Strategic Position Plan of Toyota Corolla: An In-depth Analysis Report

This report provides a comprehensive analysis of the strategic position plan of the Toyota Corolla, a leading automobile in the global market, particularly in Australia. The report begins with an introduction to Toyota and the Corolla, highlighting its market position and key features. It then reviews relevant literature on strategic planning and management, emphasizing the importance of strategic choices, market positioning, and the relationship between planning and performance. The core of the report focuses on the strategic position plan of the Toyota Corolla, detailing the adopted strategies, including the eco-car strategy and business strategy, and their impact on market success. The report analyzes the company's vision, mission, and target customer base. It also examines success factors such as reliability, durability, and technological advancements, including hybrid technology. The report concludes with recommendations for Toyota to maintain and grow its market share and a summary of the key findings, emphasizing the significance of strategic planning in achieving business objectives. The report uses information from various sources and provides a clear overview of the Toyota Corolla's strategic approach.

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Strategic Position Plan

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Contents
Introduction................................................................................................................................2
Literature Review.......................................................................................................................2
Adopted Strategies.....................................................................................................................3
Strategic Position Plan...............................................................................................................4
Success Factors..........................................................................................................................5
Recommendations......................................................................................................................5
Conclusions................................................................................................................................6
Bibliography...............................................................................................................................7

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Introduction
Toyota is the world largest manufacturer of automotive in its net sales and its unit sales.
Toyota was founded in year 1937, as a Toyota Motor Corporation and it is a Japanese
company with an engagement of assembly, design, commercial vehicles and cars
manufacturing in major parts of the world. Toyota Corolla is a most popular car in Australia,
as it has lost some market due to Ford Ranger and Toyota Hilux products, to attain the market
share it is most reliable and favourite for all the Aussie drivers. Toyota is more confident with
the new Corolla that hatch will remain in Australia bestselling car by passengers which
sharpened dynamics change and sharpened styling. The entry point is increasing in numbers
and road cost that follows the effective decisions to remove ‘Ascent’ model from all its
ranges. The main features represents aggressive looks, bold direction for the Toyota brand
that makes the Corolla as most updated technologies cars in its class. The stylish Corolla
features with active higher beam assistance, seven airbags, reversing camera and LED
lightning in rear and front.
The background of this project is to analyse strategic position plan of Toyota Corolla and the
strategies which are used for achieving successful factors in their strategies. Toyota Company
focuses on perceiving values of its customers, reliability of the products and long-time
durability which other car manufactures are lacking behind in their competitive prices.
Toyota Corolla has positioned its brand not with sales perspectives, but in various aspects
like quality sales. The eleventh generation Corolla deals in sporty new looks which is
stronger, lighter and with better looking corporate style. It is continue to grow which
measures 4620mm longer, 2700mm in its wheelbase and with more wide area ranges in
1776mm (Matt, 2016).Toyota main vision is to attain its most respected and delivers
outstanding products to enrich our community and guests.
The main mission of Toyota Company is to cultivate a relationship with its customers that
provide services and products at superior quality at most competitive prices. The main motto
is to create eco-friendly Company with respect to society and nature. The main target of
Toyota Corolla is on customers who need sedan and prestigious cars for themselves. The
global vision lead the way to enriching lives, future of mobility and that is the most
significant ways of moving people. Commitment to quality and constant innovation helps to
attain more of its customers for long period of time.

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Literature Review
Toyota Company has broader visions that depict the systematic organization to provide a tool
for integration of information on the topic Strategic position plan. Strategic planning defines
the actual process of using systematic criteria which investigates to formulate and control
strategic organizations expectations. In other words, it involves deploying organization
internal strengths and their whole weaknesses to take its advantages of minimize external
threats and external opportunities. Studies which shows strategic management is concerned to
decide on its strategy and plans are made for strategy to be put in to process. The prime task
which strategic management concerned with overall mission and vision of a business and
then it leads to setting the overall development that makes today’s decision for tomorrow
results (Taiwo & Idunnu, 2007).
The empirical studies states that with more strategic planning and with new launch of the
products results in firm better performances. However, the analysis of this conduct only
mixed results studies reporting no effect between activities and its performances. It involves
each one of them to be in a purpose of the organizations that guides the objectives and its
goals and helps all strategies in institution planning in long term and short term. Strategy
refers to determination of objectives and their long term goals, adoption of courses of action
and allocation of necessary resources for carrying out these goals.
Wendy explains that process comprises of main elements that aims to turn vision and mission
of the whole organization into concrete variables. Strategic choice has its stages that involves
selection of strategy, generation is done with the research and then evaluating the required
concerns. Regarding relationship between performance and its planning of its strategies, there
is positive scenario of activities in the firm and the whole performances. These studies are
totally based on assumptions that plans are leads to effectiveness of its planning process and
that begun to control industry environment and its managerial characteristics (Dauda et al.,
2018).
Strategic management helps firms to develop direction of future and creates a value that leads
success and importance of firm. It helps in adoption of contingency approach and helps to
ensure better optimisation of resources. To treat formulation as two separate plans as one is to
generate the ideas and second that causes management to reduce natural competition.
Positioning is the attempt to modify intangible and tangible perceptions of offering in relation

