This report provides a comprehensive analysis of the Toyota hybrid car industry, examining its market size, structure, and competitive landscape. The introduction highlights the growing importance of hybrid and electric vehicles and positions Toyota as a key player. The main body delves into the concept of hybrid cars, differentiating them from electric vehicles and discussing the business sector's rapid growth. It identifies key competitors like Tesla and Honda and applies Porter's five-force model to analyze competitive rivalry, buyer power, supplier power, the threat of substitution, and the threat of new entrants. The report also discusses market size and structure, highlighting the increasing popularity of hybrid and electric vehicles in countries like China, the USA, and those in the EU. It also addresses key issues such as a lack of political support, the importance of effective marketing, and the need for technological advancements, while also suggesting ways for Toyota to improve its competitive position through technological advancement and effective marketing. The conclusion summarizes the findings, emphasizing Toyota's position and the importance of market and competitive analysis.