This report provides a critical evaluation of Toyota's marketing strategy, encompassing a detailed analysis of its current market position and future prospects. The report begins with an executive summary and an introduction to the core concepts of marketing strategies, emphasizing the importance of the marketing mix and its influence on company performance. The main body of the report is divided into two parts. Part 1 delves into a situational analysis using the PESTEL framework to evaluate the external factors influencing Toyota, including political, economic, social, technological, environmental, and legal environments. It also assesses the impact of the epidemic and Brexit on the company, analyzes its competitive advantage using the USP, and evaluates its current marketing strategy. Part 2 focuses on market segmentation, targeting, and positioning (STP), and recommends specific objectives and goals using the SMART framework. Finally, the report suggests marketing strategies based on the marketing mix, providing recommendations for expanding the business in the automobile industry, such as investing in social media advertising and diversifying the market to attract more customers, all while maintaining Toyota's commitment to quality and customer loyalty. The report concludes with a summary of findings and recommendations, supported by a comprehensive list of references.