This presentation provides a comprehensive market analysis and marketing mix for the Toyota C-HR in the UK market. It begins with a product description, followed by an outline of key market trends, including the rise of connected cars, electric vehicles, and autonomous driving. The analysis identifies major competitors such as General Motors, Ford, and Fiat Chrysler, and examines current customer attitudes and behaviors, emphasizing the importance of social media in car purchasing decisions. Key issues and opportunities are discussed, along with segmentation, targeting, and positioning strategies. The presentation also details the marketing mix, covering product features, pricing strategies, promotional activities (including digital media), and distribution channels. The conclusion summarizes Toyota C-HR’s marketing approach and its alignment with market conditions and consumer preferences. The document is available on Desklib, a platform offering study tools and resources for students.
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