WIB601 Professional Practice: Toyota Australia Case Study Analysis

This report provides a comprehensive analysis of Toyota Australia, examining its business profile, organizational structure, and a detailed SWOT analysis. The report begins with an introduction to Toyota Australia, highlighting its long-standing presence in the Australian market and its commitment to customer satisfaction and environmental initiatives. It then delves into the company's mission and vision statements, outlining its core values and long-term strategic goals. The organizational structure of Toyota is explored, emphasizing its divisional structure, global hierarchy, and regional divisions. The report then conducts a thorough SWOT analysis, identifying Toyota's strengths (innovative, quality services), weaknesses (limited market reach in some regions), opportunities (technological advancements, green vehicle initiatives), and threats (competition, negative publicity). Finally, the report offers recommendations based on the SWOT analysis to address limitations and capitalize on opportunities. The report also emphasizes the importance of Toyota's commitment to social responsibility, durability, and safety, which has improved its business. The analysis includes the company's initiatives toward green vehicles and how it can improve its business.

Running head: TOYOTA AUSTRALIA
TOYOTA AUSTRALIA
Name of the Student
Name of the University
Author Note:

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Table of Contents
Introduction:....................................................................................................................................1
Profile:.............................................................................................................................................1
Company Profile-.........................................................................................................................1
Mission-.......................................................................................................................................2
Vision-.........................................................................................................................................3
Organization structure and presence:...............................................................................................4
SWOT Analysis:..............................................................................................................................5
Strength-......................................................................................................................................6
Weakness-....................................................................................................................................6
Opportunity-................................................................................................................................7
Threat-..........................................................................................................................................8
Recommendation:............................................................................................................................8
Conclusion:......................................................................................................................................9
Reference:......................................................................................................................................10

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Introduction:
Toyota Australia is one of the topmost motor industries that is ruling the country for more
than 100 years. Around 14 top motor models are sold in Australia by Toyota. From the year 1963
Toyota Australia has been Australia’s leading automobile company which has impressed its
customers by several amazing services. Along with these aspects, the selected company is also
known for its environment-friendly initiatives and the company has also intended to deliver more
effective services to its customers in order to address their needs (Edgington 2018).
Followed by the above discussion the primary objective of this paper is to discuss the
business profile of Toyota. Along with these identifications, it will also consist of a detailed
study on the business structure of Toyota as well. With the purpose to get a detailed idea about
the company this study will also consist of a detailed SWOT analysis and based on that analysis,
it will also suggest several strategies that will help to mitigate the limitations of their business.
Profile:
Company Profile-
Toyota Australia, established in Northern Territory Darwin is one of the largest car
manufacturing company. Toyota exports its products to at least 20 countries and the company
has near about 200 cars with 70 series (Beer 2018).
In this section, we will be discussing the mission and vision of Toyota with the purpose
to get an insight idea about the business strategy of Toyota (Barnes 2016).
Mission-
While analysing the mission statement of Toyota Australia, It is identified that there are
many mission statement that has been released by the nominated business for different types of
market. However, according to the studies, the mission statement on any business always

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represents the manufacturing and selling strategy of any business. Considering this aspect it is
identified that the mission statement of Toyota is followed by the believed to “Create Vehicle
that is popular with customer” (Fitzgerald 2017).
Followed by the above identification it is observed that there are several strategies present
behind the mission statement of Toyota, which is listed in the below section-
 To deliver optimized infrastructure to its customers and local communities.
 To deliver advance safety features of the customer of the company (Freitag and Found
2017).
 To deliver such features to the customer which will bring a smile in their faces and they
will get highly satisfied with the services as well.
 To deliver such devices that will help to eliminate the traffic causalities as well as to
reduce the development cost (James 2019).
 Development of such technology that will help to build the trust of the business partner as
well as the trust of the customers (Kara, Li and Sadjiva 2017).
 Along with the above-mentioned aspect it has also intended to deliver the best economic
development to the customers as well as to the local communities (Larsen et al., 2019).
Followed by the above identifications it is very clear that the organization has mainly
concentrated on their developed products and on their customer satisfaction approach. While
analysing the above-mentioned findings it is identified that primarily Toyota has intended to
deliver such products that will an innovation to the market (Mazur 2017). Along with this, it is
also identified that according to the mission statement of Toyota the primary reason behind the
innovation of Toyota is to satisfy their customer by delivering the best quality of the product
which will surely address the requirements of the customers.

