Tour Operation Management Report: Trailfinders UK Business Analysis

This report provides a comprehensive analysis of tour operation management, using Trailfinders as a case study. It delves into the core aspects of the business, including the development of holiday packages, from initial market research and destination investigation to the final stages of pricing and marketing. The report examines the various phases and timescales involved in creating vacation packages, emphasizing the importance of negotiation with suppliers, cost analysis, and pricing strategies. It also explores the different entities involved in tour operations, such as travel agents and conveyance suppliers, and the contracts that govern their relationships. Furthermore, the report evaluates the methods used to measure the marketing value of vacation packages, including the determination of variable and fixed costs, profit margins, and selling prices. Finally, it assesses the judgment preparation interpreted for designing chosen booklet and marketing materials, highlighting the importance of targeting the right market and addressing key issues in the design and content of brochures.

Tour Operation
Management

INTRODUCTION
Tour operation management define that business operation which managing the tour and
travels so they will provides deluxe services such as living, give tasty food items and excellent
travelling for their visitors. They mainly focus on promoting and advertisement brochures for
promoting their effective goods and services, holiday packages and planning travelling. The
project is prepared on Trail finders which is very popular tour businessman organisation and it is
located in UK. There are different kind of tour causal agency which will considering these
inward, outward and national in quality. In such country, there are several current trends and
developing programmes which determines the travel and tourism industry that can recognised by
tour operator in proper manner (Guo and He, 2012). Various stages that includes in creating and
analysing packages of holiday which can be evaluated in this project for measuring actual selling
price. This is required for providing correct information through use of appropriate sources and
tour operator need to framing such strategic and plan of action thoughts.
TASK 1
Covered in leaflet
TASK 2
2.1 Evaluate the phases and timescales participating in developing vacations
For tour operator company, it is essential for determining and operating proper market
research by this they will able for making accurate packages for their customers. Various levels
and phases that may involves in these factors which need to realise by tour businessman sector
while they are handling with another travellers. In such respect, Trail-finders required for build
instruction tour for scholar who begin their journey from London to Brussels and Brugge,
Belgium (Kauppi and et. al., 2013). There are around 42 pupil unit were order for 5 night-time
during summertime holiday that can held in July 2019. the stages and timescales involved in
developing holidays that are as under:
 Investigation for destination- This is the first phase which determine the key factor of
the destination for making correct arrangement for the travellers. Also the broad
information of specific destination is required and which includes:
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◦ For identified various factors such as social, economical, political and climatic
aspects
◦ Recognised the important destination place
◦ Making tour package after targetting the whole market place
◦ Approaching major businessperson and make correct decisions
 Developing tour Route- This stage can be done after researching the entire destination
place and also tour components (Luis and et. al., 2012). It consist with gathering of
essential collection such as leaving time, collecting point, destination characteristics, time
period of tour, include activities and meals. It also involves the categorization of the
needed marketer.
 Negotiating with suppliers- It is the third stage where tour company negotiate with the
providers at the specific destination. Such negotiation are essential for hotel
accommodations and ground operators such as insurance companies, restaurants, sail
operators and some more. This is analysed that the negotiated position can be agreed by
doing long discussions along with place executives for the elaborated instantly after every
group meeting and also tour operator should make plan for obtaining the equilibrium in
choice improvement at reasonable value which is inexpensive for set target marketplace
for easily take part in the journey action.
 Costing of tour packet- It is one of the essential phase. This includes determined the cost
related to the specific packages of tour. The structure of cost has directly make relation
with the market, customers and organisation strategies (Medlik, 2016). There is no such
concept which specify the cost value of travel and tourism sector that can suggested by
proper steps.
 Pricing- When the cost accounting of the collection is accomplished so the journey
function company has to taking part in making correct decision for analysing concluding
merchandising cost of the holiday assemblage. Such conclusion is difficult for
understanding and it will immediately affected by outside element. The valuation of tour
is based on price directed and marketplace oriented.
 Selling the packet- Later setting evaluation of strategy for marketing packages. It is the
crucial component of the happening charge of tour packages. Every costing and valuation
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strategy, the another measure is devising effectual merchandising of such journey bundle.
Also the packet should be selling in home as well as worldwide marketplace property.
 Leaflet improvement- Journey booklet is important for comprising accurate collection to
motivate and convince the group. It is effective merchandising scheme and play an
essential role in consumers market (Moutinho, 2011). The another significant thing is
need for determining the cost of specific packages and it is based on actual pricing of
certain packages. For setting pricing, the correct marketing strategy is necessary for
making desired customers which aware about the package. For providing these facilities,
they required for making attractive brochure with broad collection is needed.
2.2 Various performing for acquiring for different elements of the vacation and tour function
Tour operator sector is analysable in quality and it need to business with assorted
component. In addition to this, they have to follow with various rules and regulations. This sector
should face several challenges and directly impact on external aspects. Tour operator formulate
and develop the essential link along with different organisation at the time of work with various
factors. Such elements are as follows:
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Illustration 1: Tour operation management, 2017
(Source: Tour operation management, 2017)

 Travel agents- They are those people who taken place at sales outlet. They have done
statement with the tour operators and also work on the commission cost. They mainly
contribute in maintaining and increasing the company market share related to the tour
operator. Conveyance suppliers- Such includes taxi operator, rail operator, coach companies etc.
with the tour operator that has to be negotiated towards specific tour packages.
