Research Report on Impact of Training and Development at Austin Fraser

This report presents a comprehensive analysis of the impact of training and development on employee performance, focusing on a case study at Austin Fraser. The research encompasses two submissions: a research design proposal outlining the study's overview, rationale, aims, objectives, and research questions, followed by a detailed methodology section covering the type of investigation, research design, approach, philosophy, data collection, sampling, and analysis methods. Ethical considerations and issues of validity and reliability are also addressed. The second submission provides a literature review, exploring the effectiveness of training and development, its benefits on employee performance, and specific ways training aids in increasing sales. The research employs a qualitative approach, utilizing an inductive research approach and interpretivism philosophy, with data collected through primary and secondary resources, including questionnaires. The report highlights the importance of accessibility, validity, and reliability in the research process, aiming to provide valuable insights into how training initiatives can enhance employee performance and organizational outcomes at Austin Fraser. The report includes a table of contents, references, and a detailed discussion of each aspect of the research.

RESEARCH
METHODOLOGY

Table of Contents
SUBMISSION 1: RESEARCH DESIGN PROPOSAL .....................................................1
CHAPTER 1: INTRODUCTION........................................................................................1
1.1 Overview of research.............................................................................................1
1.3 Rationale for study.................................................................................................1
1.3 Research aims....................................................................................................... 2
1.4 Research objectives...............................................................................................2
1.5 Research Questions...............................................................................................2
CHAPTER 2: RESEARCH METHODOLOGY..................................................................3
2.1 Type of investigation..............................................................................................3
2.2 Research design....................................................................................................3
2.3 Research approach................................................................................................4
2.4 Research philosophy..............................................................................................4
2.5 Data collection method...........................................................................................5
2.6 Sampling method...................................................................................................5
2.7 Data analysis..........................................................................................................5
2.8 Accessibility issues................................................................................................6
2.9 Validity and reliability..............................................................................................6
CHAPTER 3: DATA ANALYSIS.......................................................................................7
CHAPTER 4: ETHICAL ISSUES......................................................................................8
SUBMISSION 2: LITERATURE REVIEW.......................................................................9
Chapter 1: Literature Review Introduction........................................................................9
CHAPTER 2: LITERATURE REVIEW MAIN BODY .....................................................10
2.1 Effectiveness of training and development...........................................................10
2.2 Benefits of training and development on performance of employees..................11
2.3 Different ways by which employees training aids in increasing sales of Austin
Fraser.........................................................................................................................13
CHAPTER 3: LITERATURE REVIEW CONCLUSION ..................................................14
REFERENCES...............................................................................................................15

SUBMISSION 1: RESEARCH DESIGN PROPOSAL
Topic: “To determine an impact of training and development on employee’s
performance”. A Case study on Austin Fraser.
CHAPTER 1: INTRODUCTION
1.1 Overview of research
In today's changing world environment and business uncertainty, companies
know about its limitation to deal with any kind of challenges and also invest in to the
training programmes for making employees more competent. Training is beneficial for
an organisation and it helps in developing as well as maintaining capabilities at
organisational and also individual level (Boella and Goss-Turner, 2013). In addition to
this, staff members are necessary part of company to contribute the set success of
business unit. Training and development helps in increasing productivity of an
organisation along with the staff members. Austin Fraser is small size business firm and
it deals in providing consultancy and also recruitment services to people in the field of
engineering, information technology, aviation etc. In order to increasing performance
level of employees, manager of Austin Fraser provides training to them in an efficient
manner.
1.3 Rationale for study
Under this, an investigator is regarded to identify reason of research in an
effective amener and also provide better value to necessary parties. Research take in to
a consideration is considered as very valuable in the nature related to the specific
purpose. In addition to this, it is essential for an investigator is to identify rationale
behind conduct this particular investigation, this research is based on effectiveness of
training and development of performance level of employees (Chatha Butt and Tariq,
2015). To provide training to employees, Austin Fraser organisation uses or conduct
better programmes through which their competencies or knowledge can be increased in
an effective manner. This research is helpful in know about the advantages of training
on performance of staff members. It will develop positive impact on sales or productivity
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of firm in an efficient manner. In context to this, firms have an ability to understand
about performance of employees which can be increased through training programmes.
This research work aids in understand about training and development related
programmes which aid in make improvement in productivity of employees performance
(Guercini, 2014).
