Report on Marketing Essentials: Toyota's Role, Mix & Plan Analysis

This report provides a comprehensive analysis of Toyota's marketing essentials, focusing on the company's role within the automotive industry and its strategic approach to marketing. It begins with an introduction to Toyota, highlighting its global presence and evolution, particularly its rise to becoming the world's largest carmaker. The report delves into the roles and responsibilities of a marketing manager within Toyota, critically evaluating the key elements of the marketing function and their interrelation with other functional units. A comparative analysis explores how Toyota and its competitors utilize the marketing mix (7Ps) to achieve business objectives. Furthermore, the report includes a detailed marketing plan for Toyota, encompassing marketing objectives, situational analysis using models like SWOT/PESTLE/Porter’s Five Forces, STP (Segmentation, Targeting, and Positioning), and marketing strategies applying the BCG Matrix or Ansoff Matrix. The plan concludes with an action plan, emphasizing the marketing budget, implementation, and control measures. The report uses the Harvard Referencing System and includes a bibliography.

Student Assignment Covering Form
Course/Unit Information
Course
Pearson BTEC Level 5 Higher National Diploma
Unit No.
Unit 2
Unit Name
Marketing Essentials
Unit code
R/508/0486
Schedule Code MEZRM2011A
Instructor Information
Name Anjali Tewari
Phone [phone]
Email [e-mail]
Assignment Information
Full/ Part Assignment Full
Date Assignment Issued November 1, 2020
Date Assignment Due November 28, 2020
Student Information
(To be filled by the student prior submitting the assignment)
Name BASIL GAFOOR
Email [e-mail]
Date of Submission 19.12.20
Student Assignment covering form is an integral part of the assignment document and should
be submitted along with all submissions.
Student Declaration

I, BASIL GAFOOR hereby confirm that this assignment is my own work and not copied or
plagiarized. It has not previously been submitted as part of any assessment for this
qualification. All the sources, from which information has been obtained for this assignment,
have been referenced as per Harvard Referencing format. I further confirm that I have read and
understood the Westford University College rules and regulations about plagiarism and copying
and agree to be bound by them.
Students Signature : Basil Gafoor
Student Name : Basil Gafoor
Date : 19.12.20
Turnitin Report should be Uploaded on LMS along with the Assignment.
marketing
essential.p
df
Achievement Feedback Summary
Assessor’s Name
Pass Merit Distinction

LO3 Develop and evaluate a basic marketing
plan
Grades Awarded (P1, P2,
P3, P4, P5, P6, M1, M2,
M3, M4, D1, D2)
LO1 Explain the role of marketing and how it interrelates with other functional units of
an organization.
P1 Explain the key
roles and
responsibilities of
the marketing
function.
M1 Analyse the
roles and
responsibilities of
marketing in the
context of the
marketing
environment.
D1 Critically
analyse and
evaluate the key
elements of the
marketing
function and how
they interrelate
with other
functional units of
an organisation
P1 Achieved / Not
Achieved
P2 Achieved / Not
Achieved
P2 Explain how roles
and responsibilities
of marketing relate
to the wider
organisational
context.
M2 Analyse the
significance of
interrelationships
between marketing
and other functional
units of an
organization
M1 Achieved / Not
Achieved
M2 Achieved / Not
Achieved
D1 Achieved / Not
Achieved
LO2 Compare ways in which organizations use elements of the marketing mix (7Ps) to
achieve overall business objectives
P3 Compare the
ways in which
different
organisations
apply the
marketing mix to
the marketing
planning process
to achieve
business
objectives.
P4 Produce and
evaluate
a basic marketing
plan for an
organisation.
M3 Evaluate
different tactics
applied by
organisations to
demonstrate how
business objectives
can be
achieved.
M4 Produce a
detailed, coherent
evidence-based
marketing plan for an
organisation
LO2 & LO3
D2 Design a
strategic
marketing plan
that tactically
applies the use of
the 7Ps to achieve
overall marketing
objectives
P3 Achieved / Not
Achieved
P4 Achieved / Not
Achieved
M3 Achieved / Not
Achieved
M4 Achieved / Not
Achieved
D2 Achieved / Not
Achieved
[To Achieve a PASS, all
P grade descriptors
should be achieved; To
achieve a MERIT, all P
and M grade descriptors
should be achieved; To
achieve a
DISTINCTION, all P, M
and D grade descriptors
should be achieved.]
Date:
Over All
Result/Grade
PASS/MERIT/DISTINCTION/REDO

