International Business Report: Strategic Analysis of TESCO

This report delves into the realm of international business, commencing with an introduction to the subject and its significance in the global economy. The main body of the report explores the factors influencing the global economy and the impact of globalization on national economies, highlighting both positive and negative effects. It then evaluates the impact of trading associations and barriers on international business, using TESCO as a case study. The report analyzes TESCO's current strategic methods, such as joint ventures, and proposes further strategic directions for success. The report concludes with a summary of the key findings and provides references for further reading. The report covers the importance of factors influencing the global economy, impact of globalization on national economies, impact of trading association on a global business company, impact of trading barriers on supermarket, explaining current strategic method of TESCO, defining reasons for own suggestions for further strategic direction of TESCO.