Communication Audit Report: Public Relations Strategies of TPG Telecom

This report presents a comprehensive communication audit of TPG Telecom, examining its public relations strategies and practices. It begins with an executive summary, followed by an analysis of current communication practices, including speaking engagements, press releases, and investor relations, alongside future communication needs such as social media integration and technological advancements. The report then details the public relations tactics implemented by TPG Telecom, such as social media content refreshing and targeted audience engagement. It identifies communication issues, including poorly written content and platform functionality problems, and offers recommendations like adherence to ethical considerations and the use of public relations officials. The report concludes by emphasizing the impact of public relations on TPG Telecom's development and its ability to achieve its goals.

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Management
By (Name)
Name of the Course
Title of the Instructor
Institutional Affiliation
City and Date
The final date of Submission

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Table of Contents
PUBLIC RELATIONS OF TPG TELECOM....................................................................................3
Executive Summary......................................................................................................................3
Current communication practices and future communication needs..........................................4
Public relations strategies tactics that have been implemented by TPG telecom.......................6
Communication issues associated with TPG...............................................................................7
Recommendations........................................................................................................................8
Conclusion...................................................................................................................................9

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PUBLIC RELATIONS OF TPG TELECOM
Executive Summary
The idea of public relations is currently gaining popularity across many organizations in
this modern century. Moreover, a good number of organizations are currently implementing
various aspects that are related to public relations in order to adequately address various issues
that are raised by various customers who tend to be situated in different locations. Moreover,
TPG Telecom Company that has gained a wide popularity in Australia has been able to
implement a wide range of parameters within the public relations boundaries to ensure that it is
capable of adequately serving the needs of all its clients without any complaints being
encountered (Adler-Nissen and Tsinovoi 2019). On the other hand, TPG telecom limited is one
of the most reputable organizations in Australia that has been dealing with a wide variety of
telecommunication and it services. It has been able to fully specialize in consumer, business
internet services together with mobile phone services across various market platforms (Brennan
and Tamarowski 2016). Additionally, the entire organization emerges as the second largest
internet provider in Australia where it also plays an essential role of acting as one of the largest
mobile virtual network operator. Senior management officials of the entire organization have
been on the fore front to ensure that various aspects of public relations are adequately
implemented in order to attain most of the future goals and objectives within the stipulated time
frame. Additionally, the emergence of a wide range of technological inventions across different
places of the world is one major factor that has been able to scale up the idea of public relations
thereby providing it with one of the best opportunities to move forward efficiently without
encountering any barrier related conditions (Alvesson 2016). The organization has been able to
adequately manage the spread of various types of information that has been able to take place

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between various parties thus making sure that the right information is passed at the correct time
without manipulating even a single part of it (Wang, Cunningham and Eastin 2015). This helps
to minimize the occurrence of any confusion that is likely to take place either in the coming
future of even at the current situation. As far as the public relations of TPG telecom is concerned,
the top management officials have been able to ensure an adequate and reliable implementation
of quite a number of ethical considerations in most of the operations involving the organization
therefore leading to the creation of a more reasonable boundary that makes it much easier for
both the employers and employees of the organization to distinguish between what should be
done and what should be avoided in order to keep track of the entire movement of the whole
organization. Effective public relations are one of the most fundamental tools for any given
company to establish its positive image with a more valuable goodwill in the society (Lovejoy
and Saxton 2012).
Current communication practices and future communication needs
There are a wide range of current communication practices that are attached to TPG
organization (Fiske, Cuddy and Glick 2016).
 Adequate implementation of speaking engagements-One of the major current
communication practices that is being implemented by the organization is an adequate
implementation of speaking engagements through the positioning of a wide variety of key
executives as main experts in attached to the organization thus adding credibility to most
of its operations. Through this, it has been easy for the top management team to contact
the event planners in order to determine the kind of speaking engagements that would be
fir for communication purposes.

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 Press release- Press release is among the current communication practices that is fully
implemented by the whole organization to pass adequate and reliable information that are
geared towards bringing a lot of change in the society (Duncan and Everett 2016). .
 The use of press conferences- Implementation of press conferences is among the most
essential communication practice that has been given a first priority within the
organization. It enables the organization to adequately select a certain group of journalists
together with analysts when trying to communicate its position regarding a particular
topic in relation to some of the operations being carried out within the organization.
 Involving investor relations in communication- This is a communication practice that
requires much focus since they are the ones who are capable of providing relevant
information regarding a particular issue thus making the entire communication process to
be more accurate and relevant at all times (Alfonso and Suzanne 2016).
There are also a wide range of future communication needs that are attached to TPG
organization. One of the major future communication need is to ensure that there is an adequate
implementation of social media platforms within the boundaries of public relations. On the other
hand, there is the need to implement the use of modern technology in the coming future in order
to carry out various operations like social media release thus making it easier for the
communication process to take place between various parties (Fagerstrøm and Ghinea 2010). On
the other hand, the organization needs to integrate its social media platforms as one of its major
future communication needs thus making it much easier to pass appropriate and reliable
information in the coming future through the use of various parameters like the social media
platforms. Finally, there is the need to be diverse in most of the communication processes in
order for the organization to remain relevant in all its operations (Kim, Lin and Sung 2013).

