Starbucks Research Project: Evaluating Total Quality Management

This research project aims to analyze the requirement and application of Total Quality Management (TQM) in Starbucks. The objectives include understanding the basics of TQM and analyzing its benefits within the Starbucks context. The research employs an inductive approach with interpretivism philosophy, utilizing primary data collected through questionnaires from 30 employees selected via random sampling. Qualitative data analysis is conducted, emphasizing ethical considerations such as timely completion and information authenticity. The research identifies themes such as the quality systems currently in place at Starbucks, the perceived effectiveness of TQM, customer satisfaction levels, the ease of TQM implementation, the current focus on quality, and management's willingness to implement TQM. The findings suggest that while TQM can help meet customer needs, it may also reduce creativity due to its standardized processes. The research outcomes and data analysis are presented through frequency distributions and charts, providing a comprehensive overview of the potential impact of TQM on Starbucks.

Application of TQM
in Starbucks

Research Project Outline
Aim:
• “To analyse the requirement of application of TQM in
Starbucks.” This is the main aim of the research study.
Objectives:
• To understand the basics of total quality management.
• To analyse the benefits of TQM in application in Starbucks.

Research Project Specification
Following research questions have been formulated for the present
research:
• What is total quality management?
• What are the benefits and disadvantages of total quality
management?
• Is it profitable to apply TQM in Starbucks?

Research Methodology
• Data Collection: Primary data collection with help of a
questionnaire
• Research Approach: Inductive
• Research Philosophy: Interpretivism
• Sampling: Random sampling with 30 employees as the
sample.

Continued...
• Data Analysis: Qualitative analysis
• Ethical Considerations: In time completion of the project and
maintaining authenticity of information.
• Research Limitations: The use of authentic resources was
limited and there is not much time allocated for completing the
research.

Theme 1: Quality system acquired by Starbucks
Six Sigma TQM ISO Others
0
2
4
6
8
10
12
14
16
10
15
3 2
Column C
What according to you is the
quality system acquired by
Starbucks?
Frequency
Six Sigma 10
TQM 15
ISO 3
Others 2

Theme 2: TQM as an effective process for Starbucks
Yes No
0
5
10
15
20
25
20
10 Column C
Do you consider TQM as an
effective process for Starbucks?
Frequency
Yes 20
No 10

Theme 3 : Customers are satisfied with the company
products and services currently
Yes No
0
5
10
15
20
25
30
25
5
Column C
Do you consider that customers
are satisfied with the company
products and services currently?
Frequency
Yes 25
No 5

Theme 4: Implementation process when considering
TQM application
Easy Challenging Difficult Very difficult
0
2
4
6
8
10
12
14
16
18
20 18
4
6
2
Column C
How will be the implementation
process when considering TQM
application?
Frequency
Easy 18
Challenging 4
Difficult 6
Very difficult 2

Theme 5 : Current plan focused on quality
Yes No
0
5
10
15
20
25
30 26
4
Column C
Is the current plan focused on
quality?
Frequency
Yes 26
No 4

Theme 6: Top management agreeing for
implementation of TQM
Yes No Don't know
0
5
10
15
20
25
20
6
4
Column C
Is the top management agreeing
for implementation of TQM?
Frequency
Yes 20
No 6
Don't know 4

Theme 7 : Level of satisfaction considering
application of TQM in the organization.
Highly satisfied Moderately satisfied Not satisfied Neutral
0
5
10
15
20
25
20
5
3 2
Column C
Mark your level of satisfaction
when considering application of
TQM in the organization?
Frequency
Highly satisfied 20
Moderately satisfied 5
Not satisfied 3
Neutral 2