1.3 Research aims
“To determine an impact of training and development on employee’s
performance”. A Case study on Austin Fraser.
1.4 Research objectives
This investigation taken in to a consideration to analyse effectiveness of training
of staff members in order to increasing their performance level. Some research
objectives are given below as above:
 To determine an effectiveness of training and development on Austin Fraser
organisation.
 To identity benefits of training and development on performance of employees.
 To evaluate different ways by which employees training aids in increasing sales
of Austin Fraser.
1.5 Research Questions
Under this, an investigator is responsible to explain accurate research questions
to give proper guidance in order to finish research work (Hafeez and Aburawi, 2013).
Some of the research questions mention below as above:
 How training and development is effective for Austin Fraser company?
 What are benefits of training and development on performance of employees?
 What are different ways by which employees training aids in increasing sales of
Austin Fraser ?
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CHAPTER 2: RESEARCH METHODOLOGY
This section of research provides a guidance to an investigator to complete work
of research in significant manner. With the help of this research section, a researcher is
able to conduct whole research with in specific period of time. By using appropriate
techniques as well as methods, an investigator can able to get valid conclusion. In
addition to this, there is a requirement to a researcher to use effective techniques to
conduct an investigation (Hafeez, 2013). Under this, range of models along with the
methodologies are created a part of the scholars from proper period of time. Under this,
an investigation requires to be determine the suitable of effective methods in order to
conduct better research. This part of research methodology gives guidelines for an
investigator to finish whole study in better manner.
2.1 Type of investigation
Under this, there is a requirement to researcher to determine research nature by
using relevant techniques and methods. An investigator takes in to a consideration by
using qualitative as well as quantitative research method. Qualitative investigation work
emphasized on gathering of appropriate data. In this method, study deals with the
feelings as well as perception of people. On the other hand, quantitative research
emphasis on adopting the statistical techniques. This research study deals with
programme of training and development. This investigation work deals with perception
along with the performance level of staff members. It indicates study which takes in to a
consideration is qualitative .
2.2 Research design
It is emphasis on determining different ways by which an investigation can be
conducted in better manner. There are various kinds of research designs and these are
exploratory, meta- analytic, descriptive and experimental (Ingram and et. al., 2012). The
exploratory research design emphasis on diagnose new models or concepts. On the
other hand descriptive research design accent on displaying an investigation by detailed
explanation of current figures and facts. Experimental research design includes
mathematical as well as scientific analysis under which the performance of staff
members improve through training and development. Under this, researcher used
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descriptive research design because it is helpful in provide information and data in a
detailed manner.
2.3 Research approach
Under this perception of researcher at the time of conducting an investigation
shown adopt effective approach to conduct research study. Under this, here are various
kinds of research approaches like for an instance inductive and also deductive. An
inductive approach is helpful in express present figures and also facts. According to the
observation, this pattern of research approach is developed (Johnston and Marshall,
2013). It is helpful in giving current theories by which researcher can develop tentative
hypothesis. On the other hand deductive approach is proved and created by hypothesis
creation. This research takes in to a consideration is of qualitative nature and it is based
on determine effectiveness of training and development on performance of staff
members. In order to complete this research, an investigator uses an inductive research
approach by which an investigator can analyse present pattern of the training and
development for Austin Fraser business firm. It will affect sales as well as productivity of
an organisation. Through which an investigator can draw a valid conclusion which is
reliable as well as valid in the nature.
2.4 Research philosophy
It identify a belief pattern which is followed by researcher in order to conduct
research in better manner. It is necessary for an investigator to chose suitable of
effective philosophy to support study in to a consideration. This present research
depends on positivism and inrerpretivism (Kearns, 2010). Under an interpretivism an
investigator tends to use the qualitative means for purpose of conduct and accumulate
analysis of data. On the other hand, positivism is suitable as well as effective for
researcher to use mathematical or scientific models to analysis and collection of data.
As this research study is related with the training and development for make
improvement in staff members performance. In context to complete research, an
investigator uses the interpretivism research philosophy.
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2.5 Data collection method
Data collection is regarded as necessary component of the research work. Under
this an investigator has better option in context to accumulate accurate information with
the help of primary and secondary data collection methods (Lim and Ting 2013). In the
primary methods, researcher collects or uses data for first time and on there other hand
in secondary method is extracted from some effective sources like for an instance
articles, books, journals, magazines etc. this present investigation is taken in to a
consideration by extract accurate data as well as information from the secondary and
primary resources. It is by an in-depth evaluation of the secondary along with the
primary data through which a researcher can generate reliable or valid conclusion. In
order to conduct research, researcher uses primary method and make questionnaire by
including 40 respondents. On questionnaire, a researcher includes various questions
and take review from selected respondents about specific investigation topic.
