This report provides a comprehensive analysis of Toyota's marketing management strategies, focusing on the nature of marketing within the company, its STP (Segmentation, Targeting, and Positioning) strategy, and its marketing mix. The report details Toyota's segmentation approach based on behavioral, psychographic, and demographic variables, along with its target market identification and positioning strategies. Furthermore, it examines Toyota's marketing mix, including product, place, pricing, and promotion strategies. The report also identifies contemporary issues affecting Toyota's marketing efforts and provides recommendations for improvement, aiming to enhance the company's competitive advantage and market position. This document is available on Desklib, a platform offering a wide range of study resources for students.