This report provides a comprehensive analysis of Toyota Motor Corporation, examining its business operations, strategic objectives, and market position within the automotive industry. It delves into key aspects such as the company's global presence, product portfolio, financial performance, and brand strategies. The report identifies significant operational issues, including poor marketing staff performance, quality problems, customer loyalty concerns, and digital marketing inadequacies. For each of these issues, the report presents potential solutions and recommendations, such as employee training, recruitment of skilled staff, effective marketing strategies, and the adoption of digital marketing tools. Furthermore, the report explores the potential impact of these improvements on the organization's short, medium, and long-term performance, considering both internal and external consequences. The analysis concludes with recommendations for enhancing operational efficiency, including training programs, rumor control strategies, and the effective use of digital marketing, to improve forecasting and overall business performance.