Investigating Toyota's Car Design Challenges and Improvements

This project is a comprehensive research study focused on identifying and analyzing the challenges faced by Toyota in its car design processes. The research investigates the issues and problems related to the company's car design, particularly in meeting evolving customer demands and incorporating innovative features. The study outlines research objectives, questions, and a justification for the project, emphasizing the need for improved design to maintain the company's reputation and market competitiveness. The research employs a conceptual framework to address these issues, proposing strategies for innovation, including the generation and selection of new design ideas, financial analysis, and implementation of new designs. The methodology includes interviews, questionnaires, and a literature review to gather relevant data and insights. The project aims to provide actionable recommendations for Toyota to enhance its design processes, improve customer satisfaction, and increase its market share. It also explores the impact of marketing strategies and the importance of adapting to global trends.

Assignment on Research in Business
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Contents
Part 1:.........................................................................................................................................2
Introduction:...........................................................................................................................2
Problem Statement..................................................................................................................2
Research Aim.........................................................................................................................2
Research objectives................................................................................................................2
Research questions.................................................................................................................3
Justification of the project......................................................................................................3
Potential output.......................................................................................................................4
Part 2:.........................................................................................................................................5
Conceptual framework...........................................................................................................5
Methodology...........................................................................................................................7
Part 3:.........................................................................................................................................9
Organization of the study.......................................................................................................9
Schedule.................................................................................................................................9
Gantt chart............................................................................................................................11
Project Budget and Justification...........................................................................................11
Conclusion............................................................................................................................12
References:...............................................................................................................................12

Part 1
Introduction
In this paper we are going to identify the gaps, problems, issues, and challenges which are
faced by the Toyoto Organization in the designing of the car. The inefficiency in the
development of car design affects the reputation of the company to an high extent. The
analysis of the issues and problems helps in developing mitigation plan which can improve
the good will of the company. The creation of the new design is the major problem with the
existing working system of the enterprise. The research study helps in identifying the major
issues associated which are playing the role of the barriers in the success of the company
(Bhuiyan, 2011). The sale of the company is restricted because of the inefficiency in the
development of the luxurious car.
Problem Statement
With the advancement in the technologies, creates a new hurdle in the growth of the
company. The customers are looking forward for the advanced features in the development of
the car design. The increasing demand of the luxurious car and the inclusion of competitive
advantage create a problematic scenario for the organization.
Research Aim
The aim of the research is to found the reason or cause for the failure of the organization in
providing relevant design for the improvement of car structure which can satisfy the
requirement of the customers. The research helps in highlighting the new solution for
developing effective design for the inclusion of innovation in the development of
organization products. The purpose of this paper is to provide different alternatives to
innovate their current working structure. The upgrading of the system with the demand of
global trend helps in raising the turnover of the company.

Research objectives
The objective of the research is to analyse the innovation and trends in the global market
scenario. It helps in identifying the possible solution which can help the organization to
remain ahead of their opponents in the global market. The analysis of the trends and
innovation followed by the competitor helps in differentiating the flaws of the company
which should be filled to overcome the problematic situation of the enterprise. The protective
measures should be identified for preventing the loss of data from the organization.
Research questions
The research study is based on the research questions which are designed for carrying out the
research. Some of the research questions are stated below:
 What are the issues and problems associated with the development of the design by
the Toyoto organization? (Hasan, 2015)
 What is the working structure of the Toyoto enterprise?
 What are the processes and methodologies are undertaken by the company for
developing the design of the car?
 What are the requirements of the customers with the increasing demand of
innovation?
 What are the key areas of the organization which requires improvement for resolving
the issues and problems associated with the development of the design?
 How the efficiency of the organization can be improved?
 What is the impact of failure on the working employees?
 What the criteria should be used for motivating the employees?
 What are the tools and technologies should be included for changing the existing
structure of the enterprise according to the global demand?
 What are the factors responsible for the failures of the company reputation?
 Do marketing strategies are playing any role in the improvement of company’s
reputation.
Justification of the project
The purpose of conducting the research study on the Toyoto organization helps in identifying
the issues and challenges which the company faces in providing efficient car designs which
are capable of fulfilling requirement of the customers. The analysis of the problem area opens
the door for the deployment of the continuous improvement plan which helps in satisfying the

