This report delves into the consumer behavior and marketing psychology of Toyota, focusing on the company's products, services, and market performance, particularly concerning the Toyota Camry. It examines Toyota's current marketing communication mix, including advertising strategies across various media such as television, social media, and print, and how these strategies target consumers in different markets. The report highlights key findings such as the impact of effective communication on team building, employee morale, and customer satisfaction. Finally, the study recommends strategies for attracting customers, offering insights into how Toyota can enhance its market position and customer engagement. This report provides a comprehensive overview of Toyota's approach to consumer behavior and marketing, offering valuable insights into the company's strategies and market success.