The Impact of Training and Development on British Airways Performance

This report presents a case study on British Airways, focusing on the role and impact of training and development (T&D) on its cabin crew and overall organizational performance. The research investigates the training needs of cabin crew members for domestic flights, considering factors like skills gaps, technological advancements, and job satisfaction. The study employs a mixed-methods approach, including qualitative and quantitative data analysis, to evaluate the effectiveness of current T&D programs. Key findings indicate that the existing T&D at British Airways requires improvement, with recommendations for implementing on-the-job and off-the-job training methods to enhance individual and organizational performance. The report highlights the importance of T&D in addressing issues such as lack of skills, technological changes, and job dissatisfaction, ultimately aiming to improve productivity and overall performance. The study concludes with recommendations for British Airways to improve its T&D programs.

Research methods for
strategic managers
TO IDENTIFY THE ROLE OF TRAINING AND DEVELOPMENT IN
ORGANIZATIONAL DEVELOPMENT: A CASE STUDY ON BRITISH AIRWAYS

Introduction
 Training and Development (T&D) is one of the important function of human
resource department of an organization.
 organizations face problem regarding individual and organizational
performance due to the lack of skills and knowledge in cabin crew members
of BA for handling passengers of domestic flights.
 Current research project is based on role of training and development and its
impact on organizational performance development.
 Structure of the research
 Introduction
 Literature review
 Research methodology
 Data analysis
 Conclusion and recommendations

Aim and Objectives
 Aim:
 “To identify the role of training and development in Cabin Crew
department for domestic flights of British Airways”.
 Objectives:
 To understand the concepts of training and development.
 To identify the major training needs of cabin crew members of British
Airways for domestic flights.
 To critically analyze the impact of training and development on cabin
crew members as well as British Airways.
 To suggest appropriate ways for providing effective training to Cabin
Crew department for domestic flights of British Airways.

Research methodology
 Research philosophy: Positivism
 Research approach: Deductive
 Research design: Descriptive
 Research technique: Qualitative and quantitative
 Data collection: primary and secondary data
collection methods
 Sampling: Random number sampling method
 Data analysis: Thematic and statistical methods

Data analysis : Thematic analysis
Theme 1: Major factors which augments the training
needs and requirements of cabin crew members.

Theme 2: Major benefits of training and development
programs for cabin crew members for their domestic flights.

Theme 3: Major benefits of training and
development program for organization.

Statistical Analysis: Chi Square
testing
 Hypothesis:
 Null hypothesis (H0) = Training and development program will not
help in improving individuals as well as organizational performance
of British airways.
 Alternative hypothesis (Ha) = Training and development program will
help in improving individuals as well as organizational performance
of British airways.

Conclusion and recommendations
 The current research project has concluded that T&D of BA
for cabin crew members is not appropriate.
 Lack of skills and knowledge, New and latest technologies,
Job dissatisfaction , Lack of productivity and Inappropriate
performance are major factors which increases training
needs of cabin crew members for domestic flights of BA.
 British Airways should use on job and off training methods
for providing training to cabin crew members of BA for its
domestic flights.
 IT will help in improving individual as well as organizational
performance as well.

References:
 Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to
research methods. Sage.
 Wu, Y.T., Fratiglioni, L., Matthews, F.E., Lobo, A., Breteler, M.M., Skoog, I.
and Keller, H. and Slaughter, S., 2015. Training programmes and
mealtime assistance may improve eating performance for elderly long-
term care residents with dementia. Evidence Based Nursing.
 Bosma, T., 2007. Effective Leadership Practices in Cross-cultural Conflict
Resolution: A Qualitative Study. ProQuest.
 Champoux, J. E. 2010. 4th ed. Organizational Behavior:
Integrating .Sage Publications.
 DeFeo, J. D. 2013. Toward a model of purposeful participant inclusion:
examining deselection as a participant risk. Qualitative Research
Journal. 13(3). pp.253-264.