartment for the tourist who visits Australia.
The apartment services would be provided. The demand for apartments is mainly for the baby
boomers generation. Research shows that this generation is increasingly having a great desire for
leisure. The great demand is because most of the people in this generation have spent most of
their lives working and thus would wish to spend some time resting. The rest they desire must
come with a great experience. Most of these people do not have the energy to go camping or
spend time in the tents. Some of them are also fragile health wise and cannot spend their nights
in the cold of the camp sites. This leaves apartments as the best accommodation facility for this
cohort. At the end of every tour expedition, they would wish to feel as if they are a home away
from home (Patterson et al, 2017, pp 348).
A part from the mentioned venture, the business of providing tents would also be a good
provision for this business. In this case, the business would specialize in hiring tents for every
tourist who visits the country. This business venture would target but not limited to the young

TOURIST VENTURES IN AUSTRALIA 3
couples. The other cohorts would be equally important for this venture. There are baby boomers
who would wish to go for the tents instead of the apartments. This venture though seems
lucrative cannot suffice the demand for accommodation by the international tourists.
Statistics indicate that close 8.5 million international visitors come to Australia every
year. This great number demands for proper accommodation which can be best provided by
apartments instead of tents. The apartments are even more desirable for accommodation due to
sometimes hostility of the weather. The target on baby boomers is due to the statistical fact that
they are the largest percentage of tourist who visit Australia (Wilson et al, 2017, pp. 43). This
observation however seem somewhat different from the reality. The introduction of tents for the
tourist seem to have more impact on the number of tourist visiting the site. In this business
choices the impact of the profits made through tourism at the site where these services are
offered. An example of how this business would impact tourist site is in this data;
Figure 1.1
Month Before Acquisition of Appartments After Acquisition of Appartments
January 1600 2600
February 1700 2500
march 1900 3400
April 2600 4500
May 1600 3700
June 1500 3900
Number of Tourists
Figure 1.2

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Figure 1.3
Figure 2.1
Month Before Introduction of Tents After Introductions of Tents
January 1500 1800
February 1100 1700
march 1000 2000
April 2000 3600
May 1100 1900
June 900 1700
Number of Tourists

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Figure 2.2
Figure 2.3
A regression analysis of the above data indicates that provision of tents at the tourist site
would have an R square of 0.9752 whereas building of apartment would have R square of
0.9665. These data makes the provision of tents most desirable thus best suitable for this
business. However, with nature of the cohort targeted, it is advisable to have a view on the
provision of apartments. These discussion would help understand the business choices being
made.

TOURIST VENTURES IN AUSTRALIA 6
The accommodation facility would be provided through a site based office. This
provision is chosen because the majority of the guest expected do not find it fun to look for
accommodation facilities online. Moreover, they have a specificity of what the kind of luxury
they would desire. This makes it prudent to be on site explaining to them the features of every
accommodation package with a price. The baby boomers generation believe in real conversation,
and this kind of office will provide to them an opportunity to question and engage in real
conversation with us the service providers (Beeton, 2003, pp 135).
Research indicates that the baby boomers form part of the richest population in the entire
world. At this age, most of them have invested heavily. This, therefore, means that they would
not fear to spend some leisure time and losing a few coins in this leisure. This makes them the
best target for this business. Moreover, they would help fetch more money given the fact that
they have families. Quite often, it is witnessed cases of parents traveling with their children and
grandchildren to various tourist destinations in this country. This means that the baby boomers
not only provide the market but also widens its scope. Targeting the cohort of the baby boomers
means targeting a wealthy population desiring for the pleasure of relaxation and would not relent
until they have their entire family satisfied by this (Naidoo et al, 2015, pp 350).
It is the duty and aim of this company to satisfy the great accommodation thirst of this
cohort. This is done by first ensuring proper allocation of the apartment buildings. The company
will provide that some and if possible most of the apartments are located close to the tourist
attraction sites and away from the noise found in towns. The apartments are built with the aim of
giving a view of the sunset, sunrise and even the tourist attraction sites like the beach. This is
itself create a relaxing environment that would be most desirable. The conditions of the rooms
must be first with features such as proper air conditioning among others. Given that the target

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population comprises of the fragile individual, the apartments must have spars and hospitals near
their location. The hospitals would aid in case of emergencies whereas spar would be of the
relation of the guest. Is the need for proper security and good restaurants? Moreover, the meals
being served in the restaurant has to be from all walks of life given that people from different
cultures would be visiting (Reisinger & Turner, 2015, pp 535). Providing accommodation
through tents is the most lucrative venture for the general population. However, the
accommodation through apartments would be the best for baby boomers.
Most of the baby boomers have the potential to pay for the various services offered at the
apartment. The baby boomers are part of the working generation who have spent the better part
of their lives saving given their age (Gardiner, Grace & King, 2015, pp. 337). They are an
excellent choice for this venture because they not only finance it but also ensure its continuity.
Most of them would tag along with their sons and daughters during the period they visit. This is
an indirect way of referring other people to settle for the services being offered. This explains the
need to make the services exquisite not only to baby boomers but also to other cohorts. It is
possible that young couples and adolescents who belong to generation Y but do not desire to use
tents would also want for this kind of accommodation. Anyway, to make the experience more
desirable, tents may also be provided in some cases (Gardiner, Grace & King, 2014, pp. 710).
The number of tourists who would visit this facility, however, can never be a cause to
worry. Most of the people in this cohort would be looking for every excuse at the place of work
to spend some days off from work. While this is true, the company would most benefit during
the holidays such as Easter and Christmas since these period are characterized by the greatest
influx of tourists. To be fair to the accommodation facility, it is advisable to have a provision for
early reservations during the peak seasons (Megan & Thomas, 2001, pp 204).

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The prices charged at the apartments must coincide with the services offered. While
having different accommodation for a different class of people would be desirable, it must be
ensured that the amount collected every month can sustain the wage bill and logistics
requirement of the facility. The best way to do this is to have a budget that takes care of both the
peak and off-peak seasons of the tourist. Other adjustments can be incorporated such as reducing
the staff during the off-peak season to ensure that the business can sustain itself without hitches.
Settling for on-site office would help in marketing the business which would translate to having
more tourist paying in these apartments (Balli & Tsui, 2016, pp 805).
In conclusion, provision of tents for accommodation is a lucrative business venture in the
tourism sector in Australia. While it seems as though everyone is in this business, the surest way
of surviving is by offering unique services that target a cohort in the population. The provision of
apartment seems most lucrative for the cohort of choice. This cohort must be able to pay for the
services while at the same be of a high percentage of the population. The business in this cases
targets baby boomers, and we believe that providing accommodation for this objective cohort
would be the most profitable decision ever.

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References
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