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student is marked in the declaration form.
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the Academic Director. The student has to repeat the module (with additional fees applicable)
if the attendance is below 50%.
• The assignment should not contain any contents including references cited from
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www.scribd.com.
• Turnitin report is mandatory and should be attached in the assignment report.
• Submit the assignment in a MS Word document with the file name being:
First Name Last Name_ abbreviation of the subject.
Example: John Smith_ME
Mandatory Quick reference Checklist for the Students before submitting the assignment:
• Adherence to the deadline of submission date.
• Original cover sheet and format retained and the Turnitin Report to be attached.
• Student information and signature intact.
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• Harvard Referencing System and Citations are strictly followed.
Marketing Essentials: Assignment Task
Summati
ve
Feedback
:
Overall
Feedback on
current
work with
emphasis on
how the
student can
improve and

Assignment title
Marketing Concepts, Internal Relations,
Marketing Mix, and Marketing Plan
LO1: Explain the role of marketing and how it interrelates with other functional
units of an organisation.
LO2: Compare ways in which organizations use elements of the marketing mix (7Ps) to
achieve overall business objectives.
LO3: Develop and evaluate a basic marketing plan.
Scenario:
You are applying for the role of Marketing Manager within an organization [the
organization as chosen by the learner in mutual consensus with the instructor]. As part
of the selection process you are required to submit a report discussing the concept of
marketing as well as its role within the organisation. Further to this you will have to
explain how marketing interrelates with other functions within the business and
prepare a marketing plan.
The report should include:
• Introduction to the organization in the context of marketing.
• Analysis of the roles and responsibilities of a marketing manager in the context
of the organization.
• A Critical analysis and evaluation of the key elements of the marketing function
and how they interrelate with other functional units of the chosen organization.
• Compare ways in which organizations (the chosen organization versus a
competitor in the same industry) use elements of the marketing mix (7Ps) to
achieve overall business objectives.
• Detailed Marketing Plan that includes:
• Marketing Objectives
• Situational Analysis (Use either of the three models: SWOT/PESTLE/Porter’s Five
Forces)
• STP (Segmentation, Targeting and Positioning)
• Marketing Strategies applying the use of either BCG Matrix or Ansoff Matrix to
come up with desired strategies for the chosen company
• Action plan with emphasis on marketing budget, implementation and control.
Your research should be referenced using the Harvard Referencing System. Please also
provide a bibliography using the Harvard Referencing System. The recommended word limit
is 3500 words. You will not be penalized for exceeding the total word limit.

Introductio
n
TOYOTA
THE MOTOR PIONEER

Toyota is gotten comfortable Toyota City, Aichi and in Tokyo.
Instead of vehicle Toyota moreover offers money related
sorts of help through its division Toyota Monetary
Administrations and besides collects robots for different
endeavors. Toyota Engine Organization its money related
organizations and Toyota Businesses all together structure
the weight of the Toyota Gathering and maybe the greatest
blend on earth. Toyota Engine Partnership, . Toyota is
generally speaking celebrated and eminent association
because of their first class manufactured vehicles, Toyota is
doing admirably without a doubt and turning out to be
snappy all around a primary in for the most part selling their
vehicles around the globe. Under graph shows the figures of
made vehicles in 2008 and the diagram is exhibiting various
associations creation besides.
toyota Motor Corporation .
In 2008 Toyota overpowered GM and vehicle industry
announced Toyota the world most noteworthy carmaker. In
any case, after that whimpers started arising and more
customers communicated charging about the quality
controls because of their quick turn of events. In view of
the quick advancement they assessed more than 8,000,000
vehicles. This report is created in the form of a
business report. The main objective of the business
report is to obtain access to a selected company's
particular business activity. For this reason, Toyota
moters has been selected as the target company
organization. Toyota moter is a Japanese automotive
company that mainly deals with the design of
manufacturing and distribution of automotive goods
around the world.toyota moters company has many
models for middle class corolla tida etc.. and on the
new models of the Toyota motors has hybrid engine
which economical friendly it is the future of the
company now a days hybrid has more future than
petrol.and the price of the Toyota cars are affortable
for the people and they more customber than any

other company and they company is overall famous in
worldwide it the company people want for the future
it has many models of car and also Toyota has luxury
models in the name of lexus it has also many model
which is in the heart of the people for many years.
Organization point of view:
Toyota acknowledges the potential for advancement in our
industry is unimaginably reassuring. turn of events.
Considering this advancement potential, Toyota will continue
putting emphasis on keeping up our circumstance as a
principle vehicle producer.
The Development of Japanese Car Assembling during the
1930s and 1940s

