Strategic Innovation and Change Management: A Transdev Auckland Case

This case study provides a detailed analysis of Transdev Auckland, focusing on strategic levels of innovation change, including incremental and transformational approaches, and how these strategies ensure better quality services. It identifies four key elements of organizational change—goal settings, employee development, change management, and worker behavior—and justifies how these elements can improve the company's services. The study also examines the application of project management processes to execute strategic-level innovation and organizational change, highlighting phases such as initiating, planning, executing, controlling, and closing. Furthermore, it explores employee development programs, discusses trends in technological advancement at a global level, and addresses problem-solving skills necessary for organizational change and innovation, evaluating the feasibility of problem-solving projects and outlining steps for effective implementation. Desklib is a valuable resource for students seeking similar solved assignments and study materials.

Running head: TRANSDEV AUCKLAND CASE STUDY
Transdev Auckland Case study
Name of the Student
Name of the University
Author Note:

1TRANSDEV AUCKLAND CASE STUDY
Table of Contents
1. Identify two strategic levels of innovation change in the TA......................................................2
1.1 Justify how these strategies levels to innovation change ensure better quality services.......2
2. Four elements of organizational change that should be applied in the TA.................................3
2.1 Justify how these elements would improve the services of the company.............................3
3. One significant project management process to execute strategic level innovation....................6
3.1 One project management process to execute organizational change.....................................7
4. Employee developmental program..............................................................................................9
5. Discuss trends in technological advancement at a global level.................................................10
5.1 Advantages and two disadvantages of technological advancement....................................11
6. Problem-solving skills for organization change and innovation:..............................................12
6.1. Skills to solve challenges for the effective and efficient performance of TA:...................13
7. Evaluation of the feasibility of problem-solving project...........................................................15
7.1. Precautions considered for the execution go the project at Transdev Auckland:...............15
8. Steps of problem-solving with organizational instances...........................................................16
8.1 Analyzing the operational feasibility at every step of Transdev Auckland.........................16
9 Reference....................................................................................................................................19

2TRANSDEV AUCKLAND CASE STUDY
1. Identify two strategic levels of innovation change in the TA.
The two strategic levels of innovation changes that would be beneficial for TA are as
followings:
Incremental: The managerial approach of TA should be changed in the first place, the
concept of central beaurucracy should be replaced with regional autonomous governing bodies
so that all the minute details of the complexities faced by the customers can be professionally
addressed.
Transformational: The existing practice of quality enhancement can be replaced with the
more support to both the external and internal consumers of this organization using TMS or
Ticket management system (Klofsten et al., 2019). The appointment of the infrastructure
manager can be useful to improve the existing customer service infrastructure of this
organization as it will minimize the issue of maintenance failure which is a concern for this
organization.
1.1 Justify how these strategies levels to innovation change ensure better quality
services.
The justification of the above discussed strategic levels to innovation change are described in
the following paragraphs.
Incremental: Considering the implementation of the regional autonomous governing bodies
instead of the central beaurocracy it can be said that all the facilities which are provided to the
internal and the external customers of this organization (Kaufman, 2017). However, it can be
also said that the service provided by TA should not immediately discard as smaller changes can
be as useful as the bigger changes. Thus better services can be obtained from this strategic level.

3TRANSDEV AUCKLAND CASE STUDY
Transformational: High quality services such as the integration of the online railway ticket
management system which can help them to book their ticket from their personal mobile devices
should be there for both the internal and external customers of TA (Holten & Brenner, 2015).
The issue of overtime from the employees of this organization can be also minimized to a huge
extent with the help the transformational change. The role of the infrastructure manager can be
useful to address the issues like the maintenance failures (Hartnell et al., 2019). Thus this
strategic level can be useful to ensure better quality services are provided to the customers of this
organization.
2. Four elements of organizational change that should be applied in the TA.
The foremost determination of this unit of the paper is to focus on the elements of the
organizational change which can be applied in this business organization. The four elements of
organizational change that should be applied in TA are as followings:
 Goal settings: The personal and the organizational goals should be clear among all the
internal stakeholders of this organization.
 Employee Development: All the staffs of this railway organization should be understand
and working with their full potential in their respective departments.
 Change Management: The change which are being proposed for TA should be properly
planned and managed by the infrastructure manager (Grillitsch et al., 2019). The physical
environment of this organization should be checked properly considering the existing
practices.
 Behaviour of the workers: The reaction to the changes for the external and internal
customers should be properly planned and change management plan should be
implemented for bringing the changes.

