Recruitment: Social Media Versus Traditional Media Analysis

This report provides a comprehensive comparison between social media and traditional media recruitment strategies. It begins with a literature review that defines both social and traditional media, highlighting their roles in marketing and recruitment. The report then analyzes the key differences between the two, including communication styles, engagement levels, and marketing approaches. It further examines specific social media tools like LinkedIn and Facebook, and traditional media tools such as advertisements and promotions, used by companies for assessment and recruitment purposes. The analysis emphasizes the advantages of social media in reaching a wider audience and targeting specific candidates, while acknowledging the enduring value of traditional media. The report concludes by summarizing the importance of adapting recruitment strategies to leverage the strengths of both media types for effective hiring.

Comparison between
social media and
traditional media
recruitment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Literature review .............................................................................................................................1
To gain the understanding about concept of social media and traditional media selection
process ........................................................................................................................................1
To analyse the difference between social media and traditional media assessment. .................2
To examine the social media tools and traditional media tools used by companies for
assessment techniques and the products and services. ...............................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

Literature review
To gain the understanding about concept of social media and traditional media selection
process
According to Ben Lutkevich, 2022. the social media is described as a collective term for
the websites and applications which concentrate of communication, interactions and content
sharing. It has is identified that the people use social media in order too stay in touch with their
family and friends and various communities. Now a days, the businesses focus on using the
social media in order to market and promote their product or services and track customers
concerns. In context of the business organisations, the use of social media is made in order to
market products, to promote the brand of the company, stay connected with customers in order to
foster new business. The social media is considered the most effective tools in order to gain the
competitive advantage for the business organisation. The companies focus on developing the
strategies which attract customers and this help in analysing the various aspect which is
beneficial for the company. There are various platforms such as Facebook, Twitter, Instagram
where the million of people are active and these have an effective impact over the customers. It
is very important for the organisation to use social media in the right manner which help the
company to keep themselves on the top.(Tamplin, McLean, and Paxton, 2018) recruitment is
about hiring the suitable candidate for the business processes. It is essential for the companies to
recruitment the talented workforce to achieve the goals and objectives.
According to Megha shah, 2020, the traditional media is defined as the various
advertising channels which have been used for decades. The traditional media was been used by
the organisation before the era of digitalisation. The businesses used to ficus on the promotion
of their products by advertising in newspaper, radio, television. This is because these were the
platforms which was used by the people. In the earlier times the business organisation used to
focus on traditional methods such as promoting through the door to door selling and also include
word of mouth in which the sales person tries to convenience customers by describing benefits of
the products or services. There are various business organisation which have success by using
the traditional media campaigns. As it depends on the way of adopting to the process of
marketing of the product or service.

It is very essential for the business organisation to understand the benefits of the both the
process of use of communication way in order to attract customers. As the world is adopting to
the digitalisation the use of social media becomes the most important matter of concern for the
organisation. This is due to the availability of the easy way for customers. This lead to the
changes within the organisation in adopting the marketing strategies to have competitive
advantage. As the increase in the use of social media in developing and this is making the people
influence which is good opportunity for the business enterprises to focus on the use of social
media as a marketing communication for their products and services. The concept of social
media and tradition media is wider concept where there is high effectiveness of social media of
the consumers. As this is becoming very important for the organisation to adopt to marketing
strategies which can help the company to communicate with its customers through the different
modes. There are several ways in which social media can be used by the organisation where the
marketer can create content and pots it, videos, influencers. The marketing strategies and
communication helps in targeting the right set of customers for the profit maximisation and
generating the revenue.
It is very important for the organisation to use the social media as the recruitment
marketing for the organisation. This helps the company to target the right employees which can
help in achieving the goals and objectives of the organisation. (Fardouly, J. and Holland, E.,
2018)
the management need to involve themselves in the recruiting and selection process by the
new modern ways including LinkedIn which is the social media platform in order to attract the
suitable candidates.
To analyse the difference between social media and traditional media assessment.
According to Sagar Khillar , 2020, there is the vast difference between the social media
and traditional media which need to be analysed by the business organisation in order to
communicate with its customers in an effective and efficient manner. The social media is defined
as the electronic form of communication which enables users to create and share information,
ideas, messages through the social networking websites. Whereas the traditional media is related
to the use of communication through the channels such as radio, newspaper, television, magazine
etc. this is defined as the old form of communication. The traditional media has been a part of the

culture for over half a century. The difference between social media and traditional media is
discussed below;
Basis Social media Traditional ,media
Definition The social media is defined as
the various online platforms
such as Instagram, Facebook,
LinkedIn, Twitter which can
be used in order to market the
products or service. This is
describes as a website or
application which are available
for social networking. This is
the form of electronic
communication for the
individual and organisations.
(Ku, and et.al., 2019)
This is defined as the way of
communicating to the
customers through the
traditional media channels
such as television, radio,
magazines, newspaper etc. this
is the old form of
communication which was
adopted by the organisation in
order to promote the products
and services to the customers.
Communication The social media
communication is considered
as two way communication.
The social media gives a lot of
freedom for the organisation to
communicate effectively to the
users and target the large
number of audience in order to
increase sales and revenue.
This is considered the most
effective way of
communication for the
business organisation and
helps in targeting the right set
The traditional media is
helpful for conveying te single
message to as many people as
the business organisation wish
to. Here in this type of
communication the sender of
the message can decide to
whom the information has to
be publish or broadcast. This is
defined as one way
communication which take
place