The association had every inspiration to manufacture
engines and vehicles that were substantially eco-
accommodating, and the Toyoda Works (later Aichi Steel
Works, Ltd.). The next year consistent quality wind up
being Toyota's most astonishing resource in the problematic
task of changing.
Following two years of troubles the affiliation appeared,
apparently, to be set out toward progress.
This was not to be created as reasonably precisely true to
form, regardless. Following two years, in 1949, Toyota
endured through its solitary genuine clash among work and
the board. Close to four years had passed since the
fulfillment of the war, at any rate Japan's economy was as
of not long ago alive and well: things and materials of
various sorts were hard to track down, expansion was
uncontrolled, and individuals in the metropolitan districts
expected to exchange their garments and home items for
rice or potatoes to drive forward. That year the Japanese
government took measures to control runaway
augmentation in propensities that genuinely decreased
client buying power and squashed the all around really
cripple neighborhood vehicle market. Japanese vehicle
makers got themselves incapable to raise the assets
expected to help their recuperation attempts, for the new
administrative strategy had suspended all financing from
city banks and the Diversion Cash Venture.
Under these conditions the affiliation's monetary
circumstance incapacitated quickly. In explicit months, for
instance, the affiliation passed on vehicles worth a measure
of ¥350 million while pay from deals appeared at just ¥250
million. Without credit sources to relate the disproportion,
Toyota in a short time was going toward a veritable
liquidity emergency. In enormous part in light of wartime
rules and controls, Toyota had come to put solid feature on
the creation end of the business, so that in the in front of
timetable after

war years insufficient idea had been paid to the correct
agreeableness among creation and game plans. The
Japanese economy around then was experiencing an
unprecedented trouble, and considering the way that the
Toyota vendors couldn't sell vehicles in palatable
aggregates, these shippers had no veritable other option
except for to pay Toyota in significant length promissory
notes as inventories kept social event.
At last, Toyota couldn't meet its typical record. Yielded
parcels were trailed by credible compensation lessens and a
brief timeframe later by plans for enormous degree
decreases - until April 1949, when the Toyota Specialist's
society picketed. Exchanges among work and the heads
deferred with the alliance supervisors firmly disavowed to
any decreases. In like manner, Toyota was constrained to
decrease both creation and overhead. Laborers coordinated
shows to press their sales, and at the same time Toyota
continued falling further into responsibility, until the
affiliation at last twisted up essentially chapter 11.
Creation dropped to 992 vehicles in Walk 1949, to 619 in
April, and to 304 in May. Crucial remaking endeavors
intertwined a suggestion to join Toyota's business division
as an other affiliation, driving at long last to the
improvement of Toyota Motor Arrangements Association
Ltd. in April 1950. Toyota Motor Arrangements Association
managed all nearby and as a rule progressing of Toyota's
vehicle things until July 1982, when it joined with Toyota
Motor Association.
Meanwhile, conversations among work and the bosses at
long last dependent on whether to yield disappointment, go
into section 11, and disintegrate the affiliation, or to
concede to the excusal of explicit delegates and leave upon
a duplicating program. In the end the board and work
consented to reduce the rigid labor force from 8,000 to
6,000 representatives, from an overall perspective by
referencing intentional acquiescences. At the association
level, President Kiichiro Toyoda and the all out of his focal

staff surrendered. Kiichiro, Toyota's organizer and a pioneer
of the Japanese vehicle industry, kicked the bucket under
two years subsequently.

Not long after the strike was gotten settled 1950, two of the
affiliation's new heads, Eiji Toyoda (eventually administrator
of Toyota Motor Association) and Shoichi Saito (later chief
of Toyota Motor Association), visited the US. Looking for
groundbreaking insights for Toyota's foreseen new
development, they visited Portage Motor Association's
cutting edge workplaces and saw the most recent vehicle
creation improvement. One particularly strong thought they
got back from their visit to Entry accomplished Toyota's
recommendation structure, in which each worker was urged
to make proposition for overhauls of any sort. On their re-
appearance of Japan, in any case, the two men introduced a
by and large more basic method that stayed in power at
Toyota through the 1990s: the strategy with obligation to
put resources into just the most current creation work
environments as the best way to deal with drives in
efficiency and quality. Toyota moved rapidly and
emphatically during the 1950s, making capital interests in
new hardware for the amount of the affiliation's creation
working environments. Clearly, the affiliation started to
profit by the all-inclusive productivity quickly.
Close by overhauls in its creation working environments,
Toyota also tried to build up a more exhaustive line of
vehicles to contribute toward the making robotization of
Japanese society. During 1951, for instance, Toyota
presented the fundamental four-wheel-drive Land Cruiser.
Likewise, as the neighborhood interest for taxis promptly
expanded, creation of explorer vehicles additionally rose
rapidly, from 50 units for consistently to 250 units for
reliably by 1953.
In advancement control, Toyota presented the 'Kanban' (or
'synchronized development') structure during 1954. The
thought was gotten from the market structure, where
'purchasers' (those in the later creation stages) took
'things' (parts) from the stock racks, and the 'dealers'
(those in the previous creation stages) restored the stock to
the extent that it was exhausted. The Kanban framework
changed into the reason behind Toyota's whole creation