Tour Operation Management Report: BTEC HND Unit 14, UK College

This report provides an analysis of tour operation management, using Trailfinders as a case study. It covers various aspects of the travel and tourism industry, including the impact of recent trends, timescales for holiday development, and planning decisions for brochure design. The report also examines different types of tour operators, the calculation of selling prices, and the suitability of various distribution methods. Furthermore, it delves into the strategic and tactical decisions made by tour operators, considering different scenarios and situations. The analysis includes discussions on transportation, hotels, and attractions, along with different types of contracts and pricing strategies. The report is structured to address the BTEC HND Unit 14 assignment requirements, providing a comprehensive overview of the tour operations management principles and practices.

Tour Operation
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Covered in leaflet.............................................................................................................1
TASK 2............................................................................................................................................1
2.1 Stages and timescale involved in developing holidays....................................................1
2.2 Different type of tour operators........................................................................................4
2.3 Calculation of selling price...............................................................................................6
TASK 3............................................................................................................................................7
3.1 Planning decisions for design a brochure.........................................................................7
................................................................................................................................................8
3.2 Suitability of alternatives of a traditional brochure for various type of tour operators....8
3.3 Different methods of distribution to sell a holiday and its suitability doe different type of
tour operators..........................................................................................................................9
TASK 4..........................................................................................................................................10
4.1 Strategic decisions made by different type of tour operator...........................................10
4.2 Tactical decisions that could be taken by tour operator in different situations..............11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
..............................................................................................................................................14

INTRODUCTION
In current scenario, tourism is one of the important and growing industry. It directly
impact on development of the economy of the country. For this government authorities also
provide them better support to enhance their performance level at market place (White, 2016).
This type of industry define various trends and growth phase which helps on making successful
sector in market. Along with this, it is important for business organization to determine as well as
asses all the factors that directly affect the visitors decision. With the help of this they easily
attract larger number of customers by formulating better tour package for tourists. Present report
is based on Trailfinders Ltd, which h is a famous organization which deal in tourism industry and
also provide better services to their visitors for getting their better satisfaction. This company is
one of the biggest owned travel company which offer travel insurance, foreign exchange and
another services to their customers. This report include various information of impact of recent
trends of tourism and travel industry. Timescales also discussed in present assignment which
include in developing holidays. Along with this, various planning decision considered in
effective design a brochure. Strategic decisions is also define by the various tour operators in
order to make attractive package of tour. At the last of the project, different type of tactical
decision is also made by tour operators in various condition and situations.
TASK 1
1.1 Covered in leaflet
TASK 2
2.1 Stages and timescale involved in developing holidays
Large number of visitors visit various places for their employment and recreation. At the
time of holidays number of people go for travelling in various countries and locations with their
friends and family. For this, planning is important and initial stage before going any kind of trip.
With the help of effective planning individuals easily carry out entire activities of the holidays in
appropriate way (Medlik, 2016). Along with this, formulation of tour package also include
various stages to make whole package attractive. By this number of visitors are attract and
influences to go for trip. In this, planning helps in evaluating all the elements which directly
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affect the visitors choice. By this company easily attain higher profitability in most appropriate
manner. In this context, preplanning of the holidays, timelines are as follows:
Step/ Activities Description Time taken
All the relevant data and
details, planning and
preparation of entire holiday
tour.
This stage define overall detail
and investigation which done
by the tour operators. By this
they easily take better decision
towards the piece, facilities
and attractive places. Along
with this, it also include
accommodation and other
facilities which leads in
making more attractive tour
package for their visitors in
appropriate manner. Further,
customers also collect
information about tour
package through online
platform. By this tour operator
get feedback and past
experience of the visitors
towards the package.
This stage take approx 4 to 5
months for gathering al the
relevant information of
facilities which offer by tour
operators to its visitors.
Tour development In this, two parties comes
together for the purpose of
mutual consent. Both parties
select a common as well as
same solution (Wu, 2016). In
this stage negotiation play
important role which aid to
owner, travelling company and
This stage take 3 months with
the aim of acquiring services
providers. Along with this,
parties set better consultation
towards the set price which
helps for both parties so that it
consume more time. In context
of Trailfinders company
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another hotel management in
order top provide better quality
services to their customers at
minimum price so that they
easily consume their services
and satisfy their needs.
provide minimum cost to their
visitors in which they
effectively attain better
satisfaction.
