This presentation outlines a training and development program designed for midlevel business managers, focusing on the application of the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) model. The program begins with a discussion of the ADDIE model, explaining its steps and justifying its selection for achieving high-quality development, learning outcomes, efficiency, and consistency in training. A detailed needs analysis is conducted to identify specific training objectives, target groups, and methods for assessing competencies and performance gaps. Measurable learning objectives are established, with examples focusing on improving managers' skills in communicating unfavorable news. The program includes modules with activities, such as customer contact and new service offerings, to enhance skill development. Finally, the implementation phase is described, detailing how the training links to organizational objectives and how the learning outcomes will be evaluated through data collection.
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