2.6 Sampling method
It is emphasizes on choosing sample which replicate an original population.
Under this, an investigator can adopt probabilistic sampling or also non-probabilistic
technique of data sampling. In probabilistic sampling methods involves simple random
sampling under which an equal probability is to be assigned to each observation. Non-
probabilistic sampling consists purposive as well as convenient sampling technique
(Moss and Hind, 2015). On the basis of convenience sampling technique, an
investigator tends to choose population sample on the basis of researcher convenience.
Under this given research, a researcher uses purposive data sampling method to
choose proper population sample. In this, researcher takes sample size of 40 staff
members which are able to give valid outcomes concerned with the research field. It is
helpful in providing accurate information which should be reliable as well as valid in
nature.
2.7 Data analysis
Evaluation and also in-depth analysis are necessary component in success of
the research. In order to conduct research analysis, an investigator can use qualitative
and quantitative. It is necessary that researcher should use suitable of effective
methods so from this result will be better or effective. Under this, an investigator analyse
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collected data or information by suing thematic analysis. This techniques is emphasises
on develop of themes to analyse data in an effective or systematic manner. A
segregation of gathered information or data in to various forms is expected to generate
the valid outcomes (Snell, 2012). In order to conduct research, an investigator use
qualitative research method.
2.8 Accessibility issues
It refers to an accessibility of the relevant resources as well as information which
is necessary in conduct an investigation in an efficient of effective manner. Under this,
an investigator faces some problems which are related with limited availability of
accurate data and information. In addition to this, restriction on respondents to give
information to increase problems for an investigator. There is a requirement to a
researcher to invest proper amount of time as well as money in order to resolve all
problems. In context to this, it is necessary for an investigator to invest proper time and
funds for conduct an investigation in effective manner. Under this given case, an
investigator needs to be assured that investment should be of proper amount for
developing the relevant or accurate information.
2.9 Validity and reliability
Under this, it is necessary for a researcher to develop reliable and valid results
by conducting an effective research work. Reliability as well as validity both are
necessary aspects of research. In context to validity, there is a need to an investigator
to extract information or data from an authentic sources (Storbacka, Polsa and
Sääksjärvi, 2011). When the same results are derives in various circumstances then it
can be reliable. Under this given case, an investigator assures that information is to be
extracted from the authentic sources. In addition to this, suitable methods needs to be
adopted for conducting an investigative in an effective manner. It is necessary that
research work should be valid as well as reliable in nature.
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CHAPTER 3: DATA ANALYSIS
It is regarded as most necessary section of research. It can be through an- depth
examination of relevant data or information that an investigator to draw valid conclusion.
Researcher needs to accomplish better research objectives by an effective analyse
through using better research related techniques. Under this, to analyse given data,
researcher uses thematic analysis in a systematic manner. Themes are developed for
segregating accumulated financial information (Tummons, 2014). Under this, data
analysis section is helpful in generate the valid conclusion and also decide proper
courses of action. Under this, an investigator evaluate information in detailed manner
and accomplish pre- objectives aims. It is helpful in developing platform for getting
better outcomes for this investigation.
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CHAPTER 4: ETHICAL ISSUES
An ethical consideration is considered as most necessary component in order to
conduct an investigation in an effective manner. Under this, an investigator is more
obligated to assure care of those parties which are include sin this research. In addition
to this, researcher is responsible to keep information or date more confidential. It is
necessary that an investigation should assure that not malformation questions or
information is asked from an investigator which can harm their feelings more.
Researcher requires to be accumulate all necessary information or data by reliable or
authentic sources (Wilson and MacLean, 2011). At the time of conducting research, an
investigator should follow all rules as well as principles in better manner. In addition to
this, it is a responsibility of researcher to develop an effective plan for conducting an
investigation with in adequate time period.
