Strategic Analysis and Recommendations for Toyota Motor Corporation

This report provides a comprehensive analysis of Toyota Motor Corporation, examining its business operations, strategic objectives, and market position within the automotive industry. It delves into key aspects such as the company's global presence, product portfolio, financial performance, and brand strategies. The report identifies significant operational issues, including poor marketing staff performance, quality problems, customer loyalty concerns, and digital marketing inadequacies. For each of these issues, the report presents potential solutions and recommendations, such as employee training, recruitment of skilled staff, effective marketing strategies, and the adoption of digital marketing tools. Furthermore, the report explores the potential impact of these improvements on the organization's short, medium, and long-term performance, considering both internal and external consequences. The analysis concludes with recommendations for enhancing operational efficiency, including training programs, rumor control strategies, and the effective use of digital marketing, to improve forecasting and overall business performance.

Toyota Motor Corporation

About Toyota Motor Corporation
• Public limited company founded in 1937, headquartered in Japan
• Industry: Automotive industry.
• Product portfolio: Luxury vehicles, engines, commercial vehicles and
automobile products.
• It is world’s top automobile manufacturing company that produces
above 10 million vehicles every year.

Contd…
• The company also become champion in the hybrid electric vehicle
sales.
• It is primary listed on TYO while secondary listing includes LSE and
NYSE.
• It has a worldwide presence as it operates in North America, Europe
and Australia.

Fortune Global 500 Ranking
• Global Fortune Ranking:
5th position
• Revenue and employee:
$254,694m and 364,445
employees

Company World Location

Business Segments
• Automotive segment: manufacturing and selling passenger cars,
vehicles and associated parts and accessories
• Financial service: Loan and financing services to the buyers
• Other: Industrial vehicles

Vision and Mission
• Vision: “To become the most successful company by having market
leadership in the automotive industry”
• Mission: “To attract and retain maximum customer base by offering
highly valued goods and services satisfying users requirements”

Top popular brands
• Hino
• Lexus
• Ranz
• Daihatsu
• Toyota Brand

Electrical Vehicle Segment

Strategic Operational Objectives
• To maximize wealth of shareholders and deliver increased return on money
invested.
• To take actions to control cost and maximize profitability
• To make appropriate allocation of utilization of resources manpower, funds, assets
etc.
• To deliver top quality products that meet consumer specification
• To use the best technology in vehicle designing and manufacturing for quality
production

Contd….
• To create sound corporate image in the market by delivering increased
value to the buyers
• To maintain high level of honesty, professionalism and integrity by
ethical working practices
• To undertake corporate social responsibilities program to satisfy all
the stakeholders i.e. customers, employees, community and others

Key Strategic Operational Issues
• Poor marketing staff performance
• Quality problems
• Customers loyalty
• Digital marketing issues