Toyota Corolla Marketing Report: Media Director's Campaign Perspective

This report analyzes the marketing strategies of the Toyota Corolla from a Media Director's perspective. It begins with an introduction to the brand and its market position in Australia, emphasizing its historical success and current challenges from competitors. The main body of the report delves into research on the brand, its marketing efforts, past and current communications, and target market, including both business and consumer segments. It outlines the Media Director's responsibilities, such as selecting appropriate media platforms (traditional and digital), developing time schedules, and briefing other team members. The report concludes by summarizing the key findings, emphasizing the Media Director's crucial role in campaign success. The report references academic sources to support its analysis of the Toyota Corolla's marketing campaign.

MEDIA
DIRECTOR
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Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Research the brand, its marketing, its current and past communications, the target market......3
The Media Director undertakes his or her tasks, and then briefs the three other agency team
members......................................................................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5
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INTRODUCTION
Every company want to be number one in the potential market and for that they adopt
numbers of strategies and plans (Banuri and et.al., 2020). The respective file is based on the
Toyota Corolla which is a small car manufacturer of Toyota which is world's biggest vehicle
manufacturer. The aim of conducting this report is to understand brand, its marketing, its current
and past communications as well as it also include target market. Moreover, it also include tasks
of media directors related to the task.
MAIN BODY
Research the brand, its marketing, its current and past communications, the target market
Toyota Corolla is a small car manufacturer of Toyota which is one of the world's biggest
vehicle producer. Respective company marketed their products at numbers of nations including
Australia. From numbers of years Corolla is one of the top selling vehicle in Australia.
Respective company offer in 3 levels of trim as well as both hybrid and petrol version. It is
known as the honest, trustworthy and reliable car (Sacré, 2020). Respective company market
their products at both business as well as consumer market as they are their target audience or
market. The current marketing aim of Toyota Corolla is to enhance sales volume in market of
Australia, retaining company position as No 1 selling model, skewing sales to ZR and SX
models as well as it they also want to increase sales of the more expensive hybrid type all over
the petrol edition. For which they want to use digital communication channels currently as well
as in past they are using traditional methods in past.
The Media Director undertakes his or her tasks, and then briefs the three other agency team
members
While conducting respective campaign for enhancing sales Media Director play essential
role as they select appropriate traditional and digital media platform for campaign such as they
select printing in new paper, poster and so on as the traditional media (Yalcinkaya, Aktekin and
Yeniyurt, 2020). Moreover for digital media channel Media Director select methods like social
media, e mail marketing, Website and so on. In addition to this respective person also develop
proper time schedule according to which media coverage need to done so that company can
attain their desire goal. In respect of this Media Direct briefs other three team members i.e.
creative director, strategic planner and line director. In respect of this Media Director they will
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brief other members so that they conduct planning accordingly as well as they also arrange the
resources and sources according so that objective of campaign will attain successfully (Yu and
Li, 2020).
CONCLUSION
By conducting analysis of above mentioned topic it can be summarised that around the
world every company want to increase or grow their business around the world and for that they
develop numbers of aim or objective. According to which their team members conduct their
work. In this Media director plays an essential role related to selection of traditional as well as
digital media platform for the campaign. Moreover, they also select specific media title, develop
time schedule of different campaign.
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REFERENCES
Books and Journals
Banuri, S. H. A. S. and et.al., 2020, January. Investigation of Drag Coefficients for Various Car
Models. In 2020 17th International Bhurban Conference on Applied Sciences and
Technology (IBCAST) (pp. 467-471). IEEE.
Sacré, B., 2020. Mot-clé-Toyota Corolla GT-Sacré AVENTURES.
Yalcinkaya, G., Aktekin, T. and Yeniyurt, S., 2020. Out with the old: A Bayesian approach to
estimating product modification rates. Journal of Business Research. 118. pp.141-149.
Yu, L. and Li, H., 2020, August. Energy Consumption Analysis for Parallel PHEVs with
Identifying Working Modes Based on Real-World Longitudinal Travel Data.
In International Conference on Transportation and Development 2020 (pp. 345-355).
Reston, VA: American Society of Civil Engineers.
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