Tour Operations Management: Trailfinders and Industry Trends Report

This report provides an analysis of the travel and tourism industry, highlighting the role of Trailfinders. It examines how increased consumer spending, driven by improved economic conditions, fuels the travel sector. The report discusses attractive tour packages, effective marketing strategies, and the importance of sustainable tourism development, including employment opportunities and heritage preservation. It also considers PESTLE factors influencing the industry. Furthermore, it explores current trends such as flexible booking options facilitated by technology. Trailfinders, a prominent business organization, is used as a case study to illustrate these points, emphasizing strategies to enhance performance and customer satisfaction. The report underscores the rapid growth of the travel industry and the significance of adapting to evolving consumer behaviors and technological advancements.

TOUR OPERATIONS MANAGEMENT
In today’s era, travel and tourism
industry developed in fast speed and it
is determining by various survey and
research. In this Trailfinders is a
business organization which is one of
the popular firm in which they provide
attractive services as well as package
to its customers in order to make their
trip is more effective. One of the main
aim of this company is to increase
their performance level by making
appropriate strategies which aid in
providing them various benefits. In
this context there are some current and
recent trends in travel industry are as
follows:
Flexible booking option: Because
of new and innovative technologies,
number of people book their tickets of
hotels, buses by using technology. It
helps in saving both time and cost as
well. It directly impacts on business
organization in positive manner. By
effective technology visitors easily
book their tickets and also get
knowledge about the vacant seats.
Increase spending power of
consumers: In today’s modern era,
customer’s income level is increased
due to better economic condition. So
that various people spend their
money in tour and travelling. Along
with this, for improving the travel
and tourism sectors they provide
better opportunities to unemployed
people. In context of Trailfinders,
they provide better services to their
customers in order to get their
higher satisfaction.
Tour package: In current marketing
environment various tour company
define their attractive package for
customers as per their demands.
With the help of this company
enhance their flexibility and also set
their package price is affordable.
Marketing in travel: It is also
important which cab states as
merchandising. Basically marketing
is more effective tool which helps
in attracting large number of
customers by promoting itself. In
context of Trailfinders also give
their updates in front of customers
towards the new destination.
Sustainable tourism development:
It is one of the important key aspect
which helps in determine the
healthy as well as ethical tourism
which directly contribute in
increasing the growth of the
company at market place in ethical
way. Along with this sustainable
tourism development set by various
methods such as giving better
employment opportunities to local
people and another one is
preserving heritage and culture.
PESTLE factors: In this micro
factors are directly affect the tour
operator company due too social,
government, environmental,
technological and many more
factors. So that it is important for
organization to considered in their
process.