This research report investigates the impact of training and development programs on ASDA, a British supermarket retailer, aiming to ascertain their effect on sales improvement and employee performance enhancement. The study outlines the background, aims, objectives, and research questions, followed by a literature review exploring the significance of training in boosting sales and productivity. It examines various methods to increase employee productivity and the impact of improved sales on organizational growth. The methodology employs a qualitative research approach, collecting data from a sample of 60 respondents. The report details the plan for implementation, including activities like finalizing objectives, literature review, data sampling, and analysis. The findings suggest that training and development positively influence ASDA's sales and employee performance, with recommendations for regular training programs. The research also explores the methodologies used to gather the data, including primary and secondary methods, highlighting the importance of resource allocation and data consideration for a successful research outcome. The report concludes by summarizing the benefits of training and development activities for ASDA, emphasizing their role in enhancing sales and employee performance.