Research Report: Technology's Impact on Trailfinders' Travel Sector

This report analyzes the impact of technology on the travel and tourism sector, specifically focusing on Trailfinders Ltd. It begins by highlighting the importance of technology in the industry, emphasizing the use of AI, chatbots, social media, and cloud computing to enhance customer satisfaction and business efficiency. The report outlines the research aim to analyze the impact of technology on the travel industry, along with specific objectives such as assessing emerging technologies, examining the impact of technology implementation, and identifying associated benefits and barriers. The report discusses the barriers to technology adoption, including limited resources and the need for investment validation. It concludes that technology adoption provides significant advantages for travel agencies like Trailfinders, enhancing tourism and customer satisfaction through the use of advanced technologies.

RESEARCH PROJECT
INTRODUCTION
Today with emergence of technologies, travel industries have gone
advantage to know their customers more better and offer services
accordingly. In context with Trailfinders Ltd. this travel agency has
run its business in many countries. It offers amazing tour packages to
attract targeted audience (business-class and upper-class) and gain
their retention for longer period. For this purpose, it has made
regular investment in technologies to improve efficiencies of
business.
AIMS AND OBJECTIVES
TITLE: "The impact of technology in travel and tourism
sector". A case study on Trailfinders.
Research Aim : To analyse the impact of technology on travel and
tourism industries. A case study on Trailfinders Limited.
Research Objectives
To access the concept of emerging technology in travel industries.
To examine the impact of introducing latest technology within
business for Trailfinders Ltd.
To determine the benefits of technology for Trailfinders Ltd.
To ascertain the barriers which may arise while implementation of
technologies within business.
EMERGING TECHNOLOGIES
In context with dynamics of tourism market, business of
organisations are becoming more wide at global scale. In order to
survive and thrive in such marketplace, where competition is high, it
is crucial for travel industries to concern on bringing innovation in
product and services. Therefore, without investment in technologies
on regular manner, a company cannot gain progress and performance
of its business. In this regard, stage of business for travel industries,
is being set for emerging technologies. It includes intelligent
chatbots, virtual reality, internet of things, cloud technology, mobile
apps and more. These technologies act as key drivers in travel
sectors for enhancing efficiencies of operational activities. In context
with Trailfinders, by interacting with customers through social
media, smartphone applications and artificial intelligence, it has
gained advantage to satisfy and retain tourists for longer period.
Along with this, combination of chatbots and virtual reality aid
travellers in sharing their opinion, feedback and advice with travel
companies. This will aid Trailfinders in responding towards
customer's feedback and make changes in services accordingly for
their satisfaction. Thus, technology has played a main role in
enhancing business of travel industries and satisfy demand of
tourists in desired manner.
BARRIERS
Travel industries have always been at front of technology adoption,
to make travel experience more simpler as well as enjoyable. It has
also given rise to develop tremendous innovation in holiday
packages and services. As per regard with Trailfinders, it has
comfortably welcomed the era of online presence to reach potential
customers. It has to introduce latest technologies within business. It
includes Artificial Intelligence, Chatbots, Social Media presence etc.
But it creates various barriers within business for implementing
latest technologies. It includes limited resources (finance and skilled
labours), validation of investment, budget allocation and more. As
for introducing technologies, Trailfinders have to arrange proper
resources first which seems to be a major challenge. Along with this,
managers also need to provide training to workers so that they can
become familiar with new techniques. This requires much finance
and time which seems to be another issue. Similarly, concern on
validation of investment i.e. whether investigating in particular
technology will prove beneficial for generating profitability or not.
TRAVAL AND TOURISM
CONCLUSION
It has concluded from this report that with development
of technology, travel agency has gained various
advantage in getting satisfied customers. By using
advanced technologies like AI, Social Media, Cloud
Computing and more, travel industries can bring
efficiencies in their business. This will help in enhancing
tourism as well as getting satisfaction of customers.