Training Strategy for Sales Team Development and Performance

This report outlines a comprehensive training strategy designed to enhance the skills and performance of a sales team. It begins by identifying key areas for development, including customer relationship management, organizational strategies, and internal performance metrics such as financial management and communication. The report details specific training delivery descriptions, prioritizes training needs, and establishes a timeframe for implementation. It also analyzes the team's strengths and weaknesses, highlighting current competencies and desired skillsets. An action plan is developed, incorporating training, networking, and mentoring programs, with a clear monitoring and evaluation framework to track progress and ensure program effectiveness. The assessment task includes determining development needs, creating feedback tools, and monitoring the effectiveness of training programs.

Training Strategy for Team Development
Team member: Sales Team
SKILLSET IMPROVEMENT
Skills to be
developed
Training delivery descriptions Priority &
Timeframe
(P1 highest, P2
moderate, P3
lowest)
Objective
Customer
Relationship
Management
Building trust and confidence in
customers, for brand loyalty
P1
As agreed with
team
Organizational
Strategy
Brand
Management
Enabling market growth and expansion P2
As agreed with
team
Organizational
Strategy
Risk Planning
and Mitigation
Customer service efficiency
improvement
P1
As agreed with
team
Organizational
Strategy
Client
Administration
Customer service efficiency
improvement
P1
As agreed with
team
Internal
Performance
Financial
Management
Internal performance and diligence in
execution
P2
As agreed with
team
Internal
Performance
Art of Making
notes
Strong internal communication and
preventive techniques for information
gaps
P2
As agreed with
team
Internal
Performance
Interpersonal
Skill
Development
Networking and open communication
for better performance, interaction
P3
As agreed with
team
Personal
Management
Work-Life
Balance
Focused management techniques,
personal development and health
conditioning
P3
As agreed with
Personal
Management

team
Successful
Meetings
Capturing important information and
content, circulating conclusions and
upcoming notifications
P2
As agreed with
team
Internal
Performance
EXPECTATION GAPS
Current Performance
- Good communication skills
- Client appointment misses
- Irregularity in invoicing
- Delayed responses
- Documentation accuracy
Expected Performance
- Good communication skills – same as
current
- No misses in client commitments
- No irregularities found in invoicing – same
as current
- No delays in client deliveries unless
unavoidable
- Accuracy of documentation – same as
current
STRENGTHS AND WEAKNESSES
Strengths
- Good interpersonal skills
- Professional conduct
- Loyalty and Efforts to excel
- Information visualization skills
- Ability to change and upgrade
professional skills
- Respect for deadlines
Weaknesses
- Delays and improvident responses
- Insufficient client administration skills
- Poor planning
REQUIRED COMPETENCIES
Current Competencies
- Visualization aids
- Business management skills
- Interpersonal skills
- Pressure performances
- Information articulation
Desired Competencies
- Financial management knowledge
- Growth and branding needs
- Customer management
- Proactivity and strong communication
ACTION PLAN - PROGRAMS
Programs of training, mentoring and networking are preferred to boost the competency proficiency of
employees, thereby designing strategic action plan for meeting organizational vison and mission.
- Category P1 – Training Programs
- Category P2 – Networking Programs

- Category P3 – Mentoring Programs
MONITORING AND EVALUATION
The training programs will be monitored and evaluated on a regular basis, in order to check the
performance improvement efforts and to ensure that the programs remain on track with no delays or
latency. A feedback or review would be designed to add in peer opinion for an enhanced skill
development. Below are the monitoring strategies for the programs –
- Category P1 – Training Programs – Trainer review and feedback, Personal interaction,
Progress tracking documentation
- Category P2 – Networking Programs – Peer review, Group meetings, Progress tracking
documentation
- Category P3 – Mentoring Programs – Mentor evaluator reports, Mentor Mentee meetings,
Progress tracking documentation