This report details a marketing plan for the Toyota Camry Ascent Hybrid, focusing on segmentation, brand positioning, and the marketing mix. The executive summary highlights demographic segmentation, brand positioning using a unique selling proposition, and the use of a skimming pricing strategy. The introduction clarifies the report's purpose, limitations, and scope. The report then dives into the target segment using demographic segmentation, followed by brand positioning strategies and perceptual maps. A comprehensive marketing mix section covers the 4Ps: Product, Place, Promotion, and Price. Product life cycle stages and the diffusion of innovation are analyzed, along with types of consumer products and the three levels of product conceptualization. The report suggests distribution through dealerships and online channels, promotion via various techniques, and the use of skimming pricing. The conclusion summarizes the findings and discusses ethical and social responsibility considerations. The report recommends strategies to increase company revenue by providing quality products while considering corporate social responsibility and ethical considerations.