Applied Research Report: Toyota's Strategies for Addressing Concerns

This report analyzes Toyota's applied research strategies in addressing social, political, and environmental concerns within the automobile industry. It examines the company's approach to corporate social responsibility, vehicle malfunctions, market expansion in Asia, CO2 emission reduction, and the production of environmentally friendly vehicles. The report delves into research methods, data collection techniques, and the technologies used for data analysis, emphasizing the importance of data integrity and ethical considerations. Furthermore, it discusses how research findings impact learning strategies, influence future performance, and ensure legal compliance. The analysis highlights the significance of research in strategic planning and maintaining Toyota's competitive edge in the evolving automotive market, emphasizing the need for continuous improvement and customer-centric approaches.

2/14/2018
Student Name
Toyota - Initiate and lead applied research

Introduction
As the number of businesses increases globally, so is competition in every sector thus making
research a fundamental requirement every business must conduct so as to retain its market
position. The automobile industry has been at the forefront of this initiative due to the increasing
competition as well as pressure from social, political and environmental fronts. This has resulted
in Automobile companies needing to adopt major reforms aimed at addressing the concerns but
these have only been possible through the application of in-depth research (Wickham, 2016). For
this analysis, the company Toyota shall be analysed to determine research strategies applied by
the company with regard to addressing social, political and environmental concerns raised in
recent years. While the pressure has been intense on most automobile companies, Toyota has
demonstrated the most adaptability with regard to adopting the changes thus making it the most
suitable research subject to be used in this analysis. Toyota has been in operation since 1956 and
grown to be among the largest automobile companies globally thus placing it at the forefront of
addressing social corporate initializes (Chambers, 2018). The company has also experienced
several scandals in the past which have highlighted the company’s reputation which further
makes the company attractive to perform an applied research study to determine important
approaches adopted by the company to address the social, political and environmental pressures
experienced by the company.
References:
Wickham, H. (2016). ggplot2: elegant graphics for data analysis. Springer.
Chambers, J. M. (2018). Graphical methods for data analysis. CRC Press.

Part 1.1 to 1.7 - Applied Research Strategies
1.1 –applied research purpose and needs of the target group
• Addressing social, legal and environmental concerns – Toyota will need to identify and
address social, political and environmental concerns as part of the organization
contributions towards corporate social responsibility (Krueger & Casey, 2014)
• Addressing serious vehicle malfunctions resulting in many accidents and deaths – the
past decade has registered some serious vehicle malfunctions That Toyota has had to
address so as to retain customer confidence
• Expanding to major Asia markets – Asia is today among the largest consumer markets
thus Toyota will have to develop strategies to enter the market which adhering to the
countries investor regulation, creating employment while addressing social corporate
responsibility concerns in the region.
• reducingCO2 emissions – with the concerns over pollution and global warming on the
rise it has become important for Toyota to address the concern by developing
automobiles which produce fewer emissions as well as thus helping reduce pollution and
its health and environment effects on the animals and plants.
• Increasing the production of environmentally friendly vehicles – Toyota will have to
increase the number and efficiency of zero-emissions vehicles such as electric cars and
hybrids so as to retain consumer confidence Robson & McCartan, 2016). Toyota remains
among the major producers of hybrid vehicles globally but the company will have to
develop new technology to remain ahead of competition
1.2 policies and procedures in relation to conducting research
• customer relations data collected from reviews
• environmental organization data on carbon emissions
• political and legal research guidelines related to data collections
1.3-Mechanisms for collecting and maintaining data
• data collected using both qualitative and quantitative approaches
• online data banks have been used to perform qualitative research and collect data

• publication collected directly from the Toyota website and public relations officer
• government publications related to Toyota and other automobile companies
• interviews via personal meeting, voice and video call with Toyotas regional public
relations officer
1.3 Factors affecting reliability and viability of Data
• the source and publisher of the data
• investigations performed to verify the data’s authenticity
• organization involved in performing the original research
• bodies which were involved in reviewing the findings of the research
1.4 review relevant research Ethics and codes of conduct
Manipulations of the instigations findings
Ability to present the research findings in an accurate and nonbiased manner
1.5 prepare applied research strategy and hypothesis
• identification of the research topic
• collections of relevant data
• analysis of the data
• reporting the data
• verification of findings
• publications of the findings
1.6 – research strategy considering tools and resources
• Computer and internet connection
• Phone
• Analytics research software and application
• Data analysis
• Report developers and
• Publishers

References
Krueger, R. A., & Casey, M. A. (2014). Focus groups: A practical guide for applied research.
Sage publications.
Robson, C., & McCartan, K. (2016). Real world research. John Wiley & Sons.