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SUBMISSION 2: LITERATURE REVIEW
Chapter 1: Literature Review Introduction
There is a need to an investigator to conduct an in-depth information review
which is published through secondary sources method. Under this, it is necessary to
conduct an evaluation of previous information as well as literature extracted by the
secondary sources. In addition to this, review of the past literature aids in conduct
effective analysis from relevant aspects. Under it, an investigator includes view points of
the different authors and writers. Literature review is helpful on conduct an analysis from
relevant aspects (Youngsoo Choi, 2014). This necessary part of the research aids in
generate in- depth review of the different aspects concerned with this field of study. It is
also helpful in generate reliable as well as valuable results. In context to this, literature
review is published on scholars as well as investigators by offering an overview in the
brief manner concerned with study. This research is related with effectiveness or
efficiency of training and development of performance of employees in Austin Fraser
business firm. Literature review develops foundation for an investigator through using
information from different perspectives. There are different theories as well as models
are included concerned with study.
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CHAPTER 2: LITERATURE REVIEW MAIN BODY
Under this, literature review is done through the secondary sources by including
view points of different authors in an effective or efficient manner.
2.1 Effectiveness of training and development
Under this current scenario, training and development is regarded as necessary
component for firm to attain success. On the basis of view point of Boella and Goss-
Turner, 2013, it has been concluded that training is most effective investment which is
essential in firm. It is a responsibility of Austin Fraser organisation to provide
behavioural and technical training between employees, training makes them confident
and also motivated. It is an effective way to increasing performance level of employees
by getting positive results. In addition to this, training and development is classified as
internal and external. In an internal training, off the job and on the job training methods
are included. On the job training is provides through Austin Fraser organisation through
lectures and demonstrations and on the other hand off the job training is instructed
through other trainer like supervisor and fellow workers. An external training can given
through private training firms as well as co- workers. According to Chatha, Butt and
Tariq, 2015, it has been stated that training is helpful in make improvement in
capabilities of firm and abilities of staff members. The main focus of training programme
on performance of employees and team performance. It is necessary that training and
development programmes should depends on requirements of training through analysis.
Training and development give an effective way to people in order to develop their
effective capabilities. Training programme support to business operations and also
proved in efficient manner with different range. With the help of this effectiveness along
with capabilities of staff members will be improved. Training results in make
improvement in knowledge base along with presentation abilities of staff members. If
skills of employees will be good then in this case firm can compete with its strong rivals
in an effective manner.
Austin Fraser organisation provides recruitment and consultancy services and for
make improvement in abilities or skills of employees, manager of this firm provides
effective training facilities to them. It will be also helpful in increasing their performance
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level and focus on achieving aims and goals of firm with in specific period of time.
According to Guercini, 2014, training can be facilitate strategy of firm, improve and
increase effectiveness of recruitment and retention of staff members. Austin eraser firm
can achieve through training of workers which have proper skills as well as goals to
assist company to accomplish objectives and aims with in given time period. Those
employees which are trained they can work more faster, need minimum control, positive
attitude and make minimum errors. They have an ability to produce strongest quality
quality of services of goods which can be according to their tastes and also preferences.
Austin Fraser organisation make more investment in provide training facilities to staff
members. Training is regarded as most profitable tool to sustain as well as retain
employees at market place. This organisation consider its employees as necessary part
of firm.
2.2 Benefits of training and development on performance of employees
Training and development is defined as ongoing and formal efforts which are
made in business firm to make improvement in performance level of staff members. It is
explained as educational procedure which includes sharpening of concepts, gain
additional knowledge, skills, change in attitude in order to increase performance of staff
members. On the basis of view point of Hafeez and Aburawi, 2013, it has been
concluded that better development of employees depends on progression of
advantages. Training is helpful in increasing productivity and performance level of firm.
In addition to this, there are some benefits of training and development given below as
above:
Enhance productivity- Training and development is helpful in make
improvement in productivity of effectiveness of staff members. They should be up to
date with advanced technology and remain use current one in significant manner.
Those employees which are well trained show their quality as well as quantity
performance. There is minimum wastage, resources and funds when workers are
trained in a proper manner.
Minimization of accidents and errors- Many errors or mistakes are occur due
to the several employees lack desired knowledge as well as precise their skills which
are needed for doing specific job. In addition to this, continuous training assures that
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employees should have right skills at correct time. If employees will be fully trained
thane in this case chance of errors will be less.
Minimum supervision- Training and development is helpful in improving
important skills of employees and also empower them in order to address tasks and
activities independently. On the basis of view point of Hafeez, 2013, it has been stated
that trained staff members will acquainted in well manner with their job and also
requires minimum supervision.
