Research Project: Destination Image Analysis of Tower of London

This report presents a research project analyzing the destination image of the Tower of London. The introduction provides an overview of tourism's impact on London, highlighting key attractions like the Tower of London and Covent Garden. The research explores the concept of destination image, its importance in attracting tourists, and the factors influencing it. The study aims to analyze the destination image of the Tower of London, identifying reasons for tourist visits, factors influencing the image, tourism's development over time, and the future of tourism in London. The report outlines the research questions and objectives, including assessing why people visit the Tower of London, analyzing influencing factors, and determining how tourism has developed and its future. The research also delves into the significance of destination image, its role in tourism, and the responses of local people and tour guides to these images.

Research Project

Table of Contents
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INTRODUCTION...........................................................................................................................1

TITLE:
Analyse the destination image of tower of London.
INTRODUCTION
Overview of the Research
Tourism is considered as the most developing sector which has huge impact over the
economic condition of a country or region. Tourism is refers as very vast, vibrant, dynamic or
growth oriented commercial industry which is increasingly developed at higher level. Tourism is
basically understood as the aspect of travel for the purpose of own pleasure and business.
Tourism as an industry is determined as the set of all business actions that serves the needs
tourists while they visit different places by way of tourism, touring or travelling. Tourism has
been around for more than hundred of years, or individuals have been visiting all around the
globe for their own purposes. London is considered as the major tourist attraction and the
probable growth of London is based on the development of tourism industry. London is famous
for its various attractions like London's main theatre and entertainment area, It is fashion hub,
crafts at the Apple Market or the royal opera house and Tower of London which has always been
one of the most tourist populated area due to its historical background. Destination image is
refers as one of the most popular investigation area in the tourism academic literature.
Destination image defines as the balance among what people expect and what they receive. The
present area of study is basically based on the Covert Garden area and the surroundings likewise
Tower of London and the London Bridge. These are major tourist attractions which create value
in developing the tourism of London.
Background of the Research
Destination image is considered as one of the most essential aspect in tourism by the
reason of its power to invoke certain images into tourists minds. The value of destination image
to the destination promoters and local destination marketing businesses are unassailable for the
reason of its power to attract more visitors to the area. Destination image is an effective aspect
which plays a vital role in representing the past experience in regards to a specified area which
also helps an individual in selecting the best place to visit. Covent Garden is in the West End,
London's main theatre and entertainment area. It covers a wide area of London and recognised as
the most attraction for tourists. Destination image of London shows the major attractions which
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create value in developing the economical level of London through attracting local as well as
international people. London is also famous for its variety of industries and people visit for their
own and business purposes. UK is providing opportunity to the individual and businesses to
attain growth and success. Higher attraction of international people develops benefit for the firm
in attainment of growth and success.
Rational of the research
The research into consideration is based on the analyse of destination image of tower of
London. This is a wide area of academic research which helps an individual in developing their
personal as well as professional ability. The major purpose for conducting the research is to
providing a brief analysis over the destination image of tower of London. This study explores the
wide knowledge and idea base to the learners who are interested towards the similar area of
study. In this details regarding the significance of destination image has been provided which
helps an individual in proper selection of place for visit. This study also create value in analysing
the importance of tourism in growth and development of London. Another significant purpose of
this study is determine the various destination images to tourism in London and to find out how
the local people and tour guides respond on these images.
Research Aim
To analyse the destination image of tower of London.
Research Objectives
The potential objectives of this specific research are associated as below:
 To identify and assess why people visit tower of London.
 To analysing the factors that influencing destination image.
 To outline how tourism developed over time. To identify the future of tourism in London.
Research Questions
The significant questions related with chosen area of study are associated as below:
 Why people visit tower of London.
 What are the potential factors that influencing destination image.
 How tourism developed over time.
 What is the future of tourism in London.
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