Part 2.1 to 2.5 –
2.1 Applied research methods, theories, and data collection techniques
• The Internet
• Research related the above concerns shall primarily be done using online resources which
will help deliver a vast amount of information from different sources. The internet shall
serve as the main source of information but further investigations shall be performed
using personal research and investigative strategies which will help with the collection of
personalize data (Oxford, 2016).
• Toyota Public Relations Officer
• Toyotas public relation officer shall be consulted regarding the above research and the
interview help over the phone. Data related to the search shall also be collected directly
from the Toyota website
2.2 select appropriate methods to gather and analyse data
• Customer reviews
• Customers are the best source of information and will deliver valuable information and
data related to the company. Data shall be collected from review website which will offer
a wide verity of information related to the Toyota customer experience. Toyota is among
the largest automobile companies globally thus there is a vast amount of customer
information available directly from review websites.
• Company annual report and publications
• Data will also be collected from the company’s website after which the data will be
counter checked and verified before use for further investigations to ensure authentic
information is being utilized for the analysis.
2.3 technologies and technology services that support data collection and analysis
Excel and CSV data storage
• Most data related to the research shall be collected in form of numeric form which would
allow for further analysis. The data shall then be stored in Excel and CSV files in a digital

format for further investigations. The data shall be uploaded to cloud storage services to
minimize the risk of damage or loss of the data (Yin, 2017).
Statistical data analysis software
• Data shall be analysed using data analysis and statistics software applications
2.4 access appropriate sources of information and contributors relevant to the research
• Information and resources related to the analysis shall be accessed from credible websites
and directly from Toyota Company to reduce the discrepancies linked to the analysis.
This will ensure the analysis and investigations are as accurate as possible thus deliver
transparent findings.
2.5 optimize relevance of the research through integrity of data collection and analysis tools used
• Data collected shall be reviewed for authenticity before further investigations can be done
using data analysis tools and application which will help deliver vital statistics linked to
the collected data. This information will then be used to develop further investigations to
improve performance and deliver an accurate analysis of the data
References:
Oxford, R. L. (2016). Teaching and researching language learning strategies: Self-regulation in
context. Taylor & Francis.
Yin, R. K. (2017). Case study research and applications: Design and methods. Sage
publications.

Part 3.1 to 3.5 - (400 words)
3.1 how research findings such as trends and changes will impact on learning strategy
Determine current trends
• Performing analysis of Toyotas current performance will allow for important information
related to the company’s historical performance and current operations to e determine and
plotted using graphs and numeric statistics. This is important as it will help draw a map
of the organization's historical performance leading to its present performance which can
be used to spearhead future development (Theoret, & Vieira, 2016).
Influence future performance
• With data collected from the organization historical performance, strategies can be
developed with regard to developing important plans for the organization future goals and
targets. This is important as it will allow the organization set important goals to be
achieved as well as identify problem areas which troubled the company in the past which
can be addressed and avoided on future development plans.
3.2 research data and findings for accuracy of details and adherence to any legal requirements
• To perform accurate investigations related to Toyota it is imperative to ensure the data
collected is accurate and analysis performed using state of the analytical tools. These play
an important role towards the organization's performance as the applications and tools
will help determine important plots and trends which the organization has already
achieved. These can then be used to determine important future development goals thus
helping avoid develop more effective development strategies in future.
3.3 collate and analyse data for relevance against the originally applied research strategy
• Data shall be analysed using data analysis tools which will help determine important
trends which can be used to develop future plans. It’s important to utilize data analysis
tools which will ensure speedy and accurate analysis of the information which helps
develop important findings which can be used for future research.

3.4 document and present research findings in a clear and logical manner consistent with the
needs of the audience
• Findings shall be documented on digital reports which shall be stored on cloud storage
services to minimize the risk of their loss, manipulation or damage. This will also ensure
the data can be accessed from across the globe using the internet thus allowing for easier
distribution and further analysis to be made with respect to the data and findings
(McCandless, et.al 2016).
3.5 Identify the need for and an appropriate approach to further research
• Research in the above-mentioned points is critical towards ensuring the organization
identifies critical requirements which can then be used by to develop effective future
strategic plans. Researching to strategic analysis become an important requirement for
every organization today as it influenced the organization's performance and helps set the
foundation for Toyota as the best automobile brand.
References:
Theoret, C. G., & Vieira, G. (2016). U.S. Patent No. 9,275,015. Washington, DC: U.S. Patent
and Trademark Office.
McCandless, T. P., Setayesh, M., & Chen, D. (2016). U.S. Patent No. 9,426,239. Washington,
DC: U.S. Patent and Trademark Office.

Conclusion
Research analysis has become an important part of any organizations development and growth.
Toyota being a leading automobile manufacturer must also develop effective research analysis
related to different areas that require closer investigations in the field. With more companies
developing more fuel effeminacy and environmentally friendly vehicles, Toyota must continue
developing new vehicle models which address the modern consumer and social concerns (Bailey
& Burch, 2017). This will, therefore, ensure the organizations remains ahead of competitor’s
thus allowing the organizations to register continued growth in the future. Failure to perform
investigations and analysis on these concerns would result in losing consumer confidence thus
allowing competitors address customer needs and capture the market. It’s also important for
Toyota to remain in close communication with its customers so as to understand their
expectations and develop products as per their expectations (Montgomery, 2017). With more
companies developing newer and more powerful vehicles, maintaining the highest standards
while keeping customer expectations in mind is critical towards Toyotas growth and
development.
References:
Bailey, J. S., & Burch, M. R. (2017). Research methods in applied behavior analysis. Routledge.
Montgomery, D. C. (2017). Design and analysis of experiments. John wiley & sons.