of customers and building the
brand.
Engagement The social media is all about
engagement where the
organisation focus on engaging
the customers towards the
brand. It is very important for
the marketer to create a eye
catching content and the video
over social media so that the
customers are able to build
interest over the product or
service of the company.
(Fardouly, and et.al., 2018)
The traditional media has less
engagement of the customers
with the direct contact with the
organisation. This is simple
making the broadcast in order
to convey the message to the
users or customers. In
traditional media the
consumers are not able to
engage themselves with the
company.
Marketing The social media is used for
the marketing of the products
or services where there is two
way communication and the
message can be conveyed to
the targeted audience or the
individual users. The social
media is considered as one of
the most effective tool in order
to build the brand and drive
sales traffic.
The traditional media in
context of marketing of
product or services is defined
as the use for the mass
consumption where the
marketers focus on targeting
the large number of consumers
at a particular time.
From the above discussed differences it has been analysed that the social media and
traditional media are the two different concepts the main objective is same which is in order to
market the product or services to its customers. But there are several ways in which these two are
different in order to be competitive within the market. Now a days the social media marketing is

more strategic and helpful for the business organisation in order to have a competitive advantage
and increases ales and revenue for the company. The traditional media is considered as the old
form where people are now more engaged towards the social networking and are now active on
the various platform and this becomes easy for the organisation to target the audience over social
media. (Ishii, K., Lyons, M.M. and Carr, S.A., 2019)
The organisation need to focus on the various social media assessment in order to recruit the
right employees for the organisation. There is the difference between the the social media dn
traditional media in order to recruit employees. The social media recruitment helps in hiring the
new and fresh talent for the organisation and achieving the goals and objectives of the business
organisation. (Lonergan, and et.al., 2019)
To examine the social media tools and traditional media tools used by companies for assessment
techniques and the products and services.
According to Lovepreet Dhaliwal, 2020, there are several social media tools which can
be used by the companies fir assessment techniques of the candidates and the products and
services. It is very important for the business organisation to focus on the social media
techniques in order to hire the best talent and examine their performance which can help in
achieving the goals and objectives. The some of the tools are discussed below;
 LinkedIn- This is considered the most effective social media platform for the
organisation where the company can focus on the recruitment of the employees on the

basis of the qualification and other aspect. The LinkedIn is the platform in order to
promote the brand and the requirement of the candidate can be posted over the social
media platform where the suitable candidate can apply to the companies application. The
HR can filter the best and suitable according to the offered profile and can schedule
interviews.
 Facebook- This is another social media platform which is used by the business
organisation in order to promote its products or services in order to gain competitive
advantage. This help the company to target the right set of customers. It is very important
for the organisation to focus on the different platform where the Facebook help in
creating the post in order to attract the right people. (Boler, M. and Davis, E., 2018)
There are different traditional media tool which is used by the organisation for the recruitment.
The traditional media can be included with the use of approaches which is discussed below:
 Advertisement- this is the tool which can be used by the business organisation in order
to advertise of the job description in order to recruit people from the different states. This
is the traditional way of communicating with the people and also targeting the right set of
customers. The advertisement includes the way in which te company can promote its
brand over the television, radio, newspaper etc.
 Promotion- this is the internal way of recruitment for the business organisation where
the HR focus on developing the motivation of employees by promoting them in order to
achieve the organisational goals and objectives in an effective and efficient manner.

The social media tools is considered as the most effective way of recruiting for the
employees and promoting of the product or services for the business organisation. As this is the
new ways in which the influencing power is more and the company can achieve the competitive
advantage. This can help the business organisation to achieve growth and success. It is very
important that the company focus on the digital platform for the recruitment and products and
services in order to maximise profits. (Eisend, M., 2019)

REFERENCES
Books and Journals
Tamplin, N.C., McLean, S.A. and Paxton, S.J., 2018. Social media literacy protects against the
negative impact of exposure to appearance ideal social media images in young adult
women but not men. Body Image, 26, pp.29-37.
Fardouly, J. and Holland, E., 2018. Social media is not real life: The effect of attaching
disclaimer-type labels to idealized social media images on women’s body image and
mood. New media & society, 20(11), pp.4311-4328.
Ku, and et.al., 2019. What predicts adolescents’ critical thinking about real-life news? The roles
of social media news consumption and news media literacy. Thinking Skills and
Creativity, 33, p.100570.
Fardouly, and et.al., 2018. Parental control of the time preadolescents spend on social media:
Links with preadolescents’ social media appearance comparisons and mental
health. Journal of youth and adolescence, 47(7), pp.1456-1468.
Ishii, K., Lyons, M.M. and Carr, S.A., 2019. Revisiting media richness theory for today and
future. Human Behavior and Emerging Technologies, 1(2), pp.124-131.
Lonergan, and et.al., 2019. Me, my selfie, and I: The relationship between editing and posting
selfies and body dissatisfaction in men and women. Body image, 28, pp.39-43.
Boler, M. and Davis, E., 2018. The affective politics of the “post-truth” era: Feeling rules and
networked subjectivity. Emotion, Space and Society, 27, pp.75-85.
Eisend, M., 2019. Gender roles. Journal of Advertising, 48(1), pp.72-80.
Al-Rahmi, W.M., Alias, N., Othman, M.S., Marin, V.I. and Tur, G., 2018. A model of factors
affecting learning performance through the use of social media in Malaysian higher
education. Computers & Education, 121, pp.59-72.
Lee, F.L. and Chan, J.M., 2018. Media and protest logics in the digital era: The Umbrella
Movement in Hong Kong. Oxford University Press.