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Public relations strategies tactics that have been implemented by TPG telecom
PTG telecom has been able to implement of wide range of public relations tactics to ensure that
various goals and objectives are obtained within the stipulated time frame. One of the major
public relation tactics is that the entire management has been very serious in collecting various
aspects of social media information. Appropriate collection of social media information has
increased the way in which various social media practices are done by the whole organization.
On the other hand, TPG telecom has been able to refresh its social media website content thus
taking public relations to greater heights within the organization’s boundaries. Refreshing its
website content has enabled it to gain new public relation skills when carrying out various social
media releases. This in turn makes work to be more efficient most so the ones that are fully
related to public relation goals. At the same time, TPG telecom has been able to put much focus
on specific aspects of social media that matters (Kitchen, Brignell and Jones 2014). As the world
of social media continues to gain more popularity and expand at a rapid rate, the entire
organization has been very strategic about where it chooses to devote most of its time. Due to
this, TPG telecom has been able to narrow its focus only on the social media platforms that are
capable of reaching all the targeted audience. At the same time, the organization has also been
able to be much realistic about the time it devotes in order to fully maintains its social media
presence (Kim 2019). To ensure that this trend continues for a long period, the entire top
management team has been on the verge of carrying out some adequate and reliable research in
order to have a perfect understanding of the demographics that each type of social media hits
together with some of the best practices that are used to actively engage the entire audience.
Moreover, an adequate implementation of self-promotion strategies has been one of the best
public relation tactics to be implemented by TPG telecom in Australia. It has always done this by

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sending out quite a number of press releases thereby keeping an eye out for various types of
opportunities with an intention of promoting the entire organization.
Communication issues associated with TPG
It is indeed true that all the aforementioned strategies and tactics are capable of aligning
themselves to the overall goals of the entire organization since they have the capability of
causing one of the most fundamental positive changes that are geared towards taking the entire
organization to the next level for it to offer stiff completion (Keating and Kaczmarska 2019).
One of the communication issues is poorly written communication within various social media
platforms thus leading to the misinterpretation of various types of communication. This is
communication issue that has been able to tarnish the organization’s reputation in terms of
performing various tasks (Kelleher 2016). On the other hand, another major communication
issue is the failure of various communication platforms to function appropriately thus making it
very difficult to carry out a wide range of communication practices. Moreover, there is lack of
communication personnel who are able to initiate an appropriate a reliable communication
processes that are required (Doh and Guay 2016). . As a result of the inadequate
communication personnel, the organization has found it very difficult to solve out a wide range
of communication issues within various platforms like the social media. This is an issue that has
totally dragged behind the entire organization in relation to its goals and objectives that needs to
be stipulated within the correct time frame. The communication issues have proved to be some of
the major challenges that the organization encounters during most of its operations (Brown,
Clement and Sharp 2019).

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Recommendations
In order for TPG telecom to maintain various aspects of public relations, there is the need
to fully concentrate on the implementation of quite a number of strategies that are likely to bring
on board high levels of development within the boundaries of the organization. The top
management officials need to make sure that appropriate and reliable rules and regulations
related to public relations are adequately implemented without making any assumptions. This
ensures that each and every activity is carried out in a more reasonable manner without any
confusions being encountered (Lovejoy and Saxton 2012). On the other hand, ethical
considerations should also be maintained at all times when dealing with public relations thereby
ensuring that appropriate and reliable boundaries are created between the organization and the
targeted groups of customers who tend to be located in various locations. This creation of
boundaries will provide an appropriate guidance to the management team thus making them to
be aware of some of the things that should be done together with the ones that should always be
avoided in order to attain a specific set of objectives within a particular time frame. The
organization also needs to continue engaging quite a number of public relation officials in most
of the operations since they are the ones who are capable of providing some of the most
reasonable guidelines pertaining some of the best practices that should always be carried out
when it comes to matters of addressing public relations. Moreover, the organization should also
learn on how best it can maintain using a wide range of social media platforms to pass various
essential information that are much concerned with public relations thus making it much easier to
clearly evaluate some of the required goals and objectives in order to push the whole
organization to the nest level.

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Conclusion
In conclusion, it is clear beyond any reasonable doubt that public relations has greatly
contributed to the development of TPG telecom thereby providing it with one of the best
opportunities to attain its future goals within the stipulated time. At the same time, various
aspects of ethical considerations are among the major factors that contribute towards an adequate
performance of public relations within the whole organization. On the other hand, the
implementation of various social media platforms within the entire organization is among the
major ways that the organization can use to scale up public relations practices thus coming up
with relevant information that is free from manipulation practices. Social media release should
always be given the first priority when addressing different public relations situations thus
enabling the whole organization to attain various goals and objectives within the stipulated time
frame without encountering any barrier related situation.

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