Determination of price In this, travel companies
effectively assess the pricing
strategies in order to set final
price of the tour package
which helps in attracting more
and more customers. In this
stage various elements are
directly affect the pricing
strategy and all these elements
are foreign exchange rates,
price of fuel, tax of country. In
context of this, Trailfinders
needs to define different and
attractive holidays package
which helps inviting large
number of customers and
provide them better
satisfaction level in
appropriate manner.
This stage define effective
process of setting right price of
tour package. This process
take minimum 2 months for
better completion.
Tour package marketing and
promotion
It is more essential for
company to use effective
channel of marketing. This
activity consider after setting
the final price of whole tour
In this stage whole marketing
process as well as activities
take 1 month to effectively
complete.
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package. In this context
company use effective
channels such as banners,
online services, holders and so
on which helps in attracting
larger number of customers
towards their package.
After management of tour It is very important for
business organization to
collect feedback for visitors
which take after offering their
services to them. With the help
of this company easily take
their experience. In context of
Trailfinders, they gather
visitors views and opinion
towards the company and its
package which helps them in
making better questionnaire.
This phase as well as stage
take approx 1.5 months to send
questionnaire to its customers
in order top gather relevant
information about all their
experiences of the tour.
2.2 Different type of tour operators
Tarilfinders is one of the biggest company which deal in travel industry in UK (Graci and
Dodds, 2015). They offer quality services to its customers at affordable price in which they
easily generate more revenue in appropriate manner. The main focus of this company on its tour
package which aid in inviting more and more customers. By this they get higher satisfaction of
the customers. As per current scenarios, business organization define their product development
team design an attractive as well as educational package for a42 students which define all the
basic services in effective way. In this context sustainability of different techniques of
contracting towards various elements which is related with the holiday package which are as
follows:
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 Transportation: It is one of the important element of tour package in which every visitors
required transportation for travelling with better facilities and activities that aid in
improving the satisfaction level of the customers during their travelling. It is essential for
the business organization to provide better as well as quality services to their traveller in
order to make their trip more interesting so that they retain for long time period. Along
with this it is important element which aid in expanding the business activities in
appropriate manner (Byrnes and et. al., 2016). For this firm formulate best strategies in
which government authorities also provide them better support to improve their
performance level. With the help of this company invite larger number of visitors ad also
enhance their profitability level. Hotels: As per this case study, students spend their money at the time of travelling which
is related with education purpose. Along with this, various visitors go and visit different
destinations in which they spend their time with their friends and family. In this context,
better facilities and services provide by the hotels industry which helps in attracting more
and more customers by satisfy their needs and wants. In this hotels provide better training
programs to their staff members in which they behave wit clients in effective manner.
With the help of hotels make their positive brand image ate market and customers mind
also. It also helps in retaining them for long time period.
 Attractions: It is also an important element for travel and tourism industry. By this
company attract large number of customers at particular place and destinations for
visiting purpose only (Li and et. al., 2017). It directly contribute in economic condition
in positive way by increasing number of visitors. Along with this UK government also
focus and provide them better support to improve their image at market place. In context
of Trailfinders, they offer attractive places to their customers which increase the
customers interest towards the places. With the help of all the attractive place company
generate large revenue which aid in developing overall condition of the nation.
Hence, all these elements are important for travel and tourism company provide better
hotels and transportation facilities to its customers in order to get their higher satisfaction level.
With the help of this company increase visitors base which positively affect the economic
condition in appropriate manner (Khuong and Nhu, 2015). Along with this there are some
various kind of contract are as follows:
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 Fixed Contracts: This contract define fixed assessment in which changes are very less.
Along with this Trail-finders fixed their services and provide quality service to those
groups who contract form them in regular basis.
 Sale Only contract: This type of contract, tour operator charge high price and its cost of
value is also high. In context of Trail-finders does not need sale only contract because
they maximize their profitability level by delivering quality services to its customers.