 Accommodation providers- A tour operator negotiates with accommodating regarding
bed space and another components related to this which included in particular tour
packages (Robinson and et. al., 2016).
A team group contract that is supported on best superior work by journey causal agent to
their travellers. Such written agreement provided to Trail-finders by such unit where company
dedicate with their traveller so they will gain net profit by improving attribute of effectual work.
The primary aim of such tour operators is to expend more period of time with their individual
and relatives. The instance period for these places are 5 nights with except from travel time.
There are different kinds of contract which can be evaluated for realising by suppliers and single
person services that are explained as follows: Fixed contracts- This is that term where they are shown that they are spend most of the
time for gaining similar type of contract related to tours. Such are based on fixed
assessment and gain opportunities for make changes in limited time frame. Therefore,
sometime customers are fix their work supplier who arrangement every travelling packet
for their travellers (Sigala, 2014). Trail-finders needed for creating and making choice
supported work for such group so they issue written agreement on regular base.
 Selling only bidding- These supply usually alteration higher charge and also high the
quality of cost volume. The selling only contract is that condition that start with proper
regulating and begin merchandising of choice based products and work for their buyers.
Trail-finders can not usage merchandising only written agreement supplier so they
willing to increase supreme profitableness and serve first choice based services at
affordable cost that attract sizeable amount of travellers at whole marketplace area.
2.3 Measuring merchandising value of vacation from providing information
Various journey operators company has different price for every packages which are
normally render by them. It is important for organisation is to analyse package cost properly and
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give effective value to their desired customers. The charge of merchandising packages will be
ascertained for evaluating each value and overall spending on these respond. It is important for
considering the actual price of selling for holiday package by Trail-finders. The effective
estimation for such state is Grand Casselbergh in Bruges of 96 euros per person for duplicate
area with meal. Charge of 48 seater lavishness manager is approx. £11200 and that consider two
driving force, fuel, tour director and ferrying taxation (Snyder and Deaux, 2012). On the other
side, price of national tour guide is £945 and along with this organisation administrator
increasing design up to 33% in addition to dealing cost of £1.12 per £1. As per this collection, it
is necessary for company is to do accurate calculation of selling price that need for determining
making of packet and render best delivery services to their desired travellers.
amount of suite per person 85.71
price of lavishness coach per seat 233.33
Allotment of localised leader value per
person 472.5
Overall price of journey before margin 791.54761905
Add: Profit margin 261.1923809524
Selling price per person of tour after
margin 1052.74
From the above mentioned table, it is clearly mentioned that selling price of per person of
tour are given by an enterprise for their visitors. These modify them for increasing accurate
offers and provide them special services to their customers. Along with this, different scheme
that are related to discounted rate for help in concern for increase attention of large number of
clients towards creative goods and services (Baddeley and Font, 2011). In such pricing approach,
different factors or cost has been determined by an organisation that are described as under: Variable and fixed cost- Such are two types of cost where fixed amount are not change
and it arises in each project for beginning this. In addition to this, first is variable cost that
can get modification and alter according to the time. Trail-finders required for
considering these cost in proper way so they can advantage towards for coloured best
prime work to all travellers. It is important for determining variable cost for change in
this environment of business operations and their major functions.
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 Profit margin- In this stage, measurement of cost management considering the margin of
profit in correct manner. It is essential for understanding profit margin of specific project
appropriately that may includes in selling price. Company management assist in gaining
proper profit that designing packages so they are able for maintaining accurate
profitability level and do not sustain from such type of failure.
All things should be involved within organisation management for designing and creating
their holiday packages. It help in getting correct results and increasing desired customers volume
in effective manner.
TASK 3
3.1 Measure judgement preparation interpreted for designing chosen booklet
An enterprise have their personal sector of marketing group which are doing effectual
activity and its primary motivation is to processing and creating awareness towards company
goods and services among customers (Bonilla Priego and et. al., 2011). There are various kinds
of methods and techniques which should be applied by marketing team of firm for acquiring
proper data and information in appropriate manner. Kuoni is one of the successful travel and
tourism service provider company who wish for developing awareness regarding their luxury
holiday package to all their customers.
The firm brochure need for planning correct decisions which haver to consider by
corporation which is based on such respond: Planning issue- This is necessary for firm is to consider major problem which is totally
connected with company effectiveness. Such issues are mainly concern with different
style, format and content (Brent Ritchie and et. al., 2011). It is clearly determine that
major trouble are related with brochure which given them accurate data or information
including luxury packages of holiday for their desired visitors. It is essential for company
is to provide linked contented with their affection by this it will be better and correct for
getting results. Along with this, these factors, size, quality are play an important role in
proper way. On the other hand, company manager required for determining brochure size
so it will define the accurate result or outcome. Target market- This is necessary for an organisation is to analyse the targetting market
and gaining attention of large number of customers. It is required for identify the
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complex issues and problems which should deliver these type of data or information for
targetting whole market.