customer need by providing luxurious car according to their requirement which in turn
increases the profitable ratio of the Toyoto enterprise (Toyoto motor corporation, 2006). The
awareness about the flaws, gaps, issues, and problems helps in developing new mitigation
strategies and changing the working structure of the enterprise. The business activities are
transformed according to the changes required in the working structure of the enterprise. It is
useful for conducting the research study on the working of Toyoto organization to investigate
and find out the reasons and causes of failure in the development of appropriate car design.
The strategies should be developed for changing the business processes and operational
efficiency to innovate the working platform (Bloom, 2012). The innovation in the working
environment helps in taking proactive action plan to take appropriate action at the time of
occurrence of risks and issues (Perkins, 2012). The identification of the problem are helps in
developing appropriate strategic and tactical decision to overcome the situation. The key
advantage of the research study is to the business owner because it can provide the solution
which can improve the turnover of the company.
Potential output
It is expected that the outcome of the research design will provide benefits to the Toyoto
organization in improving their turnover of the company (Zimmerman, 2013). The long term
sustainability of the enterprise can be achieved with the deployment of strategic and tactical
decision taken by the project owner on the basis of the research proposal. The investigation
on the problem area provides a new way to fill the gaps which exist in the existing system to
improve the working platform of the company which is capable of developing new and
advanced car design which fulfils all the demands of the customers. It can improve the sale of
the organization to increase the turnover of the enterprise. The discussion of the research
question provides a way to analyse the current status of the organization, its associated flaws,
the alternative design pattern which can be chosen, impact of marketing strategies, and
others.

Part 2
Conceptual framework
From the research and survey, it has been found that the company is not able to fulfil the
demand of the customers because it is not looking on adding innovative features in the
designing of the car. The traditional design of the car is not accepted by the consumers which
can affect the sustainability of the enterprise. There is a gap in the marketing strategies
undertaken by the organization for promoting their designs and concepts among the
customers. The analysis of the trends and innovation followed by the competitor helps in
differentiating the flaws of the company which should be filled to overcome the problematic
situation of the enterprise. The development of the conceptual framework helps in developing
the strategies to invent the working structure of the enterprise. The marketing strategies
should be undertaken before launching of the product in the market to create the picture of
excitement among the users. The conceptual framework is developed to resolve the issues
and challenges faced in the development of the car design. The following processes should be
undertaken for developing the new design car which is based on the innovative idea of the
customer perspective view.

 Development of the strategy for the new design of the car: The objective of the
Toyoto organization is to improve its performance for maintaining the long term
sustainability for achieving the objective of the enterprise the new ideas should be
undertaken for developing the new design for the formation of innovative car (Hiba,
2007).
 Generation and collection of new thoughts and vision: The open forum should be
arranged for the organization of open communication where each member can present
their ideas, thoughts, vision, and opinion to improve the design making capability of
the business operation. It helps in analysing the new features and contents which can
be added to the existing design of the car to innovate the model and presented to the
customers (Reid, 2015).
 Selection and screening of the alternatives: The organization of open forum results in
the number of alternatives and features for enhancing the design of the car. The active
participation of the owner and the top executives helps in selecting the key features
which can enhance the design of the car and differentiate it with the competitive
market from the alternative discussed in open communication (Khalil, 2016).
 Financial analysis of the business: The financial analysis of the business helps in
estimating the amount of budget which can be spent on the development of the new
features for innovation. The focus should also be given on the return on investment
and increase in sale of the business. The analysis of the quantitative factors helps in
analysing the profit earned by the enterprise.
 Implementation: The development of the new design should be undertaken. The
addition of different feature helps in developing new model for the car which is
capable of fulfilling all the requirement of the customers which is provided in the

customer specification view. The use of CADD tools and technologies helps in
developing the 3D model of the car which provides the simulation of working of the
car and presented the real model of the innovative design.
 Testing of the design: The checklist should be used for measuring the values added in
the design are according to the customer need or not. The flaws of the design should
be documented for further improvement. The use of commercial experiments creates a
systematic scenario for taking strategic and tactical decision in the benefit of the
Toyoto enterprise.
 Launching of the new design: The launching of the new design creates the point of
attraction in the customers mind. They get attracted towards the newly innovative
design of the car which increases the sale of the enterprise. The marketing strategies
should be undertaken before launching of the product in the market to create the
picture of excitement among the users. The promotional programs and offers should
be arranged for attracting the customers towards the newly invested design of the car.
The publicity plays a key role in increasing the sale of the car (Kimura, 2014).
The following diagram depicts conceptual framework which is designed for the enterprise to
resolve the issues and problem in the existing working structure:

Methodology
There are different research methodologies which are used for collecting the relevant data on
the Toyoto enterprise for investigating the issues and challenges faced by the organization in
the development of the design.
 Interview: The interview is arranged with the top executives and the owner of the
Toyoto organization to know the cause and reasons for the failure of the car design
and loss of the business. The research questions are used for interviewing the top
executives which helps in depicting the information related to the current status of the
organization, its associated flaws, the alternative design pattern which can be chosen,
impact of marketing strategies, and others (Wuest, 2012).
 Questionnaire: The number of employees and associated participants are interviewed
together on the open forum to present their ideas on the research questions which are
undertaken for guiding the research study (Osono, 2008). The discussion helps in
analysing the benefits and limitation of the research study to improve and invent the
car design by limiting the issues associated in the existing working style of the
enterprise. The analysis of the questionnaire presents the quantitative approach to
analyse the actual situation and problem area of the Toyoto. The data collected from
the questionnaire plays a vital role in the construction of mitigating strategies.
 Literature Review: The study of past performance and the working structure of the
organization help in analysing the gaps which exist in the enterprise and required
upgrading according to the demand of changing trends in the local and the global
market. It helps in finding the problem area which requires innovation (Balle, 2014).
The addition of different feature helps in developing new model for the car which is
capable of fulfilling all the requirement of the customers which is provided in the
customer specification view. The analysis of the content helps in clear understanding
of the past working style adopted by the enterprise which wants renovation for long
term sustainability (Kito, 2014). The literature review associated with the marketing
strategies helps in analysing the flaws and obscure which exist in the promoting the
newer design developed by the enterprise (Sosnovskikh, 2016).
 Survey and observation: The survey of the different sector of the enterprise such as
human resource, management, administration, finance department, quality control
department, an etc. helps in analysing the gaps which exist in the working structure of
the Toyoto enterprise (Wexler, 2011).

 Focused group: The top executive of the enterprise discuss their views on the research
question on the single platform. It helps in finding out new strategies which can be
proposed for increasing the efficiency of the car design. The negative and the positive
impact of changing the business terminology can be taken under consideration
(Kodali, 2015). The discussion helps in analysing the benefits and limitation of the
research study to improve and innovate the car design by limiting the issues
associated in the existing working style of the enterprise (Alpenberg, 2013).
Part 3
Organization of the study
The part 1 of the research study focuses on the introduction to the research topic which is
undertaken. The research objective and research aim is developed on the basis of
investigation of issues and challenges faced by the Toyoto organization in the development of
the car design. We have the provided the justification and potential outcome of the research
study.
The Part 2 focuses on constructing the conceptual model for improving the efficiency of the
business organization. The research methodology provides the relevant data for undertaking
the research study (Funaru, 2012).
The Part 3 focuses on the scheduling of activities and the cost associated with the deployment
of the research plan.
Schedule
Research
Activity Start date Completion
date Description
Selection of the
research study 08-Oct-17 12-Oct-17
The topic of the research is “An Investigation
in Toyota Facing Problems about Damaged
Reputation Due To Boring Car Designs”
Team members
required for
13-Oct-17 20-Oct-17 The analysis of the skills and expertise helps in
providing roles and responsibilities accordingly

completing the
research
Inclusion of
literature review
study
21-Oct-17 30-Oct-17
The literature should be collected for study the
problems faced by the Toyoto organization
(Alnar, 2011)
Analysis and
study of data
collected from
literature review
and associated
other resources
01-Nov-17 05-Nov-17
The problems and challenges faced by the
Toyoto organization can be analysed with the
deployment of research study on the literature
review
Preparation of the
research
questions
06-Nov-17 10-Nov-17
The basis of the research question should be
the identification of problems and challenges
associated with the Toyoto enterprise
Development of
the draft of the
research study
11-Nov-17 20-Nov-17 The approval of the draft helps in analysing the
right direction of the research study
Undertaking the
research
methodology
21-Nov-17 15-Nov-17
Research methodologies are used for collecting
data for analysing the issues associated with
the working of the enterprise
Draft of the
research proposal
should be
reviewed
16-Nov-17 23-Nov-17 The reviewing of the draft helps in establishing
changes required in the research proposal
Process of
approval 24-Nov-17 25-Nov-17
The higher authority should approved the
research proposal for carrying out further
research on the research topic
Analysis of the
textual and
statistical data
26-Nov-17 31-Dec-17
Preparation of the research report on
identifying the investigation on the issues and
problem associated with the reputation of the
Toyoto company
Evaluation of the
research report
01-Jan-18 10-Jan-18 The final evaluation of the research report
helps in identifying the gaps of the report

which can be taken under consideration for
improvement
Completion of the
research report 11-Jan-18 20-Jan-18 Completion of the research report
Gantt chart
Project Budget and Justification
The estimated budget of completing the research study on the Toyoto organization is
approximately $ 8000 because
 The approximately $ 1500 will be spent on collecting the literature associated with the
Toyoto organization to analyse the past history of the enterprise.
 $ 1500 is spent on data collection methods used
 $ 1000 will be spent on using the data analysis tools for the preparation of analysis
report on data collected by using the research methodology
 $ 2000 is spent on travelling for conducting surveys on different organization to
prepare the research report
 $ 2000 on the preparation of the research study report on the Toyoto enterprise
The following table shows the estimation of the cost which can incurred on conducting the
research study on the Toyoto organization for investing the flaws and issues associated with
the working structure of the enterprise.