2.3 Calculation of selling price
According to given case study, European students make an effective tour plan for
travelling various places to educational purpose in order to increase their knowledge in
appropriate way. In this, they have to prepare an effective budget for overall trip in which they
conclude all the major factors. For this, Trailfinders company provide them better tourism
services because they have best connection with various hotels. In this, the project development
team is more effective so that they focus of providing as well as developing attractive tour
package by offering quality services to their customers. They also provide better discounts to
their visitors in order to provide them better satisfaction (Lima and Weiler, 2015). In this, it is
important for students to make effective budget in order to calculate cost of the trip by including
all the factors which used at the time of journey are as follows:
Accommodation cost: 96*21=2016
96/1.12= 85.7
85.7*21= 1800 (For One night)
1800*5= 9000 (For 5days)
Details Price(in £)
Accommodation cost 9000
Transportation cost 11200
Charges of tour guide 945
Total cost 21145
Add: Profit margin @ 33% 6977.8
Sale price 28122.5
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As per above calculation, it can be concluded that food cost is not considered in selling
price so that the total selling price will be : £28122.5. and for per person will be: =28122.5/21=
£1339.18.
TASK 3
3.1 Planning decisions for design a brochure
Planning decision is define by an individuals to consists all the information in the
attractive brochure. Basically it is more important, in which all the data able in influencing the
visitors to but tour package and take better decision as per their demand in order to attain
positive experiences (Xu and Gursoy, 2015). In this the data must be included in brochure which
define name, information and destination of the company. Along with this it also include
transportation, tour duration, prices. All these are considered in the brochure to encourage the
visitor to buy it as per their requirements. In this cost is also require for formulating the brochure,
vendor selection for brochure design, final brochure format all these are use by the company to
influence their visitors. All these factors as well as elements are considered at the time of
formulating the process in most effective manner.
Mainly, a brochure is an effective elements for an enterprise which helps in making better
awareness of the customers towards company products and services in order to attain better
results by them. With the help of this all the visitors easily take better decision towards the
services and tour package. As per Kuoni travels, it is important for them to make as well as
design attractive brochure to invite larger number of visitors by providing them better services
and get their higher satisfaction level (Lin and Tseng, 2016). In this various methods are used by
selected company to provide better attention to visitors. In this various elements are included by
business organization at the time of making better as well as design an attractive brochure are as
follows: Brochure format: Brochure is an effective document which include all the information as
well as data of products which offer by the company to its customers. Basically it include
various section and sub section to effectively classified their data in various parts. By this
company make an attractive brochure which aid in inviting as well as influencing the
visitors towards this.
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 Selection of target market and budget: This is also important for business organization
to formulate a better budget for their tour package. For this firm conduct and effective
research to understand about customers needs and requirements. With the help of this,
tour operator get aware towards the customers spending power which aid in setting final
price of the services that offer to the customers.
 Time require to complete a particular stage: It is more important for business
organization to make an attractive brochure in specific time frame which helps in
influencing the visitors (Sahin and Matta, 2015). This process save both time and cost of
the company. With the help of this company easily formulate an attractive as well as
impressive brochure.
All these elements are used by company to making as well as designing attractive
brochure in order to invite larger number of visitors towards the company products and services
in more effective manner.
Illustration 1: Latest Brochure
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Illustration 2: Traditional Brochure
3.2 Suitability of alternatives of a traditional brochure for various type of tour operators
Introduction of various technologies, it is important for business organization to change
all the old methods and adopt new and different technologies to improve their process of offering
products and services to its customers. In this marketing define as well as include websites,
online platform and so on. All these techniques are used by every organization to sell their goods
and services. In this context, tour operator sell their tour package to their customers in which
they define their all features and activities. In this old traditional brochure are get failed in
attracting customers which directly impact on their needs and demand of the customers (Spandre
and et. al., 2016). Along with this introduction of technologies define various opportunities to
design attractive brochure. The main feature of using technologies is to reduce the chances of
arising barriers of traditional brochures. In this context there are some alternatives of traditional
brochure are as follows: E- brochure: In this firm take help of internet to formulate an impressive brochure which
helps in saving lots of time of the company and also provide advantage to improve their
performance level. Visual: In this, various as well as attractive images are used by the company which is
used in magazines to attract more and more customers towards the particular places. Social media: It is also important in which firm use various social media platform like
Facebook, Twitter, Instagram and many more.
 Websites: It includes various sites which is related with tourist places. In this all the
relevant information as well as features are included.
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