 Attracting brief- It is essential for company is to make accurate content and correct in
nature for determining such particular things. Along with this Attracting brief has to
meeting with imaginative colours and images for form it easier and fascinating. Some of
the group begin imaging for attracting ample amount of customers towards good or
effective goods and work.
3.2 Alternate of conventional booklet for various tour causal agent
Folder is the important point which assist in deliver correct and appropriate collection for
specific targetting marketplace (Brown and et. al., 2013). Traditional brochure is made in the
form of paper that is very expensive and does not give adequate data and information which are
related to business operations or activities. This is necessary for tour operators is to examine
brochures suitably and select improved alternative which assist in transferral particular content
regrading their business operations. Different sources are under:
Visual communication- It is the major portion of advanced booklet method where they
can download recording on societal networking websites such as you tube and Vidmate in which
people can easily accession. This will assist both inbound and outbound function for encourage
their enterprise operations. For creating videos and publication them on YouTube which regard
towards expensive dealing and should planned by travelling agents.
Internet- This is cheap source of digital promotional activities that will assist them for
spending their business to wide location. It is the first beginning of merchandising and
encouraging their concern due to this almost of the people can expend their time on net. They
can gesture their enterprise by implementing performing and method for making fascinating and
imaginative picture for acquiring proper collection (Chan Online News Link Llc, 2013). There
are various online business related to travel and tourism sector which help in running through
using web portals or internet. Such characteristics like online booking and giving cashback
discounts and increase maximum use of conventional booking through counter bookings.
3.3 Appropriate techniques of dispersion utilised for sale a vacation for various kind of journey
function
It is necessary for an enterprise is to adopt latest and best methods for distribution of
brochure for targetting desired customers. This will assist them for achieving better outcome or
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result and attain popularity in the entire market place. They can ensure the use of proper methods
of transferring of correct message to target travellers. There are various types of holiday
packages that are described as under: Direct selling- When administration beginning distribute their booklet directly to their
customised and various societal media sites such as mail service, textual matter, social
system. Straightforward merchandising is effectual medium so it will assist in devising
good reputation also create belief among their travellers. Call centres- This is other necessary source for transferring accurate information and
data. In Kuoni, the can provide contract for few legal call centres agencies for promoting
their packages (Chon and Yu, 2012). This is effective in giving accurate data towards
packages and help in solving major issues and problems. They mainly focus on
providing correct information regarding discount price, cashback and many other factors
related to travel and tourism sector.
 Internet- There are such sources such as Interpersonal networking, emails are foremost
beginning for making and creating booklet through net. They have amended reach for
transparency in supply accurate collection about their firm and analyse the travel and
tourism planning.
TASK 4
4.1 Evaluating strategical determination made by assorted kind of tour function
Strategy play an important role in managing business operations so it is duty of top
authority of organisation for making correct strategies in each context of an enterprise. Such
strategies should be created for short term and long term time period (De Sausmarez, 2013).
Travel and tourism company are divided into several categories such as inbound and outbound
for dealing with such strategies. Inward tour operators- Such form of travelling function mainly trade with inward
business exercises so they choose intermediate term preparation for doing extended
period designing so mostly little standard enterprise feel fear from alteration in authorities
policies and program which restraint their marketing plan of action. Along with this, they
should framing comparable schemes of pricing which are best appropriate for all kind of
travellers.
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 Outbound tour operator- They are major operators who provide different services for
another nations. The major companies who are responsible for growth and success for
maintaining economic situations. There are large number of travellers who visit within
the country so this will help in increasing country economy. Also they will spedn more
time in outside country and prefer to choose very specific nation where large number of
holiday places are existed.
4.2 Comparing of strategical conclusion interpreted by tour function in various condition
Corporation have various hierarchy which incorporate various plane of enterprise that
consider top, intermediate and functional level. Business administration will play an essential
function in distributing their activity for analysing working capacity in proper manner. Senior
level is management is responsible for taking difficult decisions and tactical decisions with the
middle level managers.
 Company director of mediate plane are need to intend all process and plan of action for
targetting marketplace which assist them for doing improved appointment in employed
determine and accomplish their effectual target market (Dietz, 2011). Various kind of
functionary that are taken by various tour function as per this obligation of their
enterprise. It is very competitor industry so little scale businessperson and new
enterpriser with each other to perforate for large marketplace for addition maximal net
income.
 For taking into account, the manager have major roles and responsible for analysing
various factors that related to various conditions. Company manager should do planning
for making the work in smooth running the function and easy to manage different
parameters management. An organisation manager reduces the external impact of
elements for modification in market or fall in productiveness in effective manner. It is
very necessary for company is to planning their vacation in proper manner where they
need to show the particular places, locations and many others things.
CONCLUSION
From the above reference it can be concluded that traveller is one of the leading source
that will assist in promoting country economic system of the country so it is the best way and
gain accurate benefits for doing correct publicity. For tour operator company, it is essential for
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