Developing a Training and Development Program for Comfort Delgro

This report focuses on developing a training and development program for Comfort Delgro to enhance its competitiveness in the Singapore cab market, particularly against rivals like Uber and GrabCar. The analysis phase identifies the need for Comfort Delgro to adapt its business strategy, addressing issues such as consumer base reduction and market competition. The ADDIE model is employed, with analysis focusing on market needs and constraints. The design phase outlines learning objectives, utilizing the SOLO Taxonomy and incorporating gamification, role-play, and workplace learning. The implementation phase details a phased approach to integrate the training across the organization, with formative and summative evaluations. Budgeting considerations include infrastructure upgrades, app development, and marketing. The report concludes that effective training and development, focusing on technological advancements and employee skills, is crucial for Comfort Delgro's success in the evolving market.