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to its competition. Various positioning strategy is by attributes, prices and quality, respect to
use or application, by user of products, by its competitors and its product class.
Adopted Strategies
The current structure of Toyota aim is to provide customers that values mobility through cars.
There is a change in a business environment and adoption of new strategies results in better
innovation to the products like Toyota Corolla. There is guidance behind rationale choice of
its strategies for the product Toyota Corolla and it is most successful product in Australia.
The impact that result in achieving zero cycle with carbon dioxide emissions with its vehicles
that creates a sustainable world, more concerns towards eliminating of casualties form traffic
accidents and improves transportations. The strategy which is adopted by Toyota Corolla is:-
Eco Car Strategy – This strategy focuses on technologies for conventional engines that are
used in cars and this is highly realistic way to reduce emissions. Their main purpose is to
make dozen variety of products and development of EV business planning in all the newly
car launched. Toyota is also mainstreaming to use fuel cell vehicles that advance initiates in
coordination with the goal of establishing low carbon society that uses hydrogen.
Business Strategy – The main aim of this strategy is a combination of three different
horizons of time as the president goal for 2020, Corporate Hoshin Strategy for the financial
year and the third one is vision for 2025. With the heart to achieve and ensures our guests that
continue have best possible experience , Toyota continues to offers a product ranges which
anticipates and meets to reduce greenhouse gas emissions and needs of our guests. The major
2025 fundamental goals is focus on zero harm to their customers and maintain our people and
give best experiences as to achieve in numbers for innovative brand in the automotive space.
The third business strategy focuses on challenges of business, its core objectives to reflect at
Toyota Australia. The major performance indicators includes-
 To improve the quality with every guest touch of point.
 Prioritise the well-being of people and their health which can create advocates of
Toyota for lifetime.
 To effectively ensures smooth transition for its marketing business and its sales
(Toyota, 2018).

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Strategic Position Plan
Strategic position plan is the enhancements which plans strategies and about focus and
choices. Strategic means decisions which are deliberate with external, market context an
internal as current anticipated conditions. Positioning is not achieved by what you do to a
product but it is what you do to the mind of the prospect. In the section to make position map
of Toyota corolla, there is relation of prices and quality which is in relation to its high, low
and medium.
Source: (CFI Education Inc., 2019).
Toyota is leading automobile company across the globe. With the upcoming years it is
capturing whole area of its market and ranked in top 6 cars of Australia. Corolla was
celebrating continuous years of success in Australia number to stand in 1st vehicle. The
overtaken of Hilux and new model of Ranger remains popular brands, but people are more
preferring as it is new generation passenger car. It had forecasted five star results when there
is launch of Corolla. The Corolla achieved ratings with adult occupied protection as 96 per
cent and 83 per cent in protection of child and 86 per cent of its ratio for vulnerable user of
road protection (Newton, 2018).

