Toyota Recall Crisis: Examining Causes, Responses, and Outcomes

This report examines the 2010 Toyota recall, focusing on the issues surrounding the accelerator pedal. The report discusses the recall of millions of vehicles due to potential sticking pedals, the impact on sales, and the reported deaths associated with the problem. It highlights Toyota's response and the challenges faced, including public perception and communication. The analysis incorporates references to the recall's impact on the automotive industry, the role of the National Highway Traffic Safety Administration (NHTSA), and the importance of crisis management in handling such situations. The report also mentions the recall of other vehicles, the delays caused by the recall, and the overall impact on Toyota's reputation. The report explores how Toyota's crisis management was handled, as well as the ethical considerations involved, to provide a comprehensive understanding of the crisis.

Running head: SUMMARY CRISIS PARAGRAPH OF "2010 TOYOTA RECALLED” 1
SUMMARY CRISIS PARAGRAPH OF "2010 TOYOTA RECALLED”
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SUMMARY CRISIS PARAGRAPH OF "2010 TOYOTA RECALLED” 2
SUMMARY CRISIS PARAGRAPH OF "2010 TOYOTA RECALLED”
As at January 22nd 2010, Toyota Company was recalling about 2.3 million automobiles to fix a
problem which would lead the car’s gas pedals to stick. The Corporation reported that the new
recall was distinct from the other continuing one of 4.2 million Lexus and Toyota automobiles to
spot-on a challenge in which the pedals would appear stuck under a loose floor mat. The 2010
recall was meant to fix a condition where the gas pedal may possibly stick without the existence
of a floor mat. According to the Toyota vice president, Irv Miller this particular situation was
infrequent, but could take place especially when accelerator pedal contrivances become
dilapidated (Klyatis, 2012). At this time Toyota broadcasted recalls of about 5.2 million
automobiles for the pedal setup challenge, as well as an additional 2.3 million vehicles for the
accelerator pedal challenge. Around 1.7 million flatcars were subject to these two problems.
Further, Sales of numerous recalled vehicle models were put off for a number of weeks owing to
the accelerator pedal recall while the automobiles pending for repair parts. As at January 2010,
almost 21 deaths were so-called owing to the pedal challenge from 2000, but after the January 28
recall, extra NHTSA grievances set the purported total to 37 (Ward's Reports, Inc. 2007).
Toyota Motor inappropriately handled this crisis because quite a big number of drivers who got
the same problem shared their experiences to the social and news agency though the Company
apologized abundantly about this challenge.

SUMMARY CRISIS PARAGRAPH OF "2010 TOYOTA RECALLED” 3
References
BIBLIOGRAPHY Ward's Reports, Inc. (2007). Ward's automotive yearbook. Detroit : Ward's Reports, Inc.
Klyatis, L. M. (2012). Accelerated reliability and durability testing technology. Hoboken, N.J:
Wiley.