LCBB6003: Applying Transactional and Transformational Leadership

This presentation delves into transactional and transformational leadership styles, providing examples of situations where each style is most appropriate. Transactional leadership, focused on organization, supervision, and performance through rewards and punishments, is suitable for crisis management, ensuring task completion, and motivating demotivated staff. Transformational leadership, which inspires and motivates employees to innovate and drive change, is effective when introducing new products or business models, fostering innovation for competitive advantage, and encouraging learning from mistakes. The presentation uses real-world examples like Bill Gates and Steve Jobs to illustrate these concepts, drawing from academic sources to support its analysis. Desklib provides past papers and solved assignments for students.

Presentation Case
Study

Examples of when the leadership styles are appropriate
Transactional leadership:
This style of leadership is also known as managerial leadership is focused on a role of
organization, supervision and the group performance. The leaders who opt this style are the one
which focus on the particular task and also makes use of the punishments and rewards in order to
motivate its followers (van Knippenberg and van Ginkel, 2021). This style can be opted in the
following situations where it will be appropriate:
 This style is likely to be success in the situation of crisis or in such projects which
requires the specific or the linear processes. Whenever a company faces any crisis or is
unable to meet its deadlines, the leader can opt this theory in order to motivate the team
members so that they can work to meet the deadlines.
 Another situation can be when the leader wants to make sure that its task is going well on
track so the leader can visit the team and ask them for difficult questions till such time it
is not satisfied that team is on track and have understood goal. This style of leadership is
effective at the time to check the track of task. Bill gates uses this style in order to ensure
the working of task on time and with effectiveness. This theory helps in completing the
specific task as the leader puts special attention to the minute details of the task so that it
can be completed on time.
 When the staff is demotivated to achieve its goal, the leader can opt this style in order to
motivate the staff so that it can get encouraged to accomplish its target. When
demotivation is spread in the working environment, the transactional leader can use this
theory as it is appropriate when the leader wants to motivate the employee by way of
rewards or punishments (Ali, Wang and Johnson, 2020).
Transformational leadership:
This style is such wherein the leader can encourage, inspire and motivate the employees
in order to create any change or innovate the offering so that the business can grow and take the
shape in the form of success (Ayman and Lauritsen, 2018). This style can be opted by the leader
in following situation where it will appropriate:
 When the business requires to introduce a new product or service or business model, the
leader can use this style in order to encourage the team members to bring the change in
the business by way of offering or model. As this leadership style inspires the members to

bring innovation in the offering so that the company can stay ahead of the competitors
and battle it.
 When any company is planning to bring innovation in the market in order to take
competitive edge, transformational leadership style can be opted. For instance, when
company is planning to innovate new product or software, it can use this style in order to
transform the business. For example, Steve Jobs uses this when it wanted to innovate the
product together with building the new software ecosystem.
 When in a company, the employees are making consist mistakes, this style of leadership
can be used to stifle the creativity so that employees can move and shake the business by
learning from mistake. The leader who uses this style motivates and inspires the
employees to correct their mistake and learn from it so that the hurdles which may come
in between the innovation or change can be overcome (Wildavsky and et. al., 2018).

REFERENCES
Books and Journals
Ali, A., Wang, H. and Johnson, R.E., 2020. Empirical analysis of shared leadership promotion
and team creativity: An adaptive leadership perspective. Journal of organizational
behaviour. 41(5). pp.405-423.
Ayman, R. and Lauritsen, M., 2018. Contingencies, context, situation, and leadership.
van Knippenberg, D. and van Ginkel, W.P., 2021. A diversity mindset perspective on inclusive
leadership. Group & Organization Management, p.1059601121997229.
Wildavsky, A., Swedlow, B., Coyle, D., Ellis, R., Kagan, R. and Ranney, A., 2018. A cultural
theory of leadership. In Cultural Analysis (pp. 253-282). Routledge.