TowerCo Greenfield Project: Implementation Plan, Cost-Benefit Analysis

This project analyzes the TowerCo Greenfield project, focusing on the implementation of 1000 mobile telephony tower sites within a year. It includes a detailed project charter, implementation plan (Gantt chart and network diagram), and a comprehensive cost-benefit analysis, outlining revenue projections, initial costs, and profitability. The project addresses key aspects such as project scope, potential risks (resource uncertainty, environmental factors, cost overruns, and import restrictions), and stakeholder management. The analysis emphasizes the importance of project governance, with top management support and the use of KPIs to ensure project success. The project aims to maximize savings through the TowerCo model and references relevant research on project management and sustainable development in construction.

Case Study
TowerCo

TABLE OF CONTENT
• A Project Charter
• A tentative Implementation Plan
• A governance mechanism to ensure success of the project
• References

A PROJECT CHARTER
Project Name: TowerCo Greenfield Operation
Purpose:
• The purpose of project is to launch TowerCo greenfield operation in a new country.
Objective:
• To build a portfolio of 1000 sites within the timeframe of one year.
• To maximized the savings of CO2 with the TowerCo model of telecom site sharing.
Project Specification:
• Focus on capital and operating efficiencies.
• Active marketing driver sharing and optimal QoS.
Deliverables:
• This project will deliver 1000 mobile telephony tower sites in the next one year.

CONTINUED
Cost Benefit Analysis of 1000 Tower Sites:
Particulars Details Amount
Benefits:
Revenue from anchor tenant (after adjusting inflation) (2500*12*1000)* 102.5% 30750000
Revenue from colocation lease rate (after adjusting inflation) (2800*12*1000)*102.5% 34440000
Total benefit 65190000
Cost:
Initial cost of tower construction:
Tower Equipment and Installation 130000
Power generator 20000
Investment on colocation capex 5000
Maintenance Capex (3000*1000 sites) 3000000
Site opex (Power) (12000*1000) 12000000
Site opex (Ground rent) (3000*1000) 3000000
Site opex (other) (5000*1000) 5000000
Total Cost 23155000
Profit 42035000
Cost-Benefit Ratio 2.82

CONTINUED
Scope:
• The project is limited to construction of mobile telephony tower site in and around new country and
developing a logistic model in relation to supply chain managements.
Risks:
• Uncertainty of resources and availability of materials
• Environmental risk such as natural disaster, weather etc.
• Cost overrun due to fluctuation in foreign exchange.
• Custom and import restrictions
• Delay in project completion
Key Stakeholders:
• Primary Contractors, Regulators, government, Board of director, Operators, Media, Local community,
sponsors etc.

Gantt Chart
A TENTATIVE IMPLEMENTATION PLAN

CONTINUED

CONTINUED
Network Diagram:

A governance mechanism to ensure success of the
project
• Project Governance is basically linked with the project success as without top management support
ensuring project success is difficult.
• The seniors and top management of TowerCo are closely look out the work or activities of building the
tower sites in new country in order to ensure success of the project.
• Further, the project manager will also implement the key performance indicators in order to measure
the success of the project.
• After implementing the KPI, the project manager will timely monitor this for ensuring the success of
project.

REFERENCES
• Bröchner, J., 2021. Construction project management fiction: Individual values. International Journal
of Project Management, 39(6), pp.594-604.
• Zhou, Z., Alcalá, J. and Yepes, V., 2021. Optimized Application of Sustainable Development Strategy in
International Engineering Project Management. Mathematics, 9(14), p.1633.

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