Marketing Essentials: Roles and Responsibilities in Marketing Report

This report examines the marketing function of Tourrader, a UK-based tour and travel company. It explores the roles and responsibilities within the marketing department, including promotion strategies such as advertising. The report highlights the inter-relationship between the marketing and human resources departments, emphasizing the importance of collaboration in identifying employee needs and providing training. It also underscores the significance of the marketing department in gaining a competitive advantage for the company. The report concludes by summarizing the key findings and referencing relevant academic sources.

Marketing Essentials for
Travel and Tourism

TABLE OF CONTENT
 INTRODUCTION
 Roles and responsibility of marketing function
 Inter-relationship with marketing function
 Conclusion
 References

INTRODUCTION
Marketing is knows as the promoting the product or the services and increase the sell for
the company by using advancement or other methods of premotion. Tourrader is tour and
travel company which is based in UK.
Company is founded by Travis Pittman and Shawn Pittman in 2010.
company provide the tour and travel package for the customer in all over UK.. This report
will highlight about the key roles and responsibilities of the Marketing function and the
interrelation with other marketing functions

roles and responsibility of marketing
functions
 Promotion: promotion is main responsibility of the of the marketing function. They
need to promote their product at the regular basis. In this function company needs to
promote there product with the help of Newspaper ,advertisement etc.
 Tourrader promote there product and service through the advertisement which help
them to promote there product.

explanation of roles and responsibilities of
marketing relate to the wider organizational
context of a travel and tourism organization
 Marketing department with Human resource Department
 The Marketing department and Human resource department need to work together
because marketing department identify the needs of the employee in the marketing
department and also ensure that what kind of training they are needed after that HR
department has the responsibility to hire the best candidate for the job and also arrange
the training and development program of the new employee as well as existing
employees accordingly to their needs.
 The HR department and marketing department work closely together which helps the
company to increase and growth in market.

CONCLUSION
 From the above study it has been summarized that marketing has helped company in
growing. It has helped company in gaining competitive advantage.

REFERENCES
 Hughes, C., Robert, L., Frady, K. and Arroyos, A., 2019. Prelims', Managing
Technology and Middle-and Low-skilled Employees (The Changing Context of
Managing People
 Taylor, T., Doherty, A. and McGraw, P., 2015. Managing people in sport
organizations: A strategic human resource management perspective. Routledge. ).
pective. Routledge.