4TRANSDEV AUCKLAND CASE STUDY
2.1 Justify how these elements would improve the services of the company.
The description of each of the elements of organizational change are described below:
Goal Settings: The appointment of the infrastructure manager in each of the divisions of this
business organization can be very much useful to manage the civil, mechanical and
telecommunication engineers (Edwards, Raheem and Dampson, 2017). The staffs who are
dedicatedly working in the power bases should be understanding their personal as well as the
organizational goals. The implementation of the online ticket management system involves
dedicated IT professionals, the organizational goals has to be set by the professional to the
systems as well as to the staffs who are about to work on this information system. The service
provided to the customers can be improved with the help of this practise (Latta, 2015). Goals for
each of the departments should be set be the departmental managers so that quality services can
be given to the customers.
Employee Development: The quality of service provided by this business organization
needs to be improved with the help of both the technical ability of the staffs as well as through
the Information System (Lee & Olson, 2016). The changing of management style from the
central beaurocracy to the autonomous regional offices will be very much useful to remove the
hierarchical management issues. The local employment procedures should be effectively
identified which can have a direct impact on the potential of the employees for providing more
good quality products for their services (Demil et al., 2015). The attitude and the behaviour of
the staffs should be changed so that they can accomplish the organizational goals and also their
personal goals. The decision making process of the local hierarchical organizational should be
focussing more on customer satisfaction and the needs and requirements of the customers.

5TRANSDEV AUCKLAND CASE STUDY
Change Management: The change management procedure of the change in management
style, incorporation of the online ticket reservation system which can be applied in TA are
described in the following table.
Phase Explanation
Reviewing the need of change The existing business practices were a source
of concern due to the increasing infrastructure
failures, all the changes should be propose in
such a way that there are no business loss for
this organization. Detailed planning of each of
the phases should must be monitored so that
the desired results can be obtained after the
changes.
Intended outcomes The outcomes of the online railway ticket
management system and the two strategic
levels of innovation should be properly
calculated and all the risks factors of the
changes should be calculated.
Change readiness The previous assumptions of the employees
of the organization should be highly
considered so that this organization can have
a competitive advantage over the other similar
organizations.
General recommendations Considering the changes it can be said that the
proposed changes should be done very clearly
as there is chance of numerous disruptions
and it will lead to changes in job roles as well
as the working hours. The selection of the
infrastructure manager should be done
accordingly so that there are no negative
effective on the existing infrastructure of the

6TRANSDEV AUCKLAND CASE STUDY
organization
Implementation Plan The implementation plan should be conducted
by the project managers so that they can
understand the difficulties which are being
faced by the regional offices.
Monitoring The changes in the management level and the
implementation of the new IS should be
monitored in every phase so that all the
probable risks can be identified.
Table 1: Phases and explanation
(Source: Created by the author)
Behaviour of the workers: The service provided by the organization is very much
dependent on the behaviour of the employees as they provide the end products to both the
internal and the external customers (Lewis, Cantore & Passmore, 2016). The attitude and the
behaviour of the employees will be also responsible for the change style of management and the
integration of the Information System in TA. The different departments of TA such as
engineering, finance, operations, and personnel management can be significantly impacted if the
worker maintains a professional behaviour inside the working environment (Ceci, Masciarelli &
Prencipe, 2016). The entire re-organization is not possible without the help of the appropriate
behaviour of the workers.
3. One significant project management process to execute strategic level
innovation.
The application of the project management process for the execution of the strategic level
innovation such as the incremental and the transformational are described in the following table:

7TRANSDEV AUCKLAND CASE STUDY
Phases Strategic level innovation.
Initiating Incremental: The initiation of the regional governing bodies can be initiated
with the help of the senior management team of this organization.
Transformational: The funds released by the management team of TA can
be useful to design and implement the new IS.
Planning Incremental: The managers of TA should be planning the ways to bring
about this changes.
Transformational: IT governance plan can be implemented for the new
system.
Executing Incremental: Phase wise implementation of the style of management is
possible with the help of the operational managers of each locations of TA.
Transformational: Dedicated IT professionals are required for the
implementation of the the online railway ticket management system.
Controlling Incremental: The complexities such as the resistance to change are an
important factor for the controlling the change in management style.
Transformational: The new management system has to be controlled by the
IT engineers.
Closing Incremental: The closing of this strategic level will be depending upon the
production the port which will be produced after all the changes are
implemented.
Transformational: The enhanced customer service of each departments will
be closing this strategic level innovation change.
Table 2: Phases and processes
(Source: Created by the author)
3.1 One project management process to execute organizational change.
The organizational changes such as the change in management style and incorporation of the
railway ticket management system can be understood and justified using the following project
management process.

