Presentation: Traditional Mass Media's Role and Impact

This presentation delves into the enduring relevance of traditional mass media, including newspapers, radio, and television, in the contemporary digital landscape. It examines the continued impact of these platforms, exploring their influence on public opinion and information dissemination. The presentation also touches upon the symbiotic relationship between traditional and new media, considering the challenges and opportunities that arise. Furthermore, it highlights the trustworthiness and credibility of traditional media, as well as the role of these media in the present day. The presentation also includes a section that focuses on the disadvantages of traditional media. References from various academic sources are provided to support the arguments made throughout the presentation.

Presentation on
Traditional
Mass Media

Traditional Mass Media

Traditional Mass Media
 Printers
 Television
 Radio
 Newspaper

Traditional Mass Media - Printers

Traditional Mass Media – Television

Traditional Mass Media – Radio

Traditional Mass Media – Newspaper

 Traditional mass media is still pervasive in
the present date
 70% of the US adults still prefer reading the
local newspapers
 It has created a symbiotic relationship with
the present media
 It has been perceived to be one of the most
trusted source of media
Importance of Traditional Mass
Media

Do traditional mass media ( Print, radio,
television) still hold place today ?
 Creates a personal selling in market
 Builds longer relationship
 Builds more trust for being traditional

Traditional Mass Media in the
present date creates
• Awareness
• Interest
• Desire to read
more and
• Creates
Action

Questions..
What were the disadvantages
which was faced by traditional
media that led to rise of
current media coverage?

References
 Chima, O. A., Anorue, L. I., & Obayi, P. M. (2016). Preying on Platforms: A
Comparative Analysis of Social Media and Traditional Mass Media
Advertisements in the 2015 Presidential Election Campaigns in Nigeria. THE
NIGERIA JOURNAL OF COMMUNICATION, 13(1).
 Enikolopov, R., Petrova, M. and Sonin, K., 2018. Social media and
corruption. American Economic Journal: Applied Economics, 10(1), pp.150-74.
 Kabir, S. M. H. (2019). Opportunities and Dangers for the Traditional Mass
Media in the Digital Age: An Assessment.
 Lee, P. T. (2018, June). In Search of Public Agenda with Text Mining: An
Exploratory Study of Agenda Setting Dynamics Between the Traditional Media
and Wikipedia. In Pacific-Asia Conference on Knowledge Discovery and Data
Mining (pp. 309-317). Springer, Cham.