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Vision-
While analysing the vision statement of Toyota Australia it is identified that the company
has developed the vision statement by considering the long term strategies for the organization.
The vision statement of Toyota Australia states that “Toyota will lead the way to the future of
mobility, enriching lives around the world with the safest and most responsible ways of moving
people. Through our commitment to quality, constant innovation and respect for the planet, we
aim to exceed expectations and be rewarded with a smile (Nomura et al., 2018). We will meet
our challenging goals by engaging the talent and passion of people, who believe there is always a
better way.” While analysing the vision statement of Toyota it is identified that the company
indicates several essential areas in this statement which holds a major impact on the effectiveness
of the organizations' services. Along with these considerations, the vision statement of Toyota
represented that the primary objective of Toyota is to deliver the best quality services to its
customers by its innovations as well as by its strategic goal of the organization (Piva and
Sasanelli 2017). Followed by these considerations it is also identified that into the vision
statement of Toyota they have effectively discussed their social and environmental
responsibilities. Along with these considerations it is also observed that into the vision statement
of the company there is a sign of effective leadership strategies (Price, Pepper and Stewart
2018).
Thus, after completion of the analysis of Toyota’s vision statement, it can be stated that
the company has focused on every possible aspect related to their business. And after analysis
both the mission and vision statement, it can be stated that there is the direct link between the
vision and mission statement of Toyota for the betterment of their business as well as the social
aspects (Putra 2019).

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Organization structure and presence:
While analyzing the operations of Toyota it is identified that the organizational structure
of Toyota is a combination of numerous international companies. Being worlds one of the best
car manufacturing company the organizational structure of the Toyota effectively supports the
organizational goals as well as the strategies if the organization. Followed by these
considerations it is identified that due to the effectiveness of the organizational structure of
Toyota the company has balanced the global presence still now (Quek and Wang 2017).
Along with the identification of the above-mentioned aspects, it is observed that Toyota Motor
Corporation has one of the effective organizational structure in an effective pattered form. Now.
Focusing on the organizational structure of Toyota it is identified that it is a divisional structure
that has undergone some changes with the purpose to enhance the security and safety issues of
the organization. The nominated company has it’s headquarter in Japan, headquarter consists of
the primary authority to make decisions for the organization (Sadgrove 2016). The structure of
this organization was centralized. However, after modifying the structure of the organization, the
new structure of the organization has effectively consisted of three major characteristics. Those
characteristics include the global hierarchy, geographic division, and product-based divisions.
Followed by the above identifications it is observed that the global hierarchy of Toyota
remains the same as it was there is previous structure as well as in reorganized structure.
However, while analyzing the effectiveness of the organizational structure it is observed that the
current structure is more capable of making effective decisions. Along with this, the format of
the organization has become less centralized (Samson, Daft and Donnet 2017).
Followed by the identification of the above-mentioned aspects it is also identified that the
structure of the organization also consists of 8 regions which includes North America, Japan,

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Europe, East Asia, China, Africa, Middle East, Caribbean, and Latin America. Design of
consisting of regional divisions Toyota has not compromised with their service quality.
Along with the above identification it is also observed that the organizational structure of
Toyota is also dependent on the product categories as well since the company has four product
divisions which include Unit centers, Lexus International, Toyota No. 1 and Toyota No. 2. While
analyzing the effectiveness of this company it is identified that these four divisions are highly
responsible for the product development process which are located in North America, Japan, and
Europe and in all other regions respectively.
SWOT Analysis:
Followed by the above discussion in order to get the idea about the insights of the
organizations' strategy and operations a SWOT analysis has been conducted. Based on that
analysis in this section, the strength, weaknesses, opportunities, and threats will be discussed.
Strength-
 Toyota is known as one of the innovative, cultural as well as an effective car
manufacturing company that is leading the world’s car business for a very long time.
Along with this one of the primary strength of this organization is its best quality services
as well as its quality management efforts which always makes sure that the customers of
this company get best services from them (Soosay et al., 2016).
 Along with the above-mentioned threats the company is also known as one of the most
effective as well as an innovative organization that has a good position in the market.
Along with this, the initiative of Toyota towards the green vehicle has also incorporated
effective advantages into the business structure of the Toyota. Since, due to this