Uncover existing employees- Most of organizations look towards hidden talent
of workers so training gives catalytic platform for them in order to share their opinions,
ideas or thoughts with the management. It has been already proved that some staff
member's might desire for role of leadership with company because in Austin Fraser
firm, there is not any leadership development programme at workplace and also these
persons do not get any chance to prove their competencies in order to create hidden
skills.
Job satisfaction- Under this, training and development make staff members feel
very satisfied with a role that they are play at workplace. It is driven through great ability
which they gain in order to implement their duties. The staff members are work for
achieving aims of firm with in specific period of time.
Address weaknesses of employees- In an organisation,workers have some
weaknesses and also hinder them in order to give better outputs. Training is helpful in
eliminate all weaknesses through dissolve all inner barriers as well as capabilities of
employees. Well organised programme of development aids staff members to gain an
analogue knowledge and skills to increase effectiveness of an organisation.
Optimum utilisation of resources- Training and development aids in giving an
effective opportunities as well as broad structure for developing behavioural and
technical skills at workplace which results in utilising optimum resources in an effective
manner. It is helpful in achieving the personal development behavioural as well as
technical skills of human resources in company. It will be helpful in develop positive
results or outcomes.
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2.3 Different ways by which employees training aids in increasing sales of Austin Fraser
The training of staff members is regarded as most necessary factor which
influence on development as well success of Austin Fraser business firm through
increasing many sales opportunities. In context to this, there are many factors which are
related with employees those play a significant role of the sales related opportunities.
On the basis of view point of Ingram, T. N. and et. al., 2012, it has been stated that
communication skills are regarded as most necessary factor that should be in sales
executives and also direct affect on effectiveness of staff members with process of
consumer handling. It impacts on perception of customers and also know about their
purchasing behaviours which is regarded as most necessary factor to increase sales
related opportunities. If staff members of Austin Fraser organisation will more talented
as well as effective then in this case they will be able to deal with staff members in an
easy manner and increase sales of firm. Before manufacturing better qualities of
products, the manager of Austin Fraser conducts research and know regarding existing
recruitment or consultancy services, preference of consumers and many other things.
According to Johnston and Marshall, 2013, reputation as well as brand value of this firm
is negatively impacted through improper sales as well as complaints of consumers. It
develops negative affect on perception of consumers and also on future sales related
opportunities. In order to expertise staff members in order to handle complaints of
customers as well as management by making schedules related to various kinds of
training related activities on the basis of talent and abilities of existing staff members. An
effective team of consumer support with necessary skills are able to be resolve all
problems if consumers which are concerned to demand for existing quality of products.
The training of staff members has impact on morale of employees in relation to Austin
Fraser organisation. In addition to this has been determined that those employees
which are more motivated plays a necessary role in increasing sales of the business
along with many opportunities. In order to aware people about services of firm, Austin
Fraser uses effective or better promotional tools like for an instance television,
newspapers, print and social media. The more trained employees plays necessary role
in order to develop better marketing selection as well as planning of various promotional
tools which aid in attract the large number of consumers at workplace.
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CHAPTER 3: LITERATURE REVIEW CONCLUSION
According to above examination of opinions of different authors or writers, it has
been concluded that training of staff members is one of the most necessary par of
business and it helps in increasing productivity of firm in an effective manner. Under this
given research found that if employees will be trained then in this case they can more
focus on achieving aims of firm and enhance productivity level. Through examination of
findings of various investigators, it is analyses that an application of better schedule of
training plays an essential role in order to enhance effectiveness as well as abilities of
staff members to manage the different operations like for an instance creating better
marketing plan, provide better consumer services, produce better quality of goods etc.
Under this, discussed about the advantages to training and development for increasing
performance of employees. In present research studied about the different methods
through which training of employees can increase sales of Austin Fraser organisation.
Training is an effective way to increase motivation level of employees meet with various
needs of customers in an effective or proper manner.
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Guercini, S., 2014. New qualitative research methodologies in management.
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Hafeez, K. and Aburawi, I., 2013. Planning human resource requirements to meet target
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Ingram, T. N. and et. al., 2012. Sales management: Analysis and decision making. ME
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Johnston, M. W. and Marshall, G. W., 2013. Sales Force Management: Leadership,
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Snell, S. A., 2012. Managing Human Resources. Cengage Learning.
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