An Analysis of Communication Strategies for the Toyota Corporation

This report provides a comprehensive analysis of the communication strategies employed by the Toyota Company. It examines both electronic and non-electronic communication channels, including newsletters, face-to-face interactions, emails, and instant messaging. The report delves into the strengths, weaknesses, opportunities, and threats (SWOT) related to Toyota's communication practices, offering insights into internal and external communication methods. Furthermore, it compares Toyota's communication strategies with those of its competitors, Nissan and Honda, and provides recommendations for improvement, focusing on how Toyota can enhance its communication effectiveness. The report also covers the use of various electronic media and communication strategies, such as websites, social media platforms, and other digital tools. Finally, the report highlights the importance of effective communication in the overall success of Toyota Company.

STRATEGIES OF COMMUNICATION FOR TOYOTA COMPANY
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 The paper examine appropriate policies of communication along with e-
communication that Toyota Corporation has developed
 This paper examines some of the critical non-electronic channels and
practices of communication that the Toyota Company uses
 The presentation of this research paper provides the appropriate
assessment and recommendations in different ways the Toyota Company
uses
Executive Summary

 Toyota Company has improved its operations by use of several channels of
communication
 Some of the channels include newsletter, notice board, face-to-face, use of
memo, e-mail, cell phone calls, instant messaging, office telephone, and text
messages (Brown et al., 2011, p. 97)
 Toyota Company utilizes both product-led channels of communication around
particular products together with corporate-led channels of communication
around identified themes
Introduction

 Methods and practices employed by company include the use
of letters, flow charts, invoices, reports, and even verbal
communication among its other practices
 Invoice, letter, and memorandum are other critical non-
electronic communication methods and approaches that Toyota
uses (Alleyne 2011, p. 161)
Non-electronic communication methods and practices used
by Toyota Company

 Various communication strategies include the use of websites,
platforms of social media, and different electronic platforms
 Other critical electronic media and communication strategies
used by Toyota Company include email, use of cell phone,
memo, instant messaging, office telephone, and text messages
among other means of communication (Wilken and Sinclair
Electronic media and communication strategies used by
Toyota Company

 Analysis include internal strengths along with drawbacks,
opportunity for advancement along with development, together
with dangers within operations of company
Strength:- best-known brands in the world with their experience
that cannot be overemphasized about communication methods,
practices, and manufacturing (Bush 2010, p. 34)
SWOT Analysis of the Toyota Company’s overall
communication methods and practices

Weaknesses:- Improper organization of its non-electronic
and electronic structure
Chances:- Management had already commenced
investing in solar energy
Cont.

Threats:- Competitive rivalry between ideal method and
approach to communication to select for the promotion
of company’s activities (Brown et al., 2011, p. 102)
-Toyota faces similar communication barriers as any
other corporation
Cont.

 checking it communication channels in ensuring that only qualified
employees are conducting communication and inspection
 Nissan and Honda both work by supporting their operations by use of non-
electronic and electronic methods and approaches (Alleyne 2011, p. 161)
 developed its communication channels to focus on how to improve its
assembling and distribution activities
Communication practices of the Toyota Company’s
two main competitors

 Establishing the foundation in the initial stage
 Develop a good rapport with their employees
 Management needs to care about people in the operations
 Focus on offering the outlet for anonymous feedback;
respecting cultural differences, use appropriate
communication devices, and giving feedback that is always
How the Toyota Company can improve its communication

 All methods of communication and e-communication practices used
by Toyota Company play the very vital role
 Poor communication and e-communication approaches and methods
are the major factors that can limit the effectiveness of Toyota
Company
 It is essential for the management of Toyota to understand different
techniques that they can use
Conclusion

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Brown, CM, Mack, SD, & Alleyne, S. 2011. 'Top Executives In Marketing & Advertising', Black Enterprise, 41(7), pp.
93-114.
Bush, M 2010, 'Internal communication is key to repairing Toyota reputation', Advertising Age, 81(9), pp. 1-20.
Cusumano, MA 2011. 'Technology Strategy and Management Reflections on the Toyota Debacle', Communications
of the ACM, 54(1), pp. 33-35. Available from: 10.1145/1866739.1866750. [13 May 2018].
Hsu, Y. 2011. 'Relationships between product development strategies and product design issues', Journal of Engineering
Design, 22(6), pp. 407-426. Available from: 10.1080/09544820903418189. [13 May 2018].
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1-15. Available from: 10.1080/14747731.2011.544189. [13 May 2018].
References