This research report offers a detailed analysis of Toyota Motor's business strategy, focusing on its weaknesses and threats within the dynamic global automobile sector. It critically evaluates Toyota's internal and external factors, including the impact of vehicle recalls, lack of presence in emerging markets, and the challenges of evolving emission standards and increasing competition. The report employs the TOWS matrix to align internal weaknesses with external threats and proposes strategic solutions using the Ansoff Matrix. Specifically, it suggests market development strategies, such as targeting premium customer segments with a luxury brand (Lexus) in emerging economies like Thailand, and market penetration strategies through product differentiation and pricing models. The report emphasizes the need for Toyota to adapt to changing consumer preferences, embrace sustainable car manufacturing, and effectively compete in the global market.