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In Australia, a person more refers to Toyota corolla as this is high in demand with low prices.
There are cheap importers and number of local manufactures is increasing in number in
Australian automobile industry. Although Toyota is the market leader in automobile industry
and company is targeting in reliability of its customers that’s why prices are low in Australia
as people can buy more products like Toyota corolla. Companies like BMW, Mercedes and
Audi captures the luxury market across the globe. The prices of these emerges heavy ranges
product are high than other companies. Toyota is famous for its quality of the products and
reliability with durability of the particular products. Ford, Honda and Toyota are the most
competitive companies where they are providing qualities and reliabilities with same
measures in Australia (Bolduc, 2018).
Toyota corolla has its competitors in Australia as, Ford and Honda are taking lead but
Australia people continuously prefer Corolla and make it as a corolla first best passenger car
in Australia. With the time in Australian automotive industry with single car brand has taken
its spots in best seller cars in countries with Hilux as number one and second is Corolla that is
in second number. This is highest selling passenger car as the style and exterior and inner
safety tools helps people to stay in comfort (Pacific Toyota, 2019).
Success Factors
The success factors of Toyota products concentrate on reliability and durability of the
products. They invest in heavy and updated technology for the passengers so they can buy
with more trust and with effectiveness. Toyota focuses on hybrid technology of cars, and
innovative culture those results in highest automotive industry via other competitors. The
major competitors of Toyota are ford, Volkswagen and General motors, but they also lack
their position in front of Toyota industry. Corolla is a stylish expression of power that has
been completely reinvigorated for completing thrilling drive experience and advanced Toyota
hybrid technology. The eco car strategy and business strategy helps to focus on conventional
engines and use of fuel cell vehicles that helps to initiate coordination among its competitors.
The Upgradation of technology is the result of its success factors with the implementation of
its strategy in the whole automotive industry. Toyota has engaged with technology that is
driving with the development to complete automated driving. The ultimate goal is to develop
and expand autonomy for people where they can create world which is safe and more
convenient (Toyota , 2017).

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Recommendations
 Toyota must focus on other countries to retain its market share and growing potential
in other countries as well.
 Toyota must always try to drive its customer involvement and engagement through
digital channels of engagement of its customers and through continuous invest in
market.
 Toyota should continue with concreted efforts that can strengthen corporate values
and platform to the management. The main aim that can support industries around the
whole world should continuously supply products with all services to anticipate its
customer’s wants in contributing society.
Conclusions
Toyota is the largest automotive industry where people feel associated with reliability and
adoption of strategic position plan to have more focus on strategy. The eco car strategy and
business strategy helps to analyse the market of share which is captured by Australian people
when they are chosen Toyota products. Strategic position plan helps to clear the picture of
thoughts in Toyota automotive company. By focus on its strategies which is adopted by
Toyota Company, there is market completion which is high or medium, compete or retreat for
Corolla product. With the help of analysis, major competitors are known and different
strategies helps to build future strategic plans.
Bibliography

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Anon., 2019. Analysis of Toyota Motor Corporation.
Bolduc, D.A., 2018. Toyota still No. 1, Mercedes passes BMW for No. 2 in ranking of most
valuable car brands. [Online] Available at:
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https://corporatefinanceinstitute.com/resources/knowledge/strategy/market-positioning/
[Accessed 12 May 2019].
Dauda , Y., Akingbade , W. & Akinlabi, H., 2010. Strategic Management Practice and
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https://pdfs.semanticscholar.org/d185/c32864cc9c3534c6ba48ff40f29915933ef9.pdf
[Accessed 12 May 2019].
Matt, B., 2016. Toyota Corolla: 50 Golden Years. [Online] Available at:
https://www.carsales.com.au/editorial/details/toyota-corolla-50-golden-years-104090/
[Accessed 14 May 2019].
Newton, B., 2018. Toyota Corolla a five-star performer. [Online] Available at:
https://www.carsales.com.au/editorial/details/toyota-corolla-a-five-star-performer-114255/
[Accessed 13 May 2019].
Pacific Toyota, 2019. Corolla: Australia's #1 selling passenger Car. [Online] Available at:
https://www.pacifictoyota.com.au/blog/new-vehicles/corolla-australia-s-1-selling-passenger-
car/ [Accessed 12 May 2019].
Taiwo, A.S. & Idunnu, F.O., 2007. Impact of Strategic Planning on Organizational
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http://sci-hub.tw/http://dx.doi.org/10.3923/rjbm.2007.62.71 [Accessed 13 May 2019].
Toyota , 2017. Annual Report. [Online] Available at:
https://www.toyota-global.com/pages/contents/investors/ir_library/annual/pdf/2017/
annual_report_2017_fie.pdf [Accessed 12 May 2019].

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Toyota, 2018. Business Performance. [Online] Available at:
https://www.toyota.com.au/-/media/main-site/sustainability/reports-2018/our-business/
business-performance.pdf?la=en [Accessed 14 May 2019].