8TRANSDEV AUCKLAND CASE STUDY
Phases Organizational change
Initiating Management style: The change in
management style has to be initiated with the
help of the floor managers of the regional
offices.
IS: The implementation procedure has to be
implemented using the project managers.
Planning Management style: The plan for the
implementation of the change can be done
after communication with all the associated
engineers of this organization (Ocasio,
Laamanen, & Vaara, 2018).
IS: The planning and incorporation of the
new IS has to be done using IT governance
plan.
Executing Management style: The change in
management style should be done phase wise
as it will minimize the risks associated with
this organization.
IS: The installation of the new IS must be
done keeping in mind with all the systems
that are being currently used in TA.
Controlling Management style: The style of management
should be controlled as high disruptions and
changes in job roles can occur during the
transitional phase.
IS: The issue of overtime can be reduced with
the help of the new IS as all the work
schedules of this organization can be
managed with the new IS.
Closing Management style: The change in the
leadership style has to address all the issue
that are currently being faced by this
organization.
IS: The addressing of issues such as
maintenance failure and the need for training
the employees to use the new IS can be the
closing stage for this organizational change.
Table 3: Phases and processes for the execution of organizational change
(Source: Created by the author)
4. Employee developmental program

9TRANSDEV AUCKLAND CASE STUDY
The employee developmental program which can be adopted by TA to address the
organizational innovation and change are as followings:
Steps of the program Explanation
Communication skills of the leaders Strong and effective communication skills are
required from the managers of TA are
required for understanding the concepts and
reasons behind the changes such as the
change in management style and
incorporation of the new system.
Conflict and collaboration Customer friendly environments must be
there in TA so that there are no conflicts
during the implementation of the change.
Professional relationships has to be
maintained so that there are no issue reading
the implementation of a new IS.
Innovation skills The potential of the organization has to be
understood in the first place so that the
proposed changes can be implemented using
the innovation skills.
Managing change The proposed changes for TA has to be
managed properly so that all the entities
associated with TA can be benefitted from it.
Personal Impact Interpersonal influence cab have a huge role
during this transitional phase. Social and self-
awareness has to be maintained by the
employees of this organization as all the
potential of the employees are need for
bringing about this change.
Decision making and Problem Solving The problem solving attitude of the
employees of this organization are very much
important to deal with the issues which are
currently faced by the organization. Accuracy
in the decision making process is important
for the implementations of the new IS as huge
investments are required for it.
Supervisor Development Program The change in the management style and the
incorporation of the new IS has to supervised
by the leaders of this organization. The role of
the front line supervisors can be hugely
beneficial for this organization.
Table 5: Employee developmental program for TA
(Source: created by the author)

10TRANSDEV AUCKLAND CASE STUDY
5. Discuss trends in technological advancement at a global level.
There are different trends in the technological developments at a global level considering
the technologies used in the railway department such as the machine to machine learning
platforms, big data analytics, cloud computing (Örtenblad, 2017). Optimization of the processes
and management of the operations are done in a more efficient way due to the use of these
technologies. Virtual manufacturing technology are increasingly been adopted in the railway
industry as it helps in the creation of new business models. New concepts are coming up such as
Hyperloop, which runs on renewable energy, high end electromagnets are placed in these kinds
of technologies. All the new technologies which are increasingly been used in the railway
department are based on the requirements of the customers (Brown, Liñares-Zegarra & Wilson,
2018). Improvement of the service provided by the railway departments are the prime
determination of all the technologies which are used in this technologies. The application of
artificial intelligence has resulted in the growth of numerous automated services, it could have
easily avoided the accident where three out of six carriages derailed having 33 commuters on
board. This accident resulted in the delay of the other trained and this whole incident was termed
as a maintenance failure (Oshri, Kotlarsky & Gerbasi, 2015). The coherence and the direction of
changes can be impacted due to the technological advancements.
5.1 Advantages and two disadvantages of technological advancement
The two advantages and two disadvantages of adoption of such technological advancements
in the domestic market are described in the following table.
Advantages Disadvantages
Optimising of the training schedules will be
enhancing the experience of the commuters of
the railways (Park & Kim, 2015).
Huge initial investments are required for the
implementation of the recent technological
advancements.
The maintenance cost of the technologies are Dedicated Information Security professionals

11TRANSDEV AUCKLAND CASE STUDY
generally lower than the technical which are
now used in the domestic markets.
are required for maintaining the services of
the recent technological advancements such
as Hyperloop.
Table 6: Advantages and two disadvantages of technological advancements
(Source: Created by the author)
6. Problem-solving skills for organization change and innovation:
The various problem-solving skills are discussed hereafter.
 Effective Allocation of Operation Management Pressure:
The present-day organizations are under huge pressure in using the present resources in
an optimized way. Here, the problem is to proactively undertake infrastructure and monitoring of
applications. This also includes the analysis of the root-cause for determining underpinning
causes and providing permanent solutions (Piercy, 2016). The standard application of the
proactive industry and monitoring of infrastructure and in details root-cause analysis helps in
decreasing the expense of IT operations and repair times.
 Promoting services responsibility provided to the initial level organization:
Determining how vital social liability has been to customers. The organizations have
been concentrating ion and practicing some side categories of social responsibilities. The first
one is an environmental effort (Bonti et al., 2017). Then regarding philanthropy, the business can
also form the activities that can benefit various local community programs. Next, there must be
ethical labor practices (Prajogo, 2016). Through treating the employees ethically and fairly, the
organizations can also analyses the service responsibilities.
 Developing the mechanisms for the entire planning and considerations with moderate
competitions: