Toyota vs. Ford: Applying Marketing Mix to Achieve Business Objectives

This report provides a comparative analysis of the marketing strategies employed by Toyota and Ford. It begins with an introduction to marketing and the significance of the marketing mix (7Ps) in achieving business objectives. The main body of the report delves into how both companies apply the marketing mix, examining their approaches to product development, pricing, distribution, promotion, people, process, and physical evidence. The report then presents a detailed marketing plan for Toyota, including its mission, vision, objectives, STP (Segmentation, Targeting, Positioning) analysis, SWOT analysis, PESTLE analysis, and budget. Furthermore, the report discusses the different tactics used by each company, such as social media marketing (Toyota) and search engine marketing (Ford), to achieve their business aims. The report concludes with an overview of the findings and references.

MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Toyota and Ford apply marketing mix to achieve business objectives.......................................3
Marketing plan for Toyota...........................................................................................................6
Different tactics applied by companies to demonstrate how business aims can be achieved......9
Evidence based marketing plan for the company......................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Marketing is management of exchange relationships, it is the business procedure of
creating and building relations with customers and satisfying them (Oflac and et.al., 2015). The
present report is based on Toyota and Ford company and define comparison between both of
companies based on ways for applying marketing mix to achieve business objectives.
Furthermore, it explain Marketing plan for company and tactics they used to achieved objectives
of business.
MAIN BODY
Toyota and Ford apply marketing mix to achieve business objectives
Marketing mix is the combination of elements that can be managed or controlled by
organization. 7Ps of marketing is used when company developed their marketing strategy, it is
one of the best formula which they should use to continually revaluate and evaluate their
business activities. 7 Ps of marketing mix is usually made up of 7 Ps including price, promotion,
product, place, people, physical evidence and process.
Toyota is car manufacturing company, it is a Japanese multinational automotive
manufactures firm have corporate structure consisted of 364,445 workers across the world. They
wants to open its first car dealership in California.
Ford motor organization is the American international auto maker that have their main
headquarter in Michigan, Dearborn and Suburb of Detroit. Company wants to provide better
consumer satisfaction.
Both companies apply marketing mix in order to achieve their desired organization
business objectives.
Comparison between ways in which Toyota and Ford apply marketing mix-
7 Ps Toyota Ford Motor
Product Toyota makes the great cars
and sells across the world.
They manufacture high quality
of products and efficient
vehicles that run long lasting
(Akgün, Keskin and Ayar,
Ford perform in order to
achieve their business
objectives, they wants to
enhance experience of its
clients and provide services
according to expectations. As

2014In order to open their first
ever car dealership in
California, they must focus on
manufacturing procedure of its
vehicles which essential for
business growth. As compare
to ford they always come up
with different and better goods
that provide its consumers
continually improved user
experience. Organization
carries the plethora of various
types of auto mobiles at
different price point.
compare to Toyota, Ford give
different kinds of services and
products to customers
according to their demand
(Nugroho and Irena, 2017).
They offer range of economy
cars, sports care and luxury
cars and include all the feature
which is required by people.
Price As compare to Ford, Toyota
have care for each and
everyone, people can purchase
high end vehicles. If they want
to established their first car
dealership in California
successfully and earn profit,
they must set affordable prices
on its range of products which
is beneficial for success of new
business. Before enter into
new market, they need to
develop clear understanding
which help to gather
information of economy
condition and than set prices
on products (Wrenn and
Ford prices change, depending
on market, used different type
of pricing strategy as compare
to Toyota. They applies two
pricing strategies like premium
pricing strategy and market
oriented pricing strategy which
is beneficial and useful in order
to achieve business objective
as stated above. According to
market oriented pricing
method, company goal it to set
prices that is proper to market
conditions with thinking for
demand, competition, clients
perception and other variables.

Mansfield, 2014). As compare
to ford, organization managed
to manufacture cars for low
and high income people thus
assuring that their target
customer is not let out. They
set prices proportionally to
customer income in different
parts of world.
Place In California, people will not
find Toyota Vehicles, so for
that company decide to open
its first ever car dealership in
this nation. Place is the main
attraction point which garb the
attention of peoples towards
business. With the help of
dealership, firm distributes its
cars successfully. Toyota use
direct distribution strategy.
As compare to Toyota, Ford
company use typical venues or
place for their strategy of
goods distribution. This
components of marketing mix
centring on locations or venues
used to sell and reach to
customers. Ford used several
places for product distribution
like auto parts stores, ford
motor credit organization etc.
Ford motor used intensive
distribution strategy.
Promotion Toyota executes different
effective advertising activities
different from Ford that help to
generate awareness about firm
and its products in new place
(Paul, 2015). They used digital
marketing tool as social media
marketing which is beneficial
Ford adopts competitive
advertising strategies for
promoting their services and
goods through all conventional
channels available in market.

for its business.
People Toyota provide training to its
workers which help to make
them able to offer the best
services and enhance their
performance. Company try
hard as compare to Ford to
empower their entire
workforce in production and
services line.
Ford company focus on
customers needs, they try to
provide better services to them
and satisfy all of them through
provide products accordant to
their expectations and wants.
Process Toyota embraced the lean
production model hence it is
capable to manufacture
products on time Appropriate
management reduce waste and
cost of production thus
increasing efficiency. It
enabled organization to
capture the huge market share
in new place.
As compare to Toyota, Ford
company used systems
installed techniques where they
easily notify where its
inventory level is high or low.
They also have online delivery
process where people place
orders and management
received in computer system.
Physical evidence Toyota shows its physical
evidence through three
overlapping ellipses logo, as it
reflect that ford and Toyota
both used different ways for
physical evidence. Ellipses is
the symbol of unification of
organization and its consumer
hearts.
Ford motor firm sell their
goods in distinct colour
packaging that easily identified
on retail shelves to its
customers with considering
environmental friendly
packaging.

Marketing plan for Toyota
Executive summary-
Marketing plan for Toyota help to achieve their specific business objective as they wants
to gain competitive benefits and advantages which is highly effective for business growth. In
beginning of report about mission and vision of organization is explained. And at the end of this
study evaluation and monitoring will explained.
Mission-
Toyota seeks to create the prosperous society through automotive manufacturing,
therefore they aimed at achieving long term and stable growth in future.
Vision-
They wants to offer hybrid alternative for each and every model that is sold in
marketplace. This is vision at enable firm to make the total sale of 1 million marketing plan for
Toyota motor organization.
Objective-
To reduce low carbon dioxide emission and also want to keep environment clean all the
time.
STP-
Segmentation-
Toyota motor company segmentation is based on income rate of customers in market and
they considered customer perspectives as well. With the help of demographic segmentation
strategy organization easily segment its target market.
Targeting-
They target high class to medical class peoples and especially environmental concern
who wants to keep environment clean for every. Contextual targeting strategy is used by Toyota.
Positioning-
Company used promotional strategies in order to generate awareness among people and
its target market.
SWOT-
Strength-
Toyota have experienced management team and also have board members, they offer
hybrid products that is consumer friendly.

Weakness-
Large size of management team reduces chances within company for moving fast into
target customers because of slow rate in decision making procedure. In order to proof clients that
they are manufacturing right products is expensive.
Opportunity-
They offer hybrid cars which garb the attention of customers and increase their
profitability than before.
Threat-
Upcoming manufacture and faulty goods poses threat for Toyota motor firm.
PESTLE-
Political factor-
Extra charges on trade procedure effect on Toyota financial performance as well as
business expansion procedure.
Economic factor-
High and low income rate of people make impact on company productivity and
operational system.
Social factor-
Changes in customer preferences highly effect upon organization production structure
and it also considered as time consuming activity.
Technology factor-
Technology advancement is one of the biggest factors that impact on Toyota business
objectives and goals as well as effect upon their financial performance.
Legal factor-
Change in Employment laws related to workers safety and wages bring many challenges
for company as they need to change its entire structure in context of employment contract.
Environmental factor-
Concern about environmental safety effect company production process in which they
have to deal with several concern and produce Hydrogen cars which help to keep environment
clean and reduce chances of air pollutions.
7Ps-
Price-

Toyota use pricing strategy which is beneficial and useful for achieving business
objective.
Product-
Company must produce low emission cars which help to prevent environment from air
pollution.
Place-
They should being the global supplier and producer of Toyota auto mobiles and has
positioned themselves across the world (Forhan, 2017). They chose appropriate place where
people easily purchase their products.
People-
Toyota must hire skilled labour and experienced person within its business structure who
will be able to contribute for making business more stronger.
Physical evidence-
They should used all the channels for showing its physical presence within marketplace.
Promotion-
Organization is determined to use the pricing mechanism that give them competitive edge
over its , main business competitors.
Process-
They focuses on manufacturing products which is very essential for business in order to
satisfy peoples.
Budget-
Resources Cost
Low Exhaust emission engine £300
New technologies £15.26
Machine handling staff £21.4
Promotional activities £9.2
Total 345.86
Monitoring and Evaluation-

Company mus hire skilled and knowledgable people for evaluating and monitoring entire
procedure, they will be set to watch over process of organization in realizing strategic goals.
Different tactics applied by companies to demonstrate how business aims can be achieved
Toyota applied social media marketing as one of the best tactics used for introducing
their products in marketplace and help to generate awareness effectively (Opreana and Vinerean,
2015). Social media marketing allow people to get all the information about company work and
its products.
On the other hand, Ford will applied search engine marketing tactics in order to attract
people and retain them for long time.
Evidence based marketing plan for the company
Marketing plan for Toyota is produced in order to gain competitive edge and achieve
business objectives. With the help of this marketing plan company can be able to aligned and
proactive with its goals and vision and easily evaluate new opportunities within marketplace.
CONCLUSION
From above, it has been concluded that Toyota and Ford both organizations applied
marketing mix in different ways associated with their objectives. Marketing plan is created for
Toyota motor company in order to achieve their business objective and increase profitability and
productivity. Ford used search engine marketing tactics and Toyota used social media marketing,
both tactics is different from each other, but beneficial for both firms.

REFERENCES
Book and Journals
Akgün, A.E., Keskin, H. and Ayar, H., 2014. Standardization and adaptation of international
marketing mix activities: A case study. Procedia-Social and Behavioral Sciences. 150.
pp.609-618.
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing.
32(1). pp.15-27.
Forhan, B.C., 2017. Consumer-Based Brand Equity of the Six Largest Pickup Truck Brands in
the United States of America(Doctoral dissertation).
Nugroho, A.R. and Irena, A., 2017. The Impact of Marketing Mix, Consumer’s Characteristics,
and Psychological Factors to Consumer’s Purchase Intention on Brand “W” in
Surabaya. iBuss Management. 5(1).
Oflac, B.S. and et.al., 2015. Services marketing mix efforts of a global services brand: The case
of DHL Logistics. Procedia economics and finance. 23. pp.1079-1083.
Opreana, A. and Vinerean, S., 2015. A new development in online marketing: Introducing digital
inbound marketing. Expert Journal of Marketing. 3(1).
Paul, J., 2015. Masstige marketing redefined and mapped: Introducing a pyramid model and
MMS measure. Marketing Intelligence & Planning. 33(5). pp.691-706.
Wrenn, B. and Mansfield, P.M., 2014. Marketing planning guide. Routledge.
Online
PEST Analysis of Toyota. 2019. [Online]. Available through: <https://pestleanalysis.com/pest-
analysis-of-toyota/>