Trailfinders: Sustainable Growth, CSR, Market & Product Development

This report provides an overview of Trailfinders, a British travel organization, focusing on its sustainable growth strategies, organizational goals, vision, and values. It highlights the company's history, current operational issues, and past operations that have contributed to its vision. The report also examines the impact of Trailfinders' operations on the environment and its CSR activities, emphasizing the importance of customer satisfaction and ethical travel. Furthermore, it details the company's plans for market and product development, aiming to enhance business growth and customer engagement. The analysis includes references to Trailfinders' milestones, awards, and commitment to care and protection, showcasing its dedication to providing optimal service and building a loyal customer base. Desklib offers access to this and many other solved assignments.

•Plans related to market development and product
development:
• The management at Trailfinders is focused on developing
various strategies along with plans that are based on market
develop along with the development of new products in order to
enhance business growth. In addition to this, the various plans
and strategies will help the business to attain higher level of
productivity within it business operations and ensure that it is
able provide better customer service as well. Given below are
plans related to market as well as product development of
Trailfinders:
•Past operations of the organization that help to achieve the
vision:
• There are various past operation of the organization that have
allowed the business to effective achieve its vision. The organization
is able to ensure high level of performance as well as growth through
the achievement of past operations. Given below are the past
operations of Trailfinders and how they have provided essential
support in achieving the vision of the business:
•Booking 16 millionth clients:
• In the year of 2019 the organization booked its 16 millionth client
which also helped the business to accomplish the goals of expanding
its business operation along with developing a large customer base in
an effective manner. In addition to this, it has also allows the business
to fulfill the vision of providing high level of satisfaction to
customers.
•Opening travel center in Winchester:
• In the year 2020 the organization successfully stabled a new travel
center in Winchester. This expansion operation has allowed the
business to fulfill its vision of expanding its business operations and
ensuring high level of growth as well. Moreover, the business is able
to fulfill the vision of providing optimal customer serves to its
customer’s.
•Named Tour Operator of the Year for second consecutive year:
• In the year of 2018 the business was named tour operation of the
year for second consecutive years. This operation has allowed the
business to attain the vision of enhancing its brand image as well as
reputation in the market. In addition to this, the particular operation
has also allowed the business to expand its reach relative to
customers.
•Market development:
• The organization has developed plans and strategies in
order to develop its maker through expansion into various
regions. The business expands into new market every year in
order to expand its business operations. The plan of the
management is to ensure that it is able to provide it products and
service to customers in the most efficient manner possible. It
allows the business to develop a higher level of customer
engagement which allows the business to attain the opportunity
to offered high level of customer service as well. This allows the
business to be effective within the new market and gain
competitive advantage in an optimal manner. Furthermore, the
organization plans of opening various traveling centers in other
international region as well that will allow the business to be
competitive at a global market level and help the business in
attaining new customer base.
•Product development:
• The organization is focused on developing new products
that are based on the overall needs of their customers. The
management is focused on underrating how it can develop
products based on the overall preference of the customer’s base
in order to develop suitable products. This will allow the
business to enhance the satisfaction level of its customers and
ensure high level of growth as well. In addition to this, the
business through the development to f new products will be able
to enter the market in an optimal way which will increase the
chances of success and provide competitive advantage as well.
Organizational overview:
Trailfinders is a British traveling organization in United Kingdome. It is the largest
independently-owned traveling company and has established 39 traveling centers across
UK and Ireland. In addition to this, the organization specializes in tailor-made travel
worldwide including countries such as Australia, North & South America, Asia & Africa
along with Europe. The organization was established by SAS-officer Sir Mike Gooley I
the year of 1970 with a staff of four in a top-floor ‘garret’ on Earls Court Road in west
London. In the year 1972 Trailfinders established its self as the UK’s first flight
consolidates along with advertiser of discounted air tickers in the national press.
Moreover, in the year of 1979 the organization had become the first company to organize
IATA-licensed and attained ATOL license by the Civil Aviation Authorities. Since then
the organization has been able to gather various awards for its business operations as
well as reputation such as articles in the Guardian, Telegraph along with the times and
Sunday times. The organization is still privately owned by Mike Gooley and is the
executive chairman along with being named Entrepreneur of the year in the Consumer
Service category at the inaugural EY national Entrepreneur if the year.
Organizational goals:
The organization has various goals that it has established relative to long and short
term. These goals are essential for the company as it allows the management to promote
growth within the organization and help the company expand its market. Given below
are various long and short term goals of the organization:
Short-term goals:
The organization has the goals to establish more travel centers across various regions in a
cost effective manner.
To develop higher level of brand image of the business through fulfillment of social
responsibilities.
Long-term goals:
To expand into various markets and attain market development for future growth.
Focuses on developing new products based on market research in order to improve
customers satisfaction.
Current operational issues that ensures organization’s sustainable growth:
The current operations of the organization are focused on expanding its business
operations in an effective manner. The management of the organization has paid
emphasis on ensuring it is able to utilize its reputable brand image in the market in order
to expand business operations. In addition to this, the business has established travel
center in Cheltenham along with York for their expansion operations. This has allowed
the business to ensure a sustainable growth due to their high level of reachability relative
to customers. Moreover, the business is focused on developing operations that are
customer oriented and pay emphasis of providing high level of customer satisfaction.
This ensures high level of sustainable growth for the business and it is able to effectively
guide and direct it customer’s base in their traveling endeavors.
Impact of operations on the environment and the CSR activities:
The operations of Trailfiners have a major impact on the overall surrounding
environment as well its CSR activities. The overall operations of expansion of its
business allow the organization to ensure that they are able to provide proper guidance as
well as direction to their customers when traveling to destinations. In addition to this, the
business is able to demonstrate sustainable traveling which help in educating their
customers in ethic that need to be considered when traveling. Moreover, the business is
able to utilize its business operations of proving optimal level of customer serves to
customers in ensuring that their CSR activities remain effective as well as efficient in
nature. This allows the business to attain high level of growth as well as enhancement of
its overall brand image as well. Furthermore, the positive CSR activities of the business
help in development of positive relations with its customers and ensure high level of
trust.
Vision and values of the organization:
The organization of Trailfinders has various values that help the business to ensure
it is able to attain high level of growth as well as profitability. In addition to this the
business is able to provide optimal level of satisfaction to its customers. The organization
has values relative to proving best service to their customers along with ensuring that are
protected from any type of threat. This allows the business to fulfill its vision of
establishing a loyal customer base. In addition to this, the organization has the value of
creating, refining and enhancing the overall experience of traveling for their customers.
This allows the business to attain it vision of not only proving its customers with optimal
levels of satisfaction but also ensure that it is able to gain the opportunity to expand its
business operations into other untapped regions through enhanced brand image and
reputation. Moreover, the business incorporates the value of professionalism within its
business operations which provide essential support to the organization when focusing
on the vision of establishing positive relations with other organizations in the market
long with customers in order to ensure harmonious business operations.
Title and Student names/ID/ Tutor name
REFERENCES
Online:
Milestones Trailfinders, 2021.[Online]Available through
https://www.trailfinders.com/milestones
Awards, 2021.[Online]Available through< https://www.trailfinders.com/awards>
Care and Protection, 2021.[Online]Available through<
https://www.trailfinders.com/faqs/unrivalled-care-and-protection>
Chairmanmessage,2021.[Online]Available through<
https://www.trailfinders.com/chairmanmessage/fulfilment>