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innovation, they have gained immense attention from their customers (Susanto and Adi
2017).
 Apart from the above strengths of the organization one of the initiatives of this
organization towards the social benefits and environmental benefits has also enhanced the
business value of the Toyota. Followed by this identification it has been noticed that the
concern of Toyota towards social responsibility, durability, and safety has improved the
business of Toyota (Toma and Naruo 2017).
 Along with this the leadership quality and effective organizational structure are also one
of the significant threat of this organization.
Weakness-
 As Toyota has taken an initiative towards green vehicle it can be considered as one of the
best steps of the company. However, while considering the marketing strategies it is
identified that this is one of the limitations of the business as the company has not taken
initiative to catch the market of China and India which could be a turning point of the
company.
 Dependency on the suppliers is also one of the significant limitations of Toyota as the
company has supplier all over the world and thus, Toyota have to majorly depend on
them for any sort of production-related activities (Zhu et al., 2017).
 Along with these limitations, one of the significant limitations of Toyota is brand
awareness. As Toyota has basically four product divisions such as Lexus, Toyota,
Daihatsu and Hion it becomes very difficult for the customer of identifying these brands.
While analyzing the popularity of these brands it is identified that among these four

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product divisions Lexus and Toyota is two of the best popular product name of the
Toyota.
 Apart from these, negative publicity of the brand has majorly impacted the impression of
the brand as due to any sort of negative publicity for such big-name might significantly
influence the customer interest towards the company.
Opportunity-
Followed by the above-mentioned aspects it is identified that there are several factors of
Toyota preset which may lead several opportunities into their business infrastructure. Thus, in
order to get a detailed idea about those factors an investigation has been conducted from which it
is known that considering the rapid growth of technology the demand of the products will
significantly increase that is a huge opportunity for Toyota to grab that market by delivering best
services to the customers.
Along with these identifications it is also observed that the initiative of the green vehicle
of Toyota has also a great towards influencing the business of the manufacturer. However, in the
current situation, this initiative has not shown any surprising result but in the future, it has a great
opportunity to rule the world with its green approach. One of the primary reasons behind this
opportunity is the pollution factor. Due to this in the future, it can be assumed that Toyota will
lead the automobile company with these initiates.
Threat-
Followed by the above identifications it can be stated that in the business infrastructure of
Toyota there is a huge significance of threats present which is majorly impacting the services of
the nominated company. Those identified threats are listed below:-

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 The cost of raw materials and laborers is one of the most significant threats present in the
nominated industry. While analyzing this it is identified that since the supplier of the
company is across the world thus, the cost of the supplier as well as the labor is very
high. Along with this, it is also identified that the profitability of this company is
decreasing due to the increment of material and labor costs.
 Apart from the above-mentioned threat, the threat of competition is also one of the most
significant threats present in the Toyota industry that may harm the market position of the
nominated car manufacturing company.
Recommendation:
Followed by the completion of the above discussion it is identified that there are several
factors present in the infrastructure of Toyota which has influenced the effectiveness of the
company. Whereas, there are several other factors present that hold the ability to negatively
impact the operations and the services of the organization. Thus, based on the identified threats,
weaknesses and opportunities of the organization it is recommended to the organization to focus
on the dependency of suppliers as well as to focus on the innovative approaches that will help the
organization to enhance their operations as well as the effectiveness of those operations. Along
with this consideration, it is also recommended to the organization focus on the organizational
culture as well which will help the organization to gain more benefits from its operational
structure.
Conclusion:
After completion of this study, it can be concluded that Toyota is a very big brand with
effective operational activities. However, despite being a large brand there are several limitations
present in the working procedure of Toyota. Followed by this concern this study has effectively

10TOYOTA AUSTRALIA
analyzed every aspect of the organization and has also helped to determine the limitations of the
organization. Followed by the identification of the limitations this study has also recommended
effective strategies to mitigate those limitations.
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