This report, prepared from the perspective of a marketing consultant, analyzes Toyota Motor Corporation's marketing strategy in Singapore. It begins with an executive summary and business background, detailing Toyota's history, product range, and global market position. The report then examines the macro-environmental forces impacting the automobile industry in Singapore, including political, technological, and socio-cultural factors. It identifies potential bases for market segmentation, including demographic, psychographic, and behavioral segments, and recommends primary research techniques such as surveys and observational research. A detailed analysis of the marketing mix (product, pricing, promotion, and place) is provided, along with strategies for improving competitiveness, including leveraging hybrid vehicles. The report concludes with recommendations for Toyota to enhance its marketing effectiveness and performance in the Singapore market, focusing on the needs of identified customer segments.