International Marketing Management Report: Toyota Corolla Analysis

This report provides a comprehensive analysis of the international marketing management of the Toyota Corolla. It begins with an introduction to the company, its objectives, and current business performance. A detailed situational analysis, including SWOT and PEST analyses, is presented to understand the external and internal environments. The report then focuses on market analysis, examining the European, US, and Canadian markets, considering political, economic, and cultural factors, along with trade agreements. Strategic matrices, such as the BCG and GE matrices, are employed to evaluate competitive advantages and market attractiveness. The report also explores strategic entry choices using the SPACE matrix and details product, price, place, promotion, process, and physical evidence strategies. Financial projections and a timeline for marketing campaigns are included. Finally, the report addresses frequently asked questions regarding the Toyota Corolla's lifespan, reliability, and fuel efficiency, and concludes with a list of references.

International Marketing
Management
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Introduction: Company
Background
 Toyota introduced its first car in
the year 1947 depending on just-in
time- principal (global.toyota, 2020).
 Toyota Corolla represents the
category of compact cars
introduced in 1966.
 By 1974, it became of the best
selling cars of 1974

Introduction: Company
Objectives
 Increase customer
satisfaction through quality
service (global.toyota, 2020)
 Maintain a remarkable share
in the market of its operation
 Upgrade the society while
serving nation.

Introduction: Current
Business Performance
 Toyota Corolla had customary front wheel
drive, standard steering that helps it in
controlling body motions
 Provides comfortable ride in most of
situations.
 Toyota has four cylinder engine with 1.8 liter
capacity and top speed of 110 mph
(cars.usnews.com, 2020)

Situational Analysis: SWOT
Strength
1. Higher performance and
reliability
2. Has a dynamic and elegant look
3.Rich driving experience
(Lavasani, Jin & Du, 2016).
Weakness
1. Intense Competition
2. Highly expensive
3. New designs did not match
customer preference
Opportunities
1. Demand for hatchback model
2. Collaboration with other entities
3.Augmentation of distribution
Threats
1. Intense competition in market
2. New entrants with better
features
3. Increase in demand for the
hybrid car

Situational Analysis: PEST
Political: Political stability will ensure growth of the product
(Gilligan & Hird, 2013)
Economic: The lower rate of Yen compared to dollars provides
an opportunity of increasing the exports of Toyota Corolla
(Chowdhury, 2014)
Social: Enhanced wealth gap serves as a threat for Toyota
Corolla
Technological: Presence of mobile technology allows Toyota
Corolla to improve its mobile app thereby increasing customer

Situational Analysis:
International Marketing
Management Objectives

Market Analysis: European
Market and US Market
Political Risk: Weak government
structures, weaker reforms, higher
tax and high level of public debt
(McCormick & Kautto, 2013)
Economic/ Financial Risk:
Reduced rate of inflation (Niemann
& Ioannou, 2015)
Cultural Adaptation: Limited
cooperation, clarity in power
distribution, clarity in the defined
roles and responsibilities.
Trade Agreements: Europe’s
agreement with Japan allows it in
reducing the import duty on car by
10 percent.
Political Risk: Lesser amount of
competitive products, low business
investment, costly credit
Economic Risk: Fiscal deficit might
hinge the custom duties on the various
products (import-
export.societegenerale.fr, 2019)
Cultural Adaptation: Follows a casual
culture towards business (Crane,
Kawashima & Kawasaki, 2016).
Trade Agreements: A trade deal
between Japan and United States
eliminated the tariffs.

Market Analysis: Analysis
of them Market of Canada
Market Size: Highly
developed economy with10th
largest GDP (Alsalman &
Herrera, 2015)
Potential for Economic
Growth: Expected to show a
projected growth of 2percent
between 2018 and 2019.
Accessibility: Being in the
northern part of America it is
highly accessible
Profitability: The profitability
forecast is expected to rise by
1.99 trillion (reuters.com,
2020)
Action Ability: The unique
features like power steering,

Strategic Matrix: Analysis
of Competitive Advantage
This is done with the help of BCG Matrix (Shanbhag, Dutt &
Bagwe, 2016). Toyota Corolla belongs to the category of the cash
cows thereby portraying a substantial market share. It can bring
in huge amount of money for future investments (.

Strategic Matrix: Analysis
of Market Attractiveness
This has been described with the help of the GE matrix
(Decuseara, 2013). It portrays that Toyota Corolla has a higher
tendency towards higher strength and higher market
attractiveness

Strategic Matrix:
Establishment of Choice of
Strategic EntryThis is done with the help of Space Matrix. Toyota Corolla not
only shows a strong competitive position but also rapid growth
(Burns, 2014).