Analysis of Toyota's International Business Strategies: HI5014 Report

This report provides a comprehensive analysis of Toyota's international business operations, focusing on key aspects such as foreign market entry strategies, competitive dynamics, organizational structure, knowledge management, and innovation. The report examines the equity modes utilized by Toyota, including exports, factories, and fully owned subsidiaries. It delves into the competitive environment, identifying key competitors and analyzing the company's organizational structure, which has evolved from a hierarchical and centralized model to a more reformed structure. The analysis also highlights Toyota's commitment to innovation and continuous improvement, emphasizing its approach to knowledge management. The report concludes by summarizing Toyota's strengths, including its performance in a competitive environment, its focus on continuous improvement, and its adaptability to change, based on research and the provided references. The report is designed to assist students with their HI5014 International Business Across Borders assignment, offering insights into a real-world multinational entity and applying relevant business theories.

N A M E O F T H E S T U D E N T S
TOYOTA

INTRODUCTION
• Multinational organizations have various business
aspects to consider.
• The multinational firm chosen for the assessment
is Toyota (Toyota 2019).
• The presentation will discuss the following
aspects of the firm:
Innovation
Competitive Dynamics
Organizational culture Foreign entry strategy
Knowledge
Management

FOREIGN ENTRY STRATEGY
• The foreign entry strategy are of two
types:
• Equity modes
• Non equity modes
• The Toyota has made use of the Equity
modes such as Exports, factories and
fully owned subsidiary establishment.

COMPETITIVE DYNAMICS
• The Toyota can be understood to be
performing in a very competitive
environment (Murphy 2018).
• The different competitors of the firm are as
follows:

ORGANIZATION STRUCTURE
• The Organization structure is considered to
be an effective part of the overall
operations of the firm.
• The Organization structure of the firm was
earlier just hierarchal in nature and
centralized but currently it has been
reformed (Young and Ghoshal 2016).
• The structure has been provided in the
next slide.

INNOVATION
• Innovation forms an integral part of the
overall operations of the firm and in
relation to this, it is integral for the
business to engage in creativity (Noe et
al. 2017).
• Toyota engages in continuous
improvement for innovation and believes
in coming up with comprehensive
solutions (Tidd and Bessant 2018).

KNOWLEDGE MANAGEMENT
• The knowledge management at Toyota comprises
of the following:
Creation of
Knowledge
Sharing of
the
Knowledge
(Webb
2017).
Ensuring
better
solutions

CONCLUSION
• Therefore, from the analysis, it can be
rightfully mentioned that:
• Toyota has been performing considerably well in
the competitive environment.
• Moreover, its stress on continuous improvement
has brought about greater success
• Its adaptability to change is commendable.

REFERENCES
• Murphy, M.J., 2018, July. Competing for Emerging Markets: A
Resource Dependence Model of Foreign Market Entry Mode.
In Academy of Management Proceedings (Vol. 2018, No. 1, p. 18681).
Briarcliff Manor, NY 10510: Academy of Management.
• Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human
resource management: Gaining a competitive advantage. New York,
NY: McGraw-Hill Education.
• Tidd, J. and Bessant, J.R., 2018. Managing innovation: integrating
technological, market and organizational change. John Wiley & Sons.
• Toyota 2019. Global website [online]. Available at:
https://global.toyota/en/ (Retrieved on: 02 Sept. 2019)
• Webb, S.P., 2017. Knowledge management: Linchpin of change.
Routledge.
• Young, C. and Ghoshal, S., 2016. Organization theory and the
multinational corporation. Springer.

Thank you