Trailfinders: Impact of Marketing on Tour Operations and Tourism

This report examines Trailfinders' tour operations, focusing on marketing strategies and their impact on the travel and tourism sector. It explores the importance of flexible booking options, technological advancements, and sustainable tourism practices. The analysis includes PESTLE elements to understand the external factors influencing tour operations. The report emphasizes the role of marketing in promoting products and services, aiming to increase customer spending power and enhance the overall tourism experience. Trailfinders' approach to tour packages and its efforts to meet customer needs are also discussed, highlighting the company's strategies to capture a larger market share. The report also addresses the importance of ethical business practices and providing employment opportunities to local communities to ensure sustainable tourism development.

TOUR OPERATIONS MANAGEMENT
CURRENT AND RECENT TRENDS INCREASE SPENDING POWER OF
CUSTOMERS
Industry of travel and tourism is the one which is growing on a fast
speed. Trailfinders is a tour enterprise which made and offer effective
tour packages and other services to its customers in order to better
satisfy their needs and wants. Main aim of firm is to capture a larger
market share with help of effective strategies. Major trends in travel
and tour industry are given as follows:
• Flexible booking options: Introduction of technology provide an
opportunity to visitors to book their tickets of flights, buses and hotels.
This save both time and cost of customers. This affect the industry and
its operations in positive way. Further, technology helps visitors in
collect information about vacant places.
Enhance spending power of individuals make them able to buy
expensive products and services. Further, increment of tourism
activity reduce unemployment rate and increase standard of living of
local level.
• Tour packages: Today, number of tour enterprise come up with
effective and attractive tour packages as per the needs and
requirements of its customers. Trailfinders offer tour packages to its
customers at affordable prices.

TOUR OPERATIONS MANAGEMENT
Marketing play a big role in travel and tourism sector as this is the one
which help enterprise in make the customers about its products and
offerings (Baddeley and Font, 2011). One of the main feature of
Trailfinders is that it provide effective services to its customers.
MARKETING IN TRAVEL SUSTAINABLE TOURISM DEVELOPMENT
Sustainable tourism refers to tourism which takes play in a ethical way.
For achieve its set goals and objectives it is very essential for
enterprise to carry out business in ethical way. Enterprise can maintain
the sustainability by offer employment to local people.
• PESTLE elements: Various factors such as political,
technological, economic, environmental, legal and social affect the
tourism activities so this must be analyse by tour operators.