Toyota Corolla Marketing Mix: Product, Promotion, and Recommendations

This report provides a comprehensive analysis of the marketing mix employed by Toyota for its Corolla model. It delves into two key elements of the marketing mix: product and promotion. The product analysis highlights the fuel efficiency of the Corolla, emphasizing its appeal to consumers concerned about rising fuel costs, and also discusses its electronic safety and entertainment features, and minimalist design approach. The promotion strategy focuses on the various methods Toyota uses to advertise the Corolla, including the use of celebrity endorsements and digital platforms. The report also offers recommendations for improvement, focusing on addressing consumer complaints related to electrical and brake issues to enhance consumer loyalty. The analysis references data from Toyota's official website and car complaint websites to support its claims, offering insights into the Corolla's competitive advantages and market positioning.

Marketing

MARKETING 1
Marketing Mix
Toyota is a multinational automotive manufacturer company in Japan. Toyota earned
high revenue and becomes the sixth largest company in the world in the year 2018 (Toyota,
2019). The product of the company is different in all aspects from the other companies such as
design, software’s and the others. The product of Toyota (Toyota Corolla) broke all records of
selling the car in the world. The company implements the marketing mix to increase the sales of
the products. Marketing Mix contains four elements such as price, places, promotion, and
product. Sale of Car of Toyota is totally relies on these four factors and it also helps to make the
Toyota Corolla different from the competitors.
It has been seen that the Toyota Corolla Car is different from the competitors and gain a
competitive advantage. Product and promotion are the two Ps of the marketing mix that makes
the product different from its competitors. Toyota Corolla is the world most popular car in the
world just because of its features and qualities. These two P’s of marketing mix describe in
detail:
Product:
It has been seen that the consumers are worried about the fuel consumptions while using
the cars as the prices of fuel is rising day by day. Toyota reducing fuel consumption with the
reducing carbon emission helps to protect the environment and the consumers money. Toyota
Corolla is a fuel-efficient vehicle and also the new models that are manufactured with the
advanced technology of less consumption of fuel. It consumes 30 miles per gallon in the city and
42 miles per gallon on the highways (Corolla, 2019). It is a very fuel-efficient vehicle that makes
it different from its competitors

MARKETING 2
The other feature that makes the Toyota Corolla different from its rivals is it's electronic
safety and entertainment features. The users can easily use and understand its features as the
users are friendly with its tech options. Corolla design is based on the minimalist approach that
helps to keep the controls and unnecessary bells and whistles to a minimum. There are very few
complaints of Toyota Corolla are reported by the company.
Promotion:
Toyota Corolla has been the best selling cars in the world by 1974. The promotion
strategy of Toyota Corolla is different from its competitors in the automobile industry. The
competitors of the organization are BMW, Ford and many others. There are some common
sources are used by the organization to sell the product in the market such as sales promotions,
personal selling, and public relations. The company advertises the car through, Androids and
iTunes by posting the images with descriptions. The advertisement of the organization for
Toyota Corolla is famous as they use female celebrities to promote their cars in the market. The
female celebrities used during the launch period giving a feminine aspect for care as portrayed
by women.
Recommendations
From the above analysis, it has been recommended that the organization has to work on
its complaints so that they will attract a large number of consumers towards its services. The
consumer of Toyota Corolla faces the issues from new models such as electrical problems, and
Brakes Problems (Carcomplaints, 2019). It has been recommended that the organization has to
check the models and engines while implementing them in the car so that the issues of
consumers will be reduced. Solving the issues of consumers or considering the complaints of

MARKETING 3
consumer enhance consumer loyalty that is a beneficial factor for the organization. Improving
the product feature or changing them makes the product differ from its competitors.

MARKETING 4
References
Carcomplaints. (2019) 2019 Toyota Corolla. Retrieved from:
https://www.carcomplaints.com/Toyota/Corolla/2019/
Corolla. (2019) Corolla vs. Competition. Retrieved from:
https://www.toyota.com/corolla/compare/summary/
Toyota. (2019) Overview. Retrieved from: https://global.toyota/en/company/