Tour Operations Management: Effects of Trends on Trailfinders Ltd.

This report analyzes the tourism industry, focusing on Trailfinders Ltd. as a case study. It explores tour packages, marketing strategies, and sustainable development within the context of current trends like advanced booking options and increased disposable income. The report examines the role of tour operators, including outbound, domestic, incoming, specialist, and direct sell operators, highlighting how Trailfinders Ltd. provides services to meet customer expectations. It further discusses the importance of marketing in attracting customers and the necessity of sustainable practices for long-term business success. The report emphasizes how Trailfinders Ltd. must adapt to technological advancements and changing consumer behaviors to maintain and increase its market share, offering insights into the evolving landscape of tour operations management.

Tour Operations Management
(Effects of current and recent trends and development on tour operator industry)
On the basis of the surveys conducted for the report it can be analysed that travel and
tourism industry is growing with a rapid pace in the market. The company
Trailfinders Ltd. Is one of the leading companies in tourism industry. They provide
attractive and nominal deals to their customers. The company's objective is to
increase its market share and to develop effective and result oriented strategies. The
recent trends and development in the tourism sector are as follows-
Advanced and Flexible Booking Options: As the technology has grown over the
years, it has resulted in making life easier for the people. The advancement in
technology has also benefited the tourism industries as now people book their
flights, train tickets, buses, hotels, etc. while sitting at home. It results in saving time
as well as costs. Trailfinders Ltd. has to follow the recent technology effectively and
they have to design their websites in a way that they attract more and more
customers.
Increase in disposable income of customers: - the income level of people is
increasing in a good way. This raise in income level allows people to afford the
expenses for tours and travel.
This leads to the benefit for the tourism industries. Trailfinders Ltd. provides
great services to their customers which satisfies the expectations and needs of
the customers.
Tour packages: - In this current time, tourism companies are attracting people
with tour packages which is planned on the basis of various customer’s base,
needs and the demands. Tour packages are efficient as they incur nominal costs
and turns out to be of great satisfaction to the customers. Trailfinders Ltd. draw
the attention of the people by introducing tour packages of great worth at
nominal cost.
Marketing in tourism industries: marketing strategies are being imposed in the
tourism industries from recent time. Marketing is required to attract the people
towards the packages tourism companies are giving and to increase their
business. Trailfinders Ltd. give information to the customers about the offerings
of the company with the help of marketing promotional techniques.
Sustainable development in tourism industry: sustainability is a key element in
tourism industry. It is considered as sustainable development because it
involves healthy and ethical activities to raise the business rate in the market. It
is required of tourism companies to process their business activities in ethical
form. Trail finders Ltd. Should possess sustainable development through
introducing employment opportunities and by keeping the heritage and regional
culture preserved. Role of tour operators: Tour packages are constructed by the
tour operators in today's market scenario. There are various types of tour
operators like- Outbound Operators: They construct packages for the customers
who desire to travel in foreign countries. Domestic Operators: They plan tours
for the customers within the respective boundaries of the country. Incoming
Operators: They assist in providing tours to customers coming from foreign
countries to travel. Specialist Operators: They lend their services to the
customers who are interested to travel in a specific geographical area. Direct
sell operators: These operators sell tour packages to the customers directly.